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For Companies At a Glance
- Tasks: Lead MarTech strategy and implement tech solutions for marketing campaigns.
- Company: Join Currys, a leading tech retailer, innovating in customer data activation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing technology, shaping customer experiences and driving impact.
- Qualifications: Deep knowledge of MarTech, APIs, SQL, Python, and project management skills required.
- Other info: Work in a dynamic team environment with a focus on data privacy and compliance.
The predicted salary is between 43200 - 72000 £ per year.
Partner with marketing teams to translate campaign needs into practical, technical solutions.
Establish APIs and integration patterns to enable seamless data flow across platforms and channels.
Drive technical delivery of identity resolution and customer journey orchestration.
Keep MarTech platforms performing at their best, optimising costs while ensuring GDPR compliance and data security.
Work closely with marketing, data engineering, product, and digital channel teams, as well as external tech partners, to maximize the effectiveness of customer data platforms and activation tools.
Required Skills and Qualifications:
- Deep knowledge of MarTech architecture and customer data activation platforms.
- Strong technical background with expertise in APIs, real-time data processing, and cloud platforms.
- Hands-on experience with SQL, Python, and modern data integration tools.
- Proven track record delivering CDP and activation solutions at enterprise scale.
- Understanding of digital marketing channels including email, mobile, web, and paid media.
- Experience with identity resolution and cross-device tracking solutions.
- Great project management skills to lead complex technical implementations.
- Solid understanding of GDPR and data privacy in a marketing context.
- Degree in Computer Science, Marketing Technology, or a related field.
- MarTech platform certifications and digital marketing qualifications are a plus.
About the Role:
As the Martech & Activation Lead at Currys, based in Waterloo with hybrid working, you will:
- Shape and deliver Currys\’ MarTech architecture strategy, ensuring smooth integration with our CDP and data platforms.
- Lead the selection and implementation of new marketing technology tools for omnichannel activation.
- Build real-time activation capabilities using event-driven architecture to deliver personalized experiences at scale.
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Martech & Activation Lead employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Martech & Activation Lead
✨Tip Number 1
Familiarise yourself with the latest MarTech tools and platforms. Understanding the specific technologies that Currys uses can give you an edge in discussions during interviews, showing that you're proactive and knowledgeable about their needs.
✨Tip Number 2
Network with professionals in the MarTech field, especially those who have experience with customer data platforms and identity resolution. Engaging with industry experts can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your hands-on experience with SQL, Python, and data integration tools in detail. Be ready to share specific examples of how you've successfully implemented these technologies in past projects.
✨Tip Number 4
Stay updated on GDPR regulations and data privacy trends. Being able to articulate how you ensure compliance in your technical solutions will demonstrate your commitment to responsible data management, which is crucial for this role.
We think you need these skills to ace Martech & Activation Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your deep knowledge of MarTech architecture and customer data activation platforms. Include specific examples of your experience with APIs, SQL, Python, and any relevant projects that demonstrate your technical skills.
Craft a Compelling Cover Letter: In your cover letter, explain how your background aligns with the role of Martech & Activation Lead. Discuss your experience in driving technical delivery of identity resolution and customer journey orchestration, and how you can contribute to Currys' MarTech strategy.
Showcase Relevant Projects: If you have led complex technical implementations or have hands-on experience with digital marketing channels, make sure to detail these projects in your application. Highlight your project management skills and any successful outcomes.
Emphasise Compliance Knowledge: Given the importance of GDPR compliance and data privacy in this role, be sure to mention your understanding of these regulations. Provide examples of how you've ensured compliance in past roles or projects.
How to prepare for a job interview at Currys PLC
✨Showcase Your Technical Expertise
Be prepared to discuss your deep knowledge of MarTech architecture and customer data activation platforms. Highlight specific projects where you've successfully implemented APIs, real-time data processing, or cloud solutions.
✨Demonstrate Project Management Skills
Since the role requires great project management skills, come equipped with examples of complex technical implementations you've led. Discuss how you managed timelines, resources, and stakeholder communication.
✨Understand GDPR and Data Privacy
Given the importance of GDPR compliance in this role, be ready to explain how you've ensured data privacy in past projects. This shows your awareness of legal requirements in marketing technology.
✨Familiarise Yourself with Currys' Marketing Strategy
Research Currys' current marketing initiatives and their use of MarTech tools. Being able to discuss how your skills can enhance their existing strategies will demonstrate your genuine interest in the role.
