At a Glance
- Tasks: Lead a team to enhance in-store category performance and drive sales.
- Company: Join Currys, the UK's leading tech retailer with a vibrant team culture.
- Benefits: Enjoy discounts, life assurance, wellbeing initiatives, and 24/7 GP access.
- Other info: Diverse and inclusive workplace committed to your growth and development.
- Why this job: Shape your career while making a positive impact on people and the planet.
- Qualifications: Experience in commercial management and strong leadership skills required.
The predicted salary is between 50000 - 60000 £ per year.
- Senior Manager Stores GTM
- London - Currys London Campus at Waterloo
- Permanent, Full Time, Grade 5
At Currys we’re united by one passion: to help everyone enjoy amazing technology.
As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues.
Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
Role Overview
You’ll sit within the Stores GTM function, reporting to the Head of Stores GTM.
We own the complete commercial picture for our categories — from how products are presented and activated to how colleagues sell them.
We’re a close-knit team that moves fast, thinks commercially and takes real pride in making our categories brilliant in store.
You’ll lead a small team of two direct reports — a Stores GTM Manager and an SES Performance Manager — making sure marketing, selling and supplier programmes work as one.
You’ll represent the category in trading reviews and commercial planning sessions, bringing the store perspective into the room.
Working with supplier and brand partners, you’ll build relationships that grow retail media income and create genuine value for customers.
Key Responsibilities
- Owning how the category shows up in stores — spending regular time on the shop floor to see execution first hand and making sure the category is presented and activated consistently across the estate.
- Delivering a joined‑up trade plan that aligns seasonality, key trading moments and in‑store execution into one clear, integrated category brief.
- Leading range change as a core commercial driver — making sure changes land right first time, are clearly communicated to store teams and maximise sales, market share and colleague confidence.
- Owning the end‑to‑end commercial performance of the category, tracking sales, margin, promo effectiveness and availability and acting on gaps at pace.
- Building colleague knowledge and expertise within the category, making sure store teams can sell with confidence and deliver better outcomes for customers.
- Building and managing senior commercial relationships with key supplier and brand partners, growing retail media and SES income.
- Maintaining a complete view of category performance — bringing together marketing, selling and SES data — and communicating the story clearly to the Head of Stores GTM.
Requirements
- Experience in commercial or category management, with a strong understanding of trading, margin and in‑store execution.
- A track record of working closely with store teams in a multi‑site retail environment, with regular field presence.
- A talent for holding the complete commercial picture — trading, marketing, selling and supplier relationships — and driving performance across all of them at once.
- Confidence leading and developing a small team, coaching direct reports through performance gaps and keeping everyone focused on the right outcomes.
- Strong commercial and trading experience, including category performance management, margin drivers and trading reviews.
- Deep understanding of how in‑store marketing drives footfall, dwell and conversion in a physical retail environment.
- Experience managing supplier and brand partner relationships with real commercial rigour and professional consistency.
- Sharp data literacy that reads integrated category performance and turns it into clear, fast action.
- A visible, store‑facing style — comfortable spending time on the shop floor and grounding commercial decisions in what you actually see.
Benefits
- Discounts at our Currys stores and on our partner networks
- Life Assurance and Sharesave scheme
- Access to a variety of Wellbeing initiatives including cycle to work and eyecare
- Access to the Aviva Digital GP app, where you can access a GP 24/7
- Why Join Us
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on‑going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too.
As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce.
We want to make sure you have a fair opportunity to show us your talents during our application process so if you need any additional assistance with your application please email and we’ll do our best to help.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Stores GTM in London
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Currys PLC, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Currys PLC!
We think you need these skills to ace Senior Manager Stores GTM in London
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Currys PLC, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Currys PLC and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Currys PLC that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Currys PLC
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
