Marketing Copywriter in London

Marketing Copywriter in London

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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Currys PLC

At a Glance

  • Tasks: Craft engaging copy that helps millions discover the latest tech and enhances their shopping experience.
  • Company: Join Currys, a leading tech retailer with a vibrant culture and innovative spirit.
  • Benefits: Enjoy 25 days of annual leave, hybrid working, and opportunities for professional growth.
  • Why this job: Be the voice behind exciting campaigns and make a real impact in the tech world.
  • Qualifications: 3+ years of copywriting experience and a strong portfolio showcasing your creativity.
  • Other info: Collaborate with diverse teams in a dynamic environment focused on excellence.

The predicted salary is between 36000 - 60000 £ per year.

Currys London Campus at Waterloo

Permanent Full Time

Grade 3

Hybrid - required to attend the office once a week

As a Marketing Copywriter at Currys, you’ll shape how millions of customers discover and understand the latest tech. You’ll craft compelling, creative and brand-led copy for industry-leading campaign toolkits. You’ll be an active champion of the TechTalk blog, writing and building articles to meet KPIs. You’ll provide copy support wherever it is needed – from CRM to Content. You’ll be a Currys Tone of Voice expert across the business, taking ownership of briefs and making sure that Currys speaks with one voice. You’ll work with Creative Productions to ensure a smooth flow of campaign and BAU copy, ensuring deadlines are met to an exceptional standard.

Key Responsibilities

  • Marketing Copywriting - Create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines.
  • Content copywriting - Work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages.
  • Reviewing and editing - Proofread, edit and provide feedback on copy created by colleagues in Marketing team and agencies.
  • Headline writing - Work with Marketing Copywriting Manager and Senior Copywriters to campaign headlines that score highly and deliver messaging.
  • Briefing - Create good relationships with Creative Productions and brief holders to deliver messaging and consistently high quality work.

Key Relationships

  • Creative Productions
  • Studio
  • CRM
  • Online
  • Content Team
  • Promo Planning
  • SEO Team
  • Retail
  • Services
  • B2B
  • iD Mobile
  • ATL

Key Performance Indicators

  • Campaign headlines receive high scores and positive feedback from business.
  • Support in the creation of campaign toolkits that wow customers and serve marketing channels.
  • Drive TechTalk traffic, improving SEO performance.
  • Support in creation of rich content to support customers and improve conversion.

Required Skills & Experience

  • 3+ years’ copywriting experience, ideally within retail, consumer tech or editorial.
  • Strong portfolio demonstrating a range of editorial and campaign copy.
  • Familiarity with project management tools (e.g. Wrike, Jira, Trello) a plus.
  • Familiarity with Content Management Systems (e.g. Amplience) a plus.
  • Proven ability to craft creative, persuasive, benefit-driven copy.
  • Exceptional command of grammar, spelling, and style, with an ear for brand tone.
  • Ability to adapt to multiple platforms, balancing creativity with conversion.
  • Strong editing and proofing skills with a meticulous eye for detail.
  • Must be able to form good working relationships with clients and have stakeholder management skills.
  • Comfortable writing for SEO and AI.
  • Must be able to work autonomously and as part of team.
  • Fantastic working knowledge of production tools, CMS.

Why join us

25 days of annual leave (plus...

Marketing Copywriter in London employer: Currys PLC

At Currys, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Marketing Copywriter at our London Campus in Waterloo, you'll enjoy a hybrid working model, competitive benefits including 25 days of annual leave, and ample opportunities for professional growth within a leading tech retailer. Join us to make a meaningful impact on how millions of customers engage with technology while working alongside passionate colleagues in a supportive environment.
Currys PLC

Contact Detail:

Currys PLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Copywriter in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best copywriting work. Make it easy for hiring managers to see what you can do by including links to your articles, campaigns, and any relevant projects.

✨Tip Number 3

Prepare for interviews by researching Currys and understanding their brand voice. Be ready to discuss how your writing can enhance their customer experience and align with their marketing goals. Tailor your responses to show you’re the perfect fit!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Currys.

We think you need these skills to ace Marketing Copywriter in London

Marketing Copywriting
Content Copywriting
SEO Writing
Editing and Proofreading
Headline Writing
Stakeholder Management
Project Management Tools (e.g. Wrike, Jira, Trello)
Content Management Systems (e.g. Amplience)
Creative Writing
Persuasive Writing
Attention to Detail
Brand Tone Adaptation
Collaboration Skills
Autonomous Work

Some tips for your application 🫡

Show Off Your Copywriting Skills: Make sure your application showcases your best copywriting work. Include a portfolio that highlights your ability to create compelling, benefit-driven content. We want to see how you can make tech sound exciting!

Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how you fit into the Currys brand and culture.

Proofread Like a Pro: Before hitting send, give your application a thorough proofread. Spelling and grammar mistakes can be a deal-breaker, especially for a copywriter role. We’re looking for someone with an exceptional command of language!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Currys PLC

✨Know Your Audience

Before the interview, research Currys and their target customers. Understand their brand voice and how they communicate with their audience. This will help you tailor your responses and demonstrate that you can create compelling copy that resonates with their customers.

✨Showcase Your Portfolio

Bring along a strong portfolio that highlights your best work, especially pieces relevant to retail or consumer tech. Be prepared to discuss the thought process behind each piece and how it aligns with the brand's tone of voice. This will show your ability to craft persuasive, benefit-driven copy.

✨Prepare for Collaboration Questions

Since you'll be working closely with various teams, think of examples where you've successfully collaborated in the past. Be ready to discuss how you’ve built relationships with creative teams and managed briefs to deliver high-quality work on time.

✨Brush Up on SEO Knowledge

As writing for SEO is part of the role, make sure you're familiar with basic SEO principles. Be prepared to discuss how you’ve incorporated SEO strategies into your writing in the past, and how you can drive traffic to the TechTalk blog while improving performance.

Marketing Copywriter in London
Currys PLC
Location: London
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