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For Companies At a Glance
- Tasks: Drive digital marketing campaigns and optimise performance for iD Mobile.
- Company: Join iD Mobile, a leading mobile network operator under Currys PLC.
- Benefits: Enjoy 25 days annual leave, competitive pension, and fantastic tech discounts.
- Why this job: Be part of a dynamic team shaping the future of digital marketing.
- Qualifications: Experience in PPC and strong analytical skills are essential.
- Other info: Hybrid working model with opportunities for career growth and development.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Currys London Campus at Waterloo – Permanent – Full Time – Grade 3.
We're iD Mobile, one of the UK's leading mobile virtual network operators. We launched in May 2015 and have over 1.7 million Pay Monthly customers. We offer a wide range of plans from Pay-as-you-go and SIM-only to the latest smartphones. iD Mobile is part of Currys PLC, Europe's leading electrical and mobile retailer, providing a larger family of resources and opportunities.
Key Responsibilities
- Deliver against both personal and business KPIs.
- Support your manager in form, owning, implementing and measuring performance against a 'paid' channel strategy.
- Work closely, and independently, with our agency; plan, brief, execute and optimise all campaigns to deliver against business objectives, both financially and strategically.
- Deliver and manage new product launches across your channels.
- Drive conversion of journeys through analyses and optimisation with the support of colleagues in Digital Insight, UI/UX and ecommerce.
- Carry out onsite journeys analysis to continuously enhance efficiency of your channels.
- Analyse Google, Microsoft and wider industry insights & trends to inform data-driven decisions.
- Oversee and analyse existing campaigns performance and manage optimisation through agency and internal teams.
- Propose creative and engaging copy for digital ads in your channel.
- Own periodic and ad-hoc reporting (performance as well as strategic/developmental) for your channel.
- Present insights and reporting to audiences ranging from your manager to the online team and, from time to time, all of iD Mobile.
- Write creative and engaging copy to highlight key USPs for digital ads.
- Build and maintain a performance tracker to share the health of PPC/PMax/Shopping programs with iD management.
- Produce detailed analysis and reports for weekly & monthly performance of Paid Search channel.
Required Skills & Experience
- A good understanding of how PPC/PMax/Shopping fit into the wider digital strategy.
- Experience as a PPC executive, analyst or specialist within a search agency or in-house digital team.
- Ownership of a PPC channel's account structure, budget tracker and key KPIs.
- Strong interpersonal skills to manage relationships with internal and external stakeholders, with the ability to present information effectively to a range of audiences.
- Strong commercial aptitude with effective communication skills.
- Familiarity with new ad technology including PMax & DSAs to drive value.
- Ability to independently manage campaign briefs for the agency, liaising with marketing, design and trading teams.
- Experience with tools such as Google Ads and Google Analytics.
- Excellent skills in Microsoft Excel and data manipulation.
- Highly organized and detail-minded to effectively manage commercially confidential documentation.
- Strong problem-solving skills and a good level of mathematical ability.
- Excellent attention to detail.
- Creative writing skills.
Desirable
- Experience with Power BI.
- Ideally formally trained in digital marketing, ecommerce or related fields.
Why join us
We know our people are the secret to our success. We reward great work with a host of benefits designed for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile.
- Access to Champion Health.
- Hybrid Working (with an expectation to meet in person 2-4 times per month).
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life. We are committed to inclusion and diversity, and if you need any additional assistance with your application please email careers@currys.co.uk.
Digital Marketing Executive (PPC Exec) in London employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (PPC Exec) in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at iD Mobile or Currys. A friendly chat can open doors and give you insider info on the company culture and what they really value.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, analytics reports, and any creative copy you've written. This will help you stand out and demonstrate your hands-on experience when you get that interview.
✨Tip Number 3
Prepare for the interview by diving deep into iD Mobile's current campaigns. Be ready to discuss how you can optimise their PPC strategy and bring fresh ideas to the table. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Executive (PPC Exec) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your PPC experience and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and explain why you're the perfect fit for iD Mobile. Don’t forget to mention specific achievements that demonstrate your skills.
Showcase Your Analytical Skills: Since the role involves analysing campaign performance, make sure to highlight your experience with tools like Google Ads and Google Analytics. We love data-driven decision-makers, so share examples of how you've used insights to optimise campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our fantastic team at iD Mobile!
How to prepare for a job interview at Currys PLC
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC, PMax, and Shopping campaigns. Be ready to discuss how these fit into a broader digital strategy and share examples from your past experiences where you've successfully managed these channels.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like Google Ads and Google Analytics to analyse campaign performance. Bring specific examples of how your insights led to optimisation and improved results, as this will demonstrate your data-driven approach.
✨Be Creative with Your Copy
Since creative writing is key for this role, think of some engaging ad copy examples you can share during the interview. Highlight how you’ve crafted compelling messages that resonate with target audiences and drive conversions.
✨Demonstrate Strong Interpersonal Skills
You’ll need to manage relationships with various stakeholders, so be prepared to discuss how you've effectively communicated and collaborated with teams in the past. Share instances where your interpersonal skills made a difference in achieving campaign goals.
