At a Glance
- Tasks: Analyse app performance and deliver insights to enhance user experience.
- Company: Join iD Mobile, a dynamic start-up backed by Currys PLC.
- Benefits: Enjoy 25 days annual leave, hybrid working, and great tech discounts.
- Other info: Be part of a diverse team with excellent career development opportunities.
- Why this job: Make a real impact on app engagement and customer satisfaction.
- Qualifications: Experience in app analytics and strong data interpretation skills.
The predicted salary is between 30000 - 40000 £ per year.
Currys London Campus at Waterloo
Permanent
Full Time
Grade 3
We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.5 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature‑packed plans. We offer everything from super‑value Pay‑as‑you‑go and SIM‑only deals, right up to the latest smartphones from the big‑name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.
iD Mobile is an exciting place to work. We’re a relatively young and dynamic start‑up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start‑ups, though, because we’re part of Currys PLC, Europe’s leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.
Role Overview
The Digital Insight Analyst (App) supports the Senior eCommerce Insight Manager in delivering high‑quality app performance insights, analytics solutions, and BAU reporting that enable continuous optimization of the digital app experience and commercial performance. The role works closely with the App, Trading, Ecommerce and Data functions to define data requirements, build robust reporting, and deep dive into app behavioural analytics. The analyst will translate complex findings into actionable insights that improve app engagement, conversion, and customer experience.
Own and manage a diverse workload, prioritise effectively, and look for process improvements where possible. Put customers first: user centric thinking in app analytics, ensuring insights reflect real customer behaviour and drive better product outcomes. Win together: play a key role through quality of data and insight in supporting the team as a whole, in order to deliver our numbers.
Key Responsibilities
There are two main areas for this role:
- Analytics Set Up
- Full ownership of app analytics from defining requirements to delivering a full end‑to‑end solution.
- Define analytics requirements needed to analyse AB test / multi‑variant test.
- Brief data requirements to BI team, agencies and developers.
- Review and gatekeep deliverables from BI team, agencies and developers.
- Ongoing maintenance of app analytics set up to ensure quality data collection and reporting.
- Insight Delivery
- Work closely with key stakeholders (app team, online team, trading team) to provide insights (including customer behaviour, frustrations, commercial impacts) that support app optimisation.
- Champion analytical tools including Google Analytics, Clarity, Contentsquare, Power BI, Looker Studio and others; always looking for best practice and extracting maximum value.
- Provide analysis for AB test / multi‑variant test.
- Draw conclusions and provide actionable insights based on analysis.
- Provide commercial insights for business updates.
- Provide regular reporting and updates on app performance.
- Perform routine statistical analysis and ad‑hoc queries.
- Deliver continuous evaluation of data to drive app improvement and customer satisfaction.
- Train and educate wider business users to self‑serve online dashboards and analytics tools.
- Stay updated on industry trends, emerging technologies and best practices in digital analytics.
Required Skills & Experience
- Proficiency in app‑specific tracking: deep links / SDKs / screen view vs page view.
- Understanding of digital tracking and usage of advanced features like user ID and consent mode.
- Ability to build dashboards using tools like Power BI or Omni.
- Commercial knowledge to link in‑app behaviour with commercial metrics.
- Experience with Firebase, Google Analytics, Contentsquare, Clarity, Optimizely or similar analytics & AB test tools.
- Knowledge of tag management systems (e.g., Google Tag Manager), web analytics tools, datalayer and cookies technology, and GDPR compliance.
- Analytical and able to interpret complex data and have a proven track record of producing insights that influenced business decisions.
- Understanding of the marketing funnel and different attribution models.
- Understanding of the commercial aspect of the business.
- Ability to liaise with external partners independently.
- Experience working with JIRA or similar systems to manage workflow.
- Expertise in Microsoft Excel.
- Understanding of cloud data management systems and architecture.
- Up‑to‑date knowledge of e‑commerce with a passion for exploring new technologies.
- Knowledge of Databricks and SQL queries is preferred.
- Working knowledge of the telco industry will be a plus.
Why Join Us
We know our people are the secret to our success. That’s why we always look for ways to reward great work. You’ll find a host of benefits designed to work for you:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic colleague discounts on tech with Currys and iD Mobile.
- Hybrid working (with an expectation to meet in person 2‑4 times per month).
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do.
Digital Analyst (iD App) in London employer: Currys PLC
At iD Mobile, located in the vibrant Currys London Campus at Waterloo, we pride ourselves on fostering a dynamic and innovative work environment where creativity thrives. Our commitment to employee growth is evident through ongoing training opportunities and a supportive culture that values every voice, ensuring you can develop your career while enjoying competitive benefits like generous annual leave and fantastic discounts. Join us and be part of a forward-thinking team that is passionate about delivering exceptional customer experiences in the fast-paced mobile industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analyst (iD App) in London
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Currys PLC!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Digital Analyst (iD App) at Currys PLC.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Currys PLC.
✨Apply Directly through Our Website
When you find a suitable opening like Digital Analyst (iD App) at Currys PLC, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Digital Analyst (iD App) in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Currys PLC, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Currys PLC. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Currys PLC
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Currys PLC!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
