At a Glance
- Tasks: Lead marketing automation strategy and deliver impactful customer journeys.
- Company: Join Currys, the UK's leading tech retailer with a supportive team culture.
- Benefits: Enjoy 25 days holiday, private medical insurance, and hybrid working options.
- Other info: Dynamic environment with opportunities for growth and inclusion.
- Why this job: Make a real impact on customers and the planet while developing your career.
- Qualifications: Experience with CRM platforms and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The CRM Automation Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high-performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications.
This is a fantastic opportunity for someone who thrives in a fast-paced environment and is passionate about data-driven marketing. The successful candidate will bring deep expertise in CRM platforms, a strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations that deliver measurable impact.
Role overview:
- Own the build and delivery of multi-channel marketing campaigns in Salesforce Marketing Cloud, driving robust setup, quality assurance and performance tracking from end to end.
- Partner with CRM and data teams to integrate customer attributes and events, unlocking precise audience targeting and smarter segmentation at scale.
- Shape how we understand our customers by developing and managing audience segments rooted in behaviour, lifecycle stage and purchase history.
- Champion personalisation by designing and implementing multi-variant testing frameworks that continuously sharpen campaign effectiveness.
- Keep our CRM ecosystem running at its best proactively maintaining platform health, resolving issues swiftly and embedding best practices for incident management.
- Stay ahead of the curve by evaluating and rolling out new CRM tools and platform features that push our efficiency and capability forward.
- Turn data into decisions by delivering regular usage reports and actionable insights that fuel continuous optimisation and keep stakeholders informed and engaged.
You will need:
- Hands-on expertise with CRM platforms proven experience with Salesforce Marketing Cloud, Movable Ink, or similar tools.
- Strong technical foundation in email development (HTML, CSS, JavaScript) and database management (SQL).
- Thrives in fast-paced environments ideally with retail or ecommerce experience where speed and accuracy matter.
- Meticulous eye for detail, particularly when managing regulated communications and compliance-critical content.
- Data-driven mindset comfortable with reporting, analysis and translating data into clear, actionable recommendations.
- Articulate and confident when presenting to senior stakeholders and influencing across the business.
- Self-starter with strong organisational skills able to juggle multiple projects, prioritise under pressure and stay on top of deadlines.
- Natural collaborator with genuine interpersonal skills and a genuine team-first approach.
- Degree or equivalent in relevant field is desirable.
We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement)
- Private medical insurance
- Life Assurance
- Competitive pension scheme
- Access to discretionary bonus
- Hybrid working; our primary Currys Campus is at Waterloo (WeWork)
Why join us:
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email and we'll do our best to help.
CRM Automation manager in London employer: Currys plc
Currys plc is an excellent employer, offering a supportive work culture that values flexibility and employee development. As a Sales Colleague in Northwich, you'll enjoy competitive pay, comprehensive training, and the opportunity to grow within a dynamic retail environment, all while making a meaningful impact on customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Automation manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Currys plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Currys plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Currys plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Currys plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Automation manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Currys plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Currys plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Currys plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Currys plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Currys plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Currys plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
