Campaign Manager in London

Role Overview

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.5 million Pay Monthly customers. We’re delighted about our success so far and have very ambitious plans for the future. iD Mobile is an exciting place to work. We’re a relatively young and dynamic start‑up, and we value innovation, imagination, and creativity. We’re passionate about finding new ways to address our customers’ needs. We’re part of Currys PLC, Europe’s leading electrical and mobile retailer.

The Senior Campaign Manager leads the delivery of all customer campaigns across the iD subscription lifecycle, ensuring communications are timely, relevant and commercially effective. The role supports the Senior CRM Manager in shaping and executing a data‑driven CRM strategy that leverages new insights, mar‑tech capabilities, propositions and content to drive revenue growth, customer engagement and long‑term retention.

Responsibilities

• Lead the planning and end‑to‑end delivery of all lifecycle campaigns, ensuring every customer communication aligns with business, product and commercial goals.
• Build, deploy and optimise multi‑channel campaigns (including Push Notifications), applying best‑practice QA, testing and continuous improvement.
• Use data to deepen segmentation and personalisation, identifying new data‑capture opportunities and proposing predictive or propensity‑based audience approaches.
• Collaborate closely with data & insight teams to support both tactical decisions and longer‑term CRM strategy.
• Manage CRM platforms, automation and tooling, including configuration, workflow design and project scoping, ensuring stable, accurate and scalable delivery.
• Oversee key strategic partners and platforms, driving incremental ROI and operational quality.
• Represent CRM at senior leadership forums, providing updates, insights and recommendations to SLT.
• Line‑manage a team of CRM Managers and Leads, supporting capability development, process improvement and overall team growth.

Qualifications

• Leading a high‑volume, agile CRM campaign operation across complex subscription journeys, ensuring rapid, accurate and commercially‑driven delivery.
• Strong understanding of Salesforce Marketing Cloud (preferred) and Adobe, including data structures, workflow logic, journey orchestration and QA processes.
• Developing and owning robust test‑and‑learn programmes, analysing performance, identifying insights and shaping new strategies to improve core KPIs.
• Providing critical and strategic review of creative, data and targeting briefs, ensuring all CRM output is customer‑centric, brand‑aligned and commercially sound.
• Experienced in hybrid working environments, including remote project management, cross‑functional collaboration and virtual delivery.
• Hands‑on experience with Movable Ink, and a CMS (template design tool).
• Background in mobile, telecoms or retail industries — ideally within subscription‑based businesses.
• People management experience of a large team (ideally 3 or more), demonstrating performance improvements.
• Educated to degree level or equivalent in relevant field.

Desirable

• Practical, execution‑level involvement in an ESP migration, ideally Salesforce Marketing Cloud (e.g., data mapping, workflow rebuilds, QA, cutover support).
• Alternative channels – WhatsApp & RCS.

Benefits

• Holiday benefits - 25 days of annual leave (plus bank holiday entitlement)
• Private medical insurance
• Life Assurance
• Competitive pension scheme
• Access to discretionary bonus
• Hybrid working; our primary Currys Campus is at Waterloo (WeWork)

Why Join Us

We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including: Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce.