At a Glance
- Tasks: Analyse app performance and deliver insights to enhance user experience.
- Company: Join iD Mobile, a dynamic start-up backed by Currys PLC.
- Benefits: Enjoy 25 days annual leave, hybrid working, and great tech discounts.
- Other info: Opportunities for career growth and a commitment to diversity.
- Why this job: Be part of an innovative team shaping the future of mobile apps.
- Qualifications: Experience in app analytics and a passion for data-driven insights.
The predicted salary is between 30000 - 40000 £ per year.
Currys London Campus at Waterloo Permanent Full Time Grade 3
We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.5 million Pay Monthly customers. We’re delighted about our success so far and have very ambitious plans for the future. iD Mobile is an exciting place to work. We value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs.
Role Overview
The Digital Insight Analyst (App) supports the Senior eCommerce Insight Manager in delivering high‑quality app performance insights, analytics solutions, and BAU reporting that enable continuous optimization of the digital app experience and commercial performance. The role works closely with the App, Trading, Ecommerce and Data functions to define data requirements, build robust reporting, and deep dive into app behavioural analytics. The analyst will translate complex findings into actionable insights that improve app engagement, conversion, and customer experience.
Key Responsibilities
- Analytics Set Up
- Full ownership of app analytics from defining requirements to delivering a full end‑to‑end solution.
- Define analytics requirements needed to analyse AB test / multi‑variant test.
- Brief data requirements to BI team, agencies and developers.
- Review and gatekeep deliverables from BI team, agencies and developers.
- Ongoing maintenance of app analytics set up to ensure quality data collection and reporting.
- Insight Delivery
- Work closely with key stakeholders (app team, online team, trading team) to provide insights that support app optimisation.
- Champion analytical tools including Google Analytics, Clarity, Contentsquare, Power BI, Looker Studio and others; always looking for best practice and extracting maximum value.
- Provide analysis for AB test / multi‑variant test.
- Draw conclusions and provide actionable insights based on analysis.
- Provide commercial insights for business updates.
- Provide regular reporting and updates on app performance.
- Perform routine statistical analysis and ad‑hoc queries.
- Deliver continuous evaluation of data to drive app improvement and customer satisfaction.
- Train and educate wider business users to self‑serve online dashboards and analytics tools.
- Stay updated on industry trends, emerging technologies and best practices in digital analytics.
Required Skills & Experience
- Proficiency in app‑specific tracking: deep links / SDKs / screen view vs page view.
- Understanding of digital tracking and usage of advanced features like user ID and consent mode.
- Ability to build dashboards using tools like Power BI or Omni.
- Commercial knowledge to link in‑app behaviour with commercial metrics.
- Experience with Firebase, Google Analytics, Contentsquare, Clarity, Optimizely or similar analytics & AB test tools.
- Knowledge of tag management systems (e.g., Google Tag Manager), web analytics tools, datalayer and cookies technology, and GDPR compliance.
- Analytical and able to interpret complex data and have a proven track record of producing insights that influenced business decisions.
- Understanding of the marketing funnel and different attribution models.
- Understanding of the commercial aspect of the business.
- Ability to liaise with external partners independently.
- Experience working with JIRA or similar systems to manage workflow.
- Expertise in Microsoft Excel.
- Understanding of cloud data management systems and architecture.
- Up‑to‑date knowledge of e‑commerce with a passion for exploring new technologies.
- Knowledge of Databricks and SQL queries is preferred.
- Working knowledge of the telco industry will be a plus.
Why Join Us
We know our people are the secret to our success. That’s why we always look for ways to reward great work. You’ll find a host of benefits designed to work for you:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic colleague discounts on tech with Currys and iD Mobile.
- Hybrid working (with an expectation to meet in person 2‑4 times per month).
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do.
If you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.
Digital Analyst (iD App) employer: Currys PLC
At iD Mobile, located in the vibrant Currys London Campus at Waterloo, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. With a strong focus on personal development, we offer extensive training opportunities, competitive benefits including generous annual leave and hybrid working arrangements, and a commitment to diversity and inclusion, making us an exceptional employer for those looking to make a meaningful impact in the digital landscape.
