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- Tasks: Lead CRM campaigns to boost customer retention and revenue growth.
- Company: Join iD Mobile, a dynamic start-up backed by Currys PLC, a leading retailer.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and fantastic tech discounts.
- Why this job: Be part of an innovative team making a real impact on customers and the planet.
- Qualifications: 3+ years in CRM campaigns; experience with Adobe, Google Analytics, and mobile/retail preferred.
- Other info: Hybrid working with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Currys London Campus at Waterloo Permanent Full Time Grade 4
We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.1 million Pay Monthly customers. We’re delighted about our success so far and have very ambitious plans for the future. iD Mobile is an exciting place to work. We value innovation, imagination, and creativity. We’re passionate about finding new ways to address our customers’ needs. We’re part of Currys PLC, Europe’s leading electrical and mobile retailer.
The purpose of the CRM Manager is to lead the campaign build, deployment, and insight across the subscription lifecycle. This involves supporting the Senior Manager to devise a strategy that uses new data, mar-tech, propositions and content to deliver revenue growth and customer retention.
Key Responsibilities:
- Develop a year-round CRM campaign strategy that is automated, personalised and commercially focused
- Working with Trading and Retention teams to produce plans that meet their objectives and report back on campaign performance
- Lead projects and (when required) approve iD projects on behalf of CRM
- Work closely across Business Standards, GTM & the Operations teams to optimise campaign delivery and supplier involvement
- Collaborate on the implementation of segmentation, product, and propositions, selecting audiences and channels that deliver against growth, margin and retention KPI targets
- Develop new program activity to support iD growth
- Review campaign performance through an optimisation roadmap
- Implement new tracking/monitoring of automated activity
- Look externally for inspiration on how to improve current performance
At least 3 years CRM campaign experience (agency or client-side)
Required Skills & Experience:
- Leading the build, test, and deployment of CRM communications across a Subscription journey
- Adobe platform data model, including the review of workflows, QA checks and personalisation scripts
- Analyse learnings and devising new strategies to improve KPIs
- Approving copy, content, and visual imagery in high volume campaigns
- Hybrid working experience with online project management experience
- Movable Ink, Google Analytics, Excel, and other MS package knowledge
- Mobile and/or retail industry experience (preferably Subscription – New Sales)
- Push Notification and Direct Mail experience
- Understanding of HTML template principles, including accessibility and vulnerable email design
We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Private Medical Insurance
- Life Assurance
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile
- Access to Champion Health
- Hybrid Working (with an expectation to meet in person 2-4 times per month)
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
CRM Manager employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and mar-tech. Understanding current tools and strategies will not only help you in interviews but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the mobile and retail industries, especially those who have experience in subscription models. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive revenue growth and customer retention.
✨Tip Number 4
Showcase your knowledge of Adobe platforms and analytics tools during conversations. Highlighting your technical skills will set you apart, especially since these are crucial for the role.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaign management, especially any work with subscription services. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of iD Mobile's goals. Mention specific strategies you've implemented in previous roles that align with their objectives.
Showcase Your Skills: In your application, emphasise your proficiency with tools like Adobe, Google Analytics, and any project management software. Provide examples of how you've used these tools to drive campaign success.
Highlight Your Achievements: Include quantifiable achievements in your application, such as improved KPIs or successful campaign outcomes. This will help demonstrate your ability to contribute to iD Mobile's growth and customer retention.
How to prepare for a job interview at Currys PLC
✨Know Your CRM Tools
Familiarise yourself with the specific CRM tools and platforms mentioned in the job description, such as Adobe and Google Analytics. Be prepared to discuss your experience with these tools and how you've used them to drive campaign success.
✨Showcase Your Campaign Experience
Prepare examples of past CRM campaigns you've led or contributed to. Highlight your role in developing strategies, analysing performance, and implementing improvements. This will demonstrate your hands-on experience and ability to deliver results.
✨Understand the Subscription Model
Since the role focuses on subscription lifecycle management, make sure you understand the nuances of subscription-based businesses. Be ready to discuss how you can enhance customer retention and revenue growth through targeted campaigns.
✨Emphasise Collaboration Skills
The job requires working closely with various teams. Prepare to discuss how you've successfully collaborated with different departments in the past, and how you plan to foster teamwork at iD Mobile to achieve campaign objectives.
