At a Glance
- Tasks: Support CRM strategy by managing campaigns and engaging customers with targeted content.
- Company: Join Currys, the UK's leading tech retailer with a vibrant team culture.
- Benefits: Enjoy 25 days holiday, life assurance, hybrid working, and a competitive pension scheme.
- Other info: Be part of a diverse team committed to inclusion and sustainability.
- Why this job: Make a real impact on customer experience while developing your career in tech.
- Qualifications: Strong communication skills, attention to detail, and experience in email campaigns.
The predicted salary is between 30000 - 40000 £ per year.
- CRM Executive (Campaigns and Trading)
- London Currys London Campus at Waterloo Fixed Term Contract Full Time (6 month) Grade 3
At Currys we’re united by one passion: to help everyone enjoy amazing technology.
As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues.
Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The CRM Executive role is responsible for supporting the delivery of the CRM strategy within a dynamic and growing business area from idea through to execution.
Your focus will be working on core campaigns and trading activity – engaging our existing customer base with relevant brand messages, product offers and content.
We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric CRM programme.
As such you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams.
All core functions that go into creating hyper-targeted communication programmes to customers at every stage of their technology lifecycle.
This role is a key point of contact to support various internal/external stakeholders and tech partners on a day to day basis, to take ownership of the delivery within each of our Services customer programmes, ranging from Acquisition to Renewals, in order to achieve the department and business objectives.
Role overview
- managing the planning, building, scheduling, testing and deployment of all customer campaigns
- activation & optimisation of our Services customer journey workflows, including channels such as email, SMS, Direct Mail and ad-hoc microsite activities
- Developing and maintaining a content plan that is aligned to customer needs states, utilising existing content and working with the internal studio and content teams to develop new content as required
- Tracking the weekly performance of campaign KPIs against the team targets and communicate the results to the wider CRM team and key internal stakeholders.
Support the CRM manager in monthly reporting meetings.
- Ensuring that the creative/positioning of communications is aligned with brand values.
- Owning a creative library of promotional and category led emails.
Ensuring content is relevant and up-to-date, liaising with category stakeholders for new opportunities and ideas.
- Pro‑active thinking on testing plans and gaps in creative within our creative library.
Managing quarterly plans alongside CRM manager, ensuring deliverables are met and presenting plans to wider Marketing teams.
- Championing the CRM campaign delivery process, working closely with various team members to ensure projects are delivered in a timely manner and to their highest possible standard.
- Managing initiatives and projects outside of weekly BAU deployment, aimed at increasing CRM commercial performance and retention rates.
Working with key stakeholders such as, Data Planning, Mar Tech and studio to develop plans.
- Creating audience lists and chosen targeting for supplier‑funded communications, supporting launches of products through email.
- Supporting CRM Manager on maintenance and strategy of behavioural trigger emails.
Requirements
- meticulous attention to detail and a ‘can do’ attitude to work
- great communication & organisational skills, with a strong focus on delivery & attention to detail.
- to evaluate creative objectively, always championing the customer’s best interests
- Strong interpersonal skills and a team player
- Experience in working with external agencies and suppliers
- Experience of building and deploying email campaigns
- Self‑motivated with the ability to work to tight deadlines whilst remaining calm under pressure
- Experience working with Moveable Ink preferable
- Retail experience is desirable
- Degree or equivalent in relevant field
Benefits
- Holiday benefits - 25 days of annual leave (plus bank holiday entitlement)
- Life Assurance
- Competitive pension scheme
- Access to discretionary bonus
- Hybrid working; our primary Currys Campus is at Waterloo (We Work)
- Why join us
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too.
As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce.
We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys. co. uk and we'll do our best to help.
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StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Campaigns and Trading)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Currys PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Currys PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Currys PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Currys PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive (Campaigns and Trading)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Currys PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Currys PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Currys PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Currys PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Currys PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Currys PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
