Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support CRM campaigns, manage delivery, and analyse performance to boost customer engagement.
- Company: Join iD Mobile, a leading UK mobile network with over 2.1 million customers.
- Benefits: Enjoy 25 days annual leave, competitive pension, life assurance, and fantastic tech discounts.
- Why this job: Be part of a dynamic team making a real impact on customers and the planet.
- Qualifications: 2+ years in CRM campaigns or 3+ years in digital marketing with email delivery experience.
- Other info: Hybrid working with 2-4 in-person meetings monthly; ongoing training and career development opportunities.
The predicted salary is between 28800 - 42000 £ per year.
Social network you want to login/join with:
Currys London Campus at Waterloo
Permanent
Full Time
Grade 3
We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.1 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.
As the CRM Lead reporting into the CRM Manager, you will support the build, deployment, and review of our current and future campaigns across an iD Mobile customer’s lifecycle. This involves suggesting data, content, and creative improvements/efficiencies to deliver like-for-likerevenue growth, customer retention and CX improvements. You will work with internal stakeholders, including those in our customer, marketing, design, and trading teams to identify the right campaign initiatives and target groups. You will also work with external parties to ensure the successful build and delivery of our campaigns according to agreed KPIs.
Key Responsibilities:
- Support line manager in delivering the CRM strategy to deliver customer and margin targets, including working cross functionally with different teams including customer, marketing and trading
- Plan, brief in, and manage campaign delivery (both one-off and repeat sends) using various marketing automation platforms, including real-time personalisation
- Agree targeting brief, delivery counts and QA(ing) sample data to ensure the right customers are contacted
- Work closely with marketing, design and customer experience on our email templates ensuring they look modern and professional whilst adhering to our brand guidelines, being as customer friendly as possible, and receiving sign off from relevant stakeholders
- Troubleshoot comms issues daily, flagging deliverability issues as soon as they occur and help to resolve
- Help with implementation of the test and learn roadmap. Analyse campaigns, including weekly and periodic reporting tasks
- Provide project assistance, leading meetings (when required) and completing next steps om time to agreed standards
Required Skills & Experience :
- Relevant experience of building, testing, and deploying emails & SMS including segmentation and briefing targeting requirements
- Awareness of how an email automation platform works
- Practical experience in analysing data sets and formatting to share learnings
- Strong copywriting, content management and visual selection skills with excellent attention to detail. Design experience, preferably email, with Adobe Photoshop or equivalent knowledge
- Good understanding of mobile industry and commercial CRM proposition
- Hybrid working experience with online stakeholder engagement
- Basic Google Analytics, Excel and other MS package knowledge
- Ability to work to tight deadlines whilst remaining calm under pressure
- Confident team player who can communicate at all levels, both written and verbal with good reasoning and relationship skills to get the job done
- Self-starter with effective time management and organisational skills, able to work unassisted and to pick things up quickly
- 2+ years CRM campaign experience at any level or 3+ years in a similar digital-marketing environment with practical exposure to email campaign delivery (agency or client side)
We know our people are the secret to our success. That\’s why we\’re always looking for ways to reward great work. You\’ll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Life Assurance
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile
- Access to Champion Health
- Hybrid Working (with an expectation to meet in person 2-4 times per month)
Join our team and we\’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
#J-18808-Ljbffr
CRM Executive employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing. Understanding current best practices will not only help you in interviews but also show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the CRM field, especially those who work at iD Mobile or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the tools you used, and the outcomes. This will demonstrate your hands-on experience and ability to contribute to iD Mobile's CRM strategy.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your campaign decisions. Highlighting your ability to analyse results and adapt strategies will resonate well with the hiring team.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaigns, email and SMS deployment, and any specific tools you've used. Emphasise your skills in data analysis and copywriting, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with the responsibilities listed, particularly your experience with marketing automation platforms and campaign management.
Showcase Your Skills: Include examples of past campaigns you've worked on, focusing on your contributions to their success. Highlight your ability to work under pressure and manage tight deadlines, as well as your teamwork and communication skills.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for this role.
How to prepare for a job interview at Currys PLC
✨Know Your CRM Basics
Make sure you understand the fundamentals of CRM systems and how they work. Be prepared to discuss your experience with email and SMS campaigns, including any specific platforms you've used.
✨Showcase Your Analytical Skills
Be ready to talk about how you've analysed campaign data in the past. Highlight any tools or methods you've used to derive insights and improve campaign performance.
✨Demonstrate Your Copywriting Ability
Since strong copywriting skills are essential for this role, prepare examples of your previous work. Discuss how you ensure content is engaging and aligns with brand guidelines.
✨Prepare for Team Collaboration Questions
Expect questions about working with cross-functional teams. Think of examples where you've successfully collaborated with marketing, design, or customer experience teams to deliver a project.