Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing automation strategies to create engaging customer journeys and campaigns.
- Company: Join Currys, a tech giant passionate about making technology accessible for everyone.
- Benefits: Enjoy 25 days of leave, private medical insurance, and fantastic discounts on tech.
- Why this job: Make a real impact on people and the planet while developing your career.
- Qualifications: 4+ years in CRM strategy, hands-on with platforms like Adobe Campaign or Salesforce.
- Other info: Hybrid working model with opportunities for ongoing training and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
CRM Automation Manager
Currys London Campus at Waterloo
Permanent • Full Time • Grade 4
At Currys we\’re united by one passion: to help everyone enjoy amazing technology. This role defines and leads the marketing automation strategy to deliver scalable, high-performing customer journeys and campaigns. The CRM platform should be used to its full potential to drive customer engagement, conversion and retention through timely, relevant and personalised communications.
This is a fast-paced, data-driven marketing role requiring deep CRM platform expertise, strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations with measurable impact.
Key Responsibilities
- Build and maintain multi-channel marketing campaigns in Adobe Campaign, ensuring robust setup, QA and performance tracking
- Collaborate with CRM and data teams to integrate customer attributes and events for reliable audience targeting and segmentation
- Develop and manage audience segments based on customer behaviour, lifecycle stage and product purchase history
- Implement personalisation and multi-variant testing frameworks to improve campaign effectiveness
- Maintain CRM platform health, resolve issues and apply best practices for incident management
- Evaluate and implement new CRM tools and platform features to improve efficiency and capability
- Deliver regular usage reports and insights to support continuous optimisation and stakeholder engagement across CRM platform tools
Required Skills & Experience
- Minimum 4+ years\’ experience in CRM campaign strategy and delivery
- Hands-on experience with CRM platforms (e.g. Adobe Campaign, Salesforce, Movable Ink)
- Experience in fast-paced environments; retail experience preferred
- Strong attention to detail, especially when reviewing regulated communications
- Analytical mindset with experience in reporting and deriving actionable insights
- Confident communicator with senior stakeholders
- Proactive, organised, and able to manage multiple projects under pressure
- Collaborative team player with excellent interpersonal skills
Benefits
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Private Medical Insurance
- Life Assurance
- Fantastic colleague discounts on Tech with Currys and iD Mobile
- Hybrid working (with an expectation to meet in person 2-4 times per month)
Why join us
Join our team and we\’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to inclusion and diversity in our workforce. If you need additional assistance with your application, we will help where possible.
We are an equal opportunity employer. We encourage applications from all qualified individuals and will consider all applicants for employment without regard to race, color, religion, sex, national origin, disability, or other status.
#J-18808-Ljbffr
CRM Automation Manager employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Currys. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM campaigns and results. This will help you demonstrate your expertise and analytical mindset during interviews.
✨Tip Number 3
Practice makes perfect! Get ready for those tricky interview questions by rehearsing your answers. Focus on your experience with CRM platforms and how you've driven customer engagement in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Currys team and making an impact.
We think you need these skills to ace CRM Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM platform expertise and any relevant campaign strategies you've implemented. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our mission at Currys. Be sure to mention specific examples of your past successes in CRM automation.
Show Off Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive decisions in previous roles. We love seeing how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Currys PLC
✨Know Your CRM Platforms
Make sure you brush up on your knowledge of CRM platforms like Adobe Campaign and Salesforce. Be ready to discuss your hands-on experience and how you've used these tools to drive customer engagement and retention in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've derived actionable insights from data. Think about how you've used reporting to optimise campaigns and what impact that had on customer journeys.
✨Be a Collaborative Communicator
Since this role involves working with senior stakeholders, practice articulating your ideas clearly and confidently. Share examples of how you've collaborated with teams in the past to achieve successful campaign outcomes.
✨Prepare for Multi-Variant Testing Discussions
Familiarise yourself with personalisation and multi-variant testing frameworks. Be ready to explain how you've implemented these strategies in previous campaigns and the measurable results they produced.
