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For Companies At a Glance
- Tasks: Create engaging copy for blogs, campaigns, and customer communications.
- Company: Join Currys, the UK's leading tech retailer with a passion for amazing technology.
- Benefits: Enjoy 25 days leave, discounts on tech, and hybrid working options.
- Why this job: Make an impact by shaping how millions discover the latest tech.
- Qualifications: 3+ years of copywriting experience and a strong portfolio required.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
You will be an active champion of the TechTalk blog, writing and building articles to meet KPIs. You will provide copy support wherever it is needed – from CRM to Content. You will be a Currys Tone of Voice expert across the business, taking ownership of briefs and ensuring that Currys speaks with one voice. You will work with Creative Productions to ensure a smooth flow of campaign and BAU copy, ensuring deadlines are met to an exceptional standard.
Responsibilities
- Marketing copywriting – create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines.
- Content copywriting – work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages.
- Reviewing and editing – proofread, edit and provide feedback on copy created by colleagues in the Marketing team and agencies.
- Headline writing – work with the Marketing Copywriting Manager and Senior Copywriters to craft campaign headlines that score highly and deliver messaging.
- Briefing – create good relationships with Creative Productions and brief holders to deliver messaging and consistently high-quality work.
Key Relationships
- Creative Productions
- Studio
- CRM
- Online Content Team
- Promo Planning
- SEO Team
- Retail Services
- B2B
- iD Mobile
- ATL
Key Performance Indicators
- Campaign headlines receive high scores and positive feedback from the business.
- Support in the creation of campaign toolkits that wow customers and serve marketing channels.
- Drive TechTalk traffic, improving SEO performance.
- Support in the creation of rich content to support customers and improve conversion.
Qualifications
- 3+ years copywriting experience, preferably within retail, consumer tech or editorial.
- Strong portfolio demonstrating a range of editorial and campaign copy.
- Familiarity with project management tools (e.g., Wrike, Jira, Trello) – a plus.
- Familiarity with content management systems (e.g., Amplience) – a plus.
- Proven ability to craft creative, persuasive, benefit-driven copy.
- Exceptional command of grammar, spelling, style and brand tone.
- Ability to adapt to multiple platforms, balancing creativity with conversion.
- Strong editing and proofing skills with a meticulous eye for detail.
- Must be able to form good working relationships with clients and have stakeholder management skills.
- Comfortable writing for SEO and AIO.
- Must be able to work autonomously and as part of a team.
- Fantastic working knowledge of production tools, CMS.
Benefits
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic colleague discounts on tech with Currys and iD Mobile.
- Access to Champion Health.
- Hybrid Working – expectation to meet in person 2–4 times per month.
Company
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
About the role
As a Marketing Copywriter at Currys, you’ll shape how millions of customers discover and understand the latest tech. You’ll craft compelling, creative and brand-led copy for industry-leading campaign toolkits.
Marketing Copywriter in City of Westminster employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Copywriter in City of Westminster
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Currys. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work. Tailor it to reflect the style and tone of Currys. When you apply through our website, make sure to link your portfolio so we can see your creativity in action!
✨Tip Number 3
Prepare for interviews like a pro! Research Currys’ brand voice and recent campaigns. Be ready to discuss how your experience aligns with the role and how you can contribute to the TechTalk blog. Confidence is key!
✨Tip Number 4
Follow up after your application! A quick email expressing your enthusiasm for the role can set you apart. It shows initiative and keeps you on our radar. Remember, we love candidates who are proactive!
We think you need these skills to ace Marketing Copywriter in City of Westminster
Some tips for your application 🫡
Show Off Your Copywriting Skills: Make sure your application showcases your best copywriting work. Include a portfolio that highlights your ability to create engaging, benefit-led content across different platforms. We want to see how you can tailor your writing to resonate with specific audiences!
Nail the Tone of Voice: Familiarise yourself with Currys' brand tone and make sure your application reflects it. We’re looking for someone who can embody our voice in every piece of copy, so let your personality shine through while keeping it professional!
Be Detail-Oriented: Proofread your application carefully! We value strong editing skills, so ensure there are no typos or grammatical errors. A meticulous eye for detail is key in this role, and your application is the first chance to show us you’ve got it.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the team at Currys!
How to prepare for a job interview at Currys PLC
✨Know Your Stuff
Before the interview, dive deep into Currys' brand voice and recent campaigns. Familiarise yourself with their TechTalk blog and understand how your copywriting can enhance customer experience. This will show that you’re not just a good writer, but also a strategic thinker who gets the brand.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work, especially pieces that demonstrate your ability to write benefit-led copy. Be ready to discuss the thought process behind each piece and how it aligns with the target audience's needs.
✨Prepare for Collaboration
Since you'll be working closely with Creative Productions and other teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you’ve built relationships to deliver high-quality work on time.
✨Ask Insightful Questions
Prepare questions that show your interest in the role and the company. Ask about the team dynamics, how success is measured for the Marketing Copywriter position, or what challenges they currently face with their content strategy. This demonstrates your enthusiasm and forward-thinking approach.