At a Glance
- Tasks: Lead CRM insights and data planning to optimise customer engagement and campaign performance.
- Company: Join a forward-thinking mobile company focused on data-driven strategies.
- Benefits: Enjoy performance bonuses, tech discounts, and wellness initiatives.
- Other info: Dynamic team environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact by driving CRM strategies and leveraging innovative technologies.
- Qualifications: 5+ years in CRM or data roles with strong analytical and stakeholder management skills.
The predicted salary is between 50000 - 65000 £ per year.
The CRM Insight & Data Planning Manager plays a key role in driving the performance and strategic value of CRM across the customer lifecycle. Working at the intersection of data, insight and customer engagement, you will ensure CRM decisions are powered by accurate data, meaningful insights and robust measurement frameworks. Partnering closely with CRM, Finance, Data and Commercial teams, you will shape audience strategies, optimise campaign performance, identify growth opportunities and demonstrate CRM's contribution to commercial outcomes. You'll also champion data governance, reporting excellence and the adoption of new technologies and insight tools to help iD Mobile become an increasingly data-driven business.
Responsibilities
- Lead CRM insight and data planning activity, using customer, commercial and performance data to inform audience strategies, campaign planning, forecasting and lifecycle optimisation.
- Own CRM reporting, KPI measurement and insight frameworks, ensuring CRM performance is accurately tracked, communicated and linked to revenue, customer value and business growth opportunities.
- Manage CRM data processes, governance and compliance, overseeing data quality, consent management, data ingestion and regulatory requirements to ensure responsible and effective use of customer data.
- Partner with cross-functional teams including CRM, Finance, Data and Commercial functions to support strategic decision‑making, business cases, ROI measurement and continuous improvement initiatives.
- Drive innovation across CRM insight and analytics, leading data projects and encouraging the adoption of AI and self‑service reporting tools to improve efficiency and decision-making.
Qualifications
- Significant experience within CRM, customer insight or data planning roles, with a strong understanding of customer lifecycle marketing and campaign performance.
- Experience using CRM platforms such as Adobe Campaign or Salesforce Marketing Cloud, including audience segmentation, data management and campaign measurement.
- Strong analytical skills with the ability to interpret complex data, generate actionable insights and translate findings into business recommendations.
- Experience developing reporting frameworks, KPI measurement and forecasting models that drive commercial decision‑making and performance improvement.
- Good understanding of data governance, GDPR, consent management and the compliant use of customer data.
- Strong stakeholder management, communication and influencing skills, with the ability to work effectively across multiple business functions.
- Experience with analytics and data platforms such as Databricks, Google Analytics or similar, with an interest in AI‑driven insight and reporting solutions.
- Experience within mobile, telecoms, retail or subscription‑based businesses would be advantageous.
- Ideally educated to degree level or equivalent professional experience, with a minimum of 5 years’ CRM experience or 3+ years in an Insight/Data role with demonstrable CRM campaign knowledge.
Benefits
- Performance‑related bonus
- Product discounts on the latest tech
- A range of wellbeing initiatives
CRM Insight and Data Planning Manager in City of Westminster employer: Currys PLC
At iD Mobile, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a CRM Insight and Data Planning Manager, you will have the opportunity to drive innovation and strategic decision-making while collaborating with cross-functional teams in a supportive environment. With a focus on employee growth, competitive benefits including performance-related bonuses and product discounts, and a commitment to wellbeing initiatives, iD Mobile is dedicated to empowering its employees to thrive both personally and professionally.
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We think you need these skills to ace CRM Insight and Data Planning Manager in City of Westminster
Some tips for your application 🫡
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