At a Glance
- Tasks: Lead customer insights and measurement frameworks to enhance marketing effectiveness and customer relationships.
- Company: Join Currys, the UK's leading tech retailer with a passionate team of 25,000.
- Benefits: Enjoy hybrid working, ongoing training, and opportunities for career growth.
- Other info: Be part of a diverse team committed to inclusion and making a difference.
- Why this job: Make a real impact on customer experience and sustainability in a dynamic environment.
- Qualifications: Degree in relevant field or equivalent experience; strong skills in SQL and measurement frameworks.
The predicted salary is between 50000 - 60000 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The Role of the Customer Insights & Measurement Lead is to define and own the measurement frameworks that give Currys a clear, trusted view of customer lifetime value, marketing effectiveness and the levers that drive long-term customer relationships. You will work with a team of engineers to build governed, reusable metrics that power segmentation strategy, data activation and journey orchestration across every market we operate in.
Role overview:
- Defining and implementing measures for customer lifetime value, retention, acquisition cost, marketing ROI and leading indicators of churn risk
- Working with a team of engineers that build semantic models, measures and governance-ready definitions to support consistent reporting across markets
- Partnering with Marketing, CRM and Commercial stakeholders to translate business questions into clear reporting requirements and practical, actionable insight
- Building the measurement foundation for modern customer marketing – enabling segmentation strategy, campaign attribution, channel performance and next-best-action decisioning
- Providing the metrics and audience definitions that underpin data activation, ensuring curated measures flow through tools like Hightouch into marketing platforms and personalisation engines
- Supporting the measurement of journey orchestration effectiveness – helping the business understand how customers move through lifecycle stages and where interventions have the greatest impact
- Shaping how the team uses our modern data stack – including Databricks, dbt, Omni and Hightouch – to deliver trusted, well-governed metrics from transformation through to reporting and activation
- Establishing testing, monitoring and documentation standards so that marketing and customer metrics are trusted, transparent and self-serve ready
You’ll work closely with the wider Data & Analytics function and the Marketing team, collaborating with engineers, analysts and MarTech specialists to deliver trusted, production-grade metrics. Your work will underpin how Currys measures customer value, optimises segmentation and activation strategies, and evaluates the performance of journey orchestration across channels.
Required Skills & Experience:
- A degree in Computer Science, Mathematics, Statistics or a related field – or equivalent professional experience
- Strong experience building governed measurement frameworks, semantic models and consistent metric definitions at scale
- Proficiency in SQL and a good understanding of how transformation tools like dbt are used to create reliable, well-tested data models
- Comfort working within a modern data stack – our environment includes Databricks, dbt, Omni and Hightouch, though direct experience with each isn’t essential
- Proven ability to lead and develop a small engineering team, setting standards for quality, documentation and delivery
- Strong communication and stakeholder management skills, with the ability to translate between technical and non-technical audiences
- Experience defining customer lifetime value models, marketing attribution or campaign measurement frameworks is highly desirable
- Understanding of how metrics feed into reporting, activation and journey orchestration – including familiarity with semantic layers, reverse ETL or customer data platforms – is a plus
- Exposure to predictive analytics, propensity modelling or next-best-action techniques is beneficial
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we are committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.
Customer Insights & Measurement Lead employer: Currys Ltd
At Currys, we pride ourselves on fostering a collaborative and inclusive work environment where every team member is valued. As a Customer Insights & Measurement Lead, you will not only have the opportunity to shape the future of customer engagement but also benefit from ongoing training and career development in our hybrid working model based in Waterloo. Join us in making a meaningful impact while enjoying the perks of being part of the UK's leading tech retailer, where innovation and sustainability are at the heart of what we do.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights & Measurement Lead
✨Tip Number 1
Network like a pro! Reach out to current employees at Currys on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the Customer Insights & Measurement Lead role.
✨Tip Number 2
Prepare for the interview by brushing up on your SQL skills and understanding of measurement frameworks. We want to see how you can translate complex data into actionable insights, so practice explaining your past projects in simple terms.
✨Tip Number 3
Show off your passion for tech and customer insights during the interview. Share examples of how you've used data to drive marketing strategies or improve customer relationships. Let us know why you're excited about this role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Customer Insights & Measurement Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Customer Insights & Measurement Lead role. Highlight your experience with measurement frameworks and data analytics, as well as any relevant projects that showcase your skills in SQL and modern data stacks.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how your background aligns with our mission at Currys. Don’t forget to mention specific experiences that relate to the job description.
Showcase Your Teamwork Skills:Since this role involves collaboration with various teams, make sure to highlight your teamwork and communication skills. Share examples of how you've successfully worked with engineers, marketers, or other stakeholders to achieve common goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Currys Ltd
✨Know Your Metrics
Make sure you’re well-versed in customer lifetime value, marketing ROI, and other key metrics mentioned in the job description. Be ready to discuss how you’ve implemented measurement frameworks in the past and how they can drive long-term customer relationships.
✨Showcase Your Technical Skills
Brush up on your SQL skills and be prepared to talk about your experience with tools like Databricks, dbt, and Hightouch. Even if you haven’t used all of them, demonstrating a solid understanding of how they fit into a modern data stack will impress your interviewers.
✨Communicate Effectively
Since this role involves translating technical concepts for non-technical stakeholders, practice explaining complex ideas in simple terms. Use examples from your previous work to illustrate how you’ve successfully communicated insights to different audiences.
✨Prepare for Team Dynamics
As you’ll be leading a small engineering team, think about your leadership style and how you foster collaboration. Be ready to share experiences where you’ve set standards for quality and documentation, and how you’ve supported your team in achieving their goals.
