At a Glance
- Tasks: Lead innovative marketing strategies to enhance brand and drive student growth.
- Company: Join a top 100 global university with a vibrant campus culture.
- Benefits: Competitive salary, superannuation, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to innovation and collaboration.
- Why this job: Make a real impact on student engagement and market positioning.
- Qualifications: 6-10+ years in marketing strategy with strong analytical skills.
The predicted salary is between 142099 - 142099 £ per year.
Lead enterprise-wide, insight-led marketing strategy that shapes brand positioning, student growth, and market competitiveness. Work at a top 100 global university with real influence across brand, digital, and go-to-market strategy. Full-time (1.0 FTE) appointment on an ongoing basis.
About the area
The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement, and event activity into one team, enabling strong connectivity and improved effectiveness. Within BMR, the Marketing Strategy and Insights team plays a central role in shaping marketing direction, focusing on brand positioning, market competitiveness, and student acquisition through data-led decision making and strategic insight.
About the opportunity
- Lead the development and delivery of integrated marketing strategies that strengthen UWA's brand, support student recruitment and achieve strategic University objectives.
- Drive market, category and competitive intelligence to identify opportunities, shape strategic direction and strengthen UWA's market positioning.
- Translate audience, market and performance insights into evidence-based marketing strategies, messaging and customer journeys that improve campaign effectiveness.
- Provide strategic leadership across the University by developing marketing frameworks, partnering with internal and external stakeholders, and building marketing capability across BMR.
About you
- Proven experience (typically 6–10+ years) in marketing strategy, campaign planning, or strategic marketing roles, ideally within complex or matrix organisations.
- Strong capability in insight-led marketing, including customer segmentation, competitor analysis, market research, and performance analytics.
- Demonstrated ability to translate data and insights into clear, commercial strategies that improve customer acquisition and brand positioning.
- Exceptional stakeholder engagement and influencing skills, with the ability to collaborate across senior stakeholders and cross-functional teams.
- Advanced communication and presentation skills, with experience delivering high-impact strategies, workshops, and executive-level recommendations.
Note: Employment checks will include information on gender-based violence, sexual harassment, and related misconduct to meet legal obligations. A current National Police Clearance will be required by the successful applicant.
How to apply
Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria. Closing date: 11:55 PM AWST on Wednesday 22nd July 2026. This position is only open to applicants with relevant rights to work in Australia.
About the University
The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.
Our commitment to inclusion and diversity
UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability. If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.
Manager, Marketing Strategy employer: Current staff
The University of Western Australia (UWA) is an exceptional employer, offering a dynamic work environment within a top 100 global university. With a strong commitment to inclusion and diversity, UWA fosters a culture of innovation and collaboration, providing employees with ample opportunities for professional growth and development. The Marketing Strategy role not only allows you to influence brand positioning and student engagement but also offers competitive remuneration and benefits, including generous superannuation, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Current staff and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Current staff are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Current staff on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Current staff. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Marketing Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Current staff. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Current staff:Show us that you’ve done your homework! In your application, briefly mention what you admire about Current staff’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Current staff
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Current staff will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Current staff, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
