Contemporary | Call For Artists in London

Have you ever wondered if your art is good enough? Most artists live with a persistent inner dialogue, measuring their work against their heroes, questioning their relevance, and silently asking: Is this enough? Is it contemporary? Do I belong here? These doubts can feel isolating, even paralysing, yet they are not signs of failure. They are evidence of engagement, sensitivity, and care. They are part of the work. Every artist we now call a master once stood in this same uncertain space. This exhibition invites a conversation, between artists, artworks, and viewers, that challenges the idea of a single standard for success. It proposes that power in art is not defined by scale, complexity, or approval, but by presence and intent. A gesture, a mark, a single line on paper can carry as much meaning as a monumental work. By bringing together diverse practices and voices, the exhibition seeks to dismantle self-doubt and affirm a simple truth: there is no correct way to make art. There is only the courage to make it, and the endless possibility that follows.

Our gallery is located in one of the most iconic and visited areas in the world - the Tower Bridge district of London. Situated on Tooley Street, the historic link between London Bridge and Tower Bridge. We are just two minutes from both landmarks, four minutes from The Shard, and six minutes from the Tower of London, home to the Royal Crown Jewels. With over 5 million people passing through Tooley Street each month, our gallery has become a celebrated destination. Our gallery is proud to be one of the 4,000 blue-chip galleries listed on Artsy.

To apply, send us three images of your work (three different pieces), each with its title, size in cm, medium, price, and a short biography of no more than 150 words. Eligible media include, but are not limited to, paintings, sculptures, photography, installations, prints, textiles, illustrations, digital art, AI-assisted art, poems, etc. Application is free, but a £189 fee (including VAT) applies for each selected artist. This fee covers an extensive suite of benefits:

• Printed posters and brochures
• Admin support
• Graphic designer services
• Champagne & caviar at the opening event
• Professional photographer to document the event
• Hostess, security, and bartender services at the opening
• Printing and framing for the artists who opt for that (printing and framing is included in the price)

Our exhibition catalogues are state-of-the-art. They present the artist's profile in a magazine-like format, making them valuable beyond the exhibition itself. The catalogue will be permanently displayed on our website and continuously circulated by artists, art collectors, and enthusiasts. We facilitate direct connections between artists and collectors and do not charge a commission. Each sale happens directly between the artist and the customer. If you would like us to broker the sale, a 20% VAT will be applied on top of your initial price, so please take that into consideration when pricing your works.

If you're an accepted artist facing difficulties shipping your work to us, you can send us photos of your work. We'll print and frame them for you at no additional cost. Rest assured, we strive to match the quality of your original artwork as closely as possible.

Frame sizes available:

• 32 x 32 cm
• 30 x 40 cm

A frequent question we receive is: How much should I price my prints if I decide to go with that option? We typically price a framed print at £400, but if you have a different price in mind, please let us know. Remember, printing and framing are included in the participation fee, you don’t have to pay anything extra.

Important dates:

• Application deadline: 4th February 2026
• Artwork delivery date: 12th February 2026
• Exhibition days: from 13th to the 18th February 2026
• Opening event on 13th February, from 6:00 to 9:00 pm

This is a physical exhibition taking place in our iconic gallery space in the Tower Bridge district, London. Beverages at the event include Champagne, Cocktails, and Caviar. Moreover, we are pleased to permanently include you in our Advisory Program. This program allows us to connect our clients with both emerging and established artists, tailored to their individual preferences, budgets, and styles. By understanding our clients’ unique needs, we guide them toward artists whose work aligns with their vision. Since all our exhibitions are thematically curated, and we meticulously catalogue every artist we work with, the process of matching clients with the right artists becomes seamless and efficient. If you would like to explore our past exhibitions or browse the works of other artists featured in our catalogues, please visit our website and check the advisory section. Good luck to all entrants!