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- Tasks: Lead content strategy and create engaging social media content for Sips.
- Company: Sips, a design-led lifestyle brand focused on style and self-expression.
- Benefits: Competitive salary, bonus, hybrid work, and creative ownership.
- Why this job: Join a vibrant team and shape a culturally relevant brand from day one.
- Qualifications: 2-5 years in content or social marketing with strong video skills.
- Other info: Work closely with the Founder and engage with a passionate community.
The predicted salary is between 45000 - 63000 ÂŁ per year.
Sips is a design‑led lifestyle brand reimagining everyday essentials through style, self‑expression, and thoughtful design. Our signature flat water bottle is made to be seen, carried, and talked about – not hidden away.
We’re looking for a Content & Community Lead to own how SIPS shows up day to day across social platforms and to help us build a genuine, engaged following around the brand.
RoleThis is a hands‑on role combining content strategy, content creation, and community engagement. You’ll be responsible for shaping Sips’ content narrative, creating high‑quality short‑form content, and actively engaging with our audience to build connection, loyalty, and momentum. You’ll work closely with the Founder and our wider marketing partners to ensure the brand feels consistent, relevant, and culturally tuned‑in.
What you’ll do- Content & Strategy
- Own and evolve SIPS’ content strategy across Instagram and TikTok
- Define and execute clear content pillars rooted in lifestyle, self‑expression, and design
- Plan and manage content calendars, ensuring consistency and quality
- Content Creation
- Create high‑quality short‑form content (Reels, TikToks, Stories, carousels)
- Capture and edit content in real‑world environments – gyms, cafés, studios, workspaces, events
- Maintain a strong visual and storytelling standard across all outputs
- Founder‑Led Storytelling
- Work closely with the Founder to develop authentic, founder‑led content
- Support behind‑the‑scenes, product development, and brand journey storytelling
- Help translate the Founder’s experience into engaging, relatable content
- Community Engagement
- Actively engage with the SIPS community through comments, DMs, and interactions
- Foster conversation, loyalty, and a sense of belonging around the brand
- Use community insight to inform and improve content direction
- Cultural Awareness & Collaboration
- Stay up to date with social trends and platform shifts, applying them selectively and on‑brand
- Support PR moments, partnerships, and brand activations with strong content
- Collaborate with PR and partnerships teams to ensure content alignment
- 2–5 years’ experience in content, social, or brand marketing
- Strong short‑form video skills (shooting and editing)
- A sharp eye for aesthetics, styling, and storytelling
- Comfortable working closely with founders and small teams
- Naturally engaged online and enjoys interacting with communities
- Tuned into lifestyle, fashion, beauty, or wellness culture
London (hybrid)
Full‑time
Salary: ÂŁ45k + Bonus
You’ll have real creative ownership, direct access to the Founder, and the chance to help build a culturally relevant brand with strong retail ambition. This is a key role with influence from day one.
Content & Community Lead (Sips.) in London employer: Curated Sourcing
Contact Detail:
Curated Sourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Community Lead (Sips.) in London
✨Tip Number 1
Get social! Engage with Sips on Instagram and TikTok before you even apply. Comment on their posts, share your thoughts, and show us your passion for the brand. This way, we’ll notice you and it’ll give you a leg up when you submit your application.
✨Tip Number 2
Create a mini portfolio of your best short-form content. Whether it's Reels or TikToks, showcase your skills in lifestyle, self-expression, and design. We love seeing creativity in action, so make sure it reflects your unique style and storytelling ability.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences at Sips and get insider tips. This not only shows your interest but also helps you understand the company culture better.
✨Tip Number 4
When you land that interview, come prepared with ideas! Think about how you would evolve Sips’ content strategy or engage the community. Show us that you’re not just a fit for the role, but that you’re ready to take the brand to the next level.
We think you need these skills to ace Content & Community Lead (Sips.) in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Sips shine through! Share why you’re excited about our design-led lifestyle brand and how you connect with our values of style and self-expression.
Tailor Your Content Strategy Experience: Make sure to highlight your experience in content strategy and creation. Use specific examples that demonstrate how you've successfully engaged communities and built brand narratives in the past.
Be Authentic and Relatable: We want to see the real you! In your application, don’t be afraid to share personal stories or experiences that relate to our brand. Authenticity is key in connecting with our audience.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and fit for the role!
How to prepare for a job interview at Curated Sourcing
✨Know the Brand Inside Out
Before your interview, dive deep into Sips' brand ethos and products. Familiarise yourself with their signature flat water bottle and how it embodies style and self-expression. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best short-form content. Include examples of Reels, TikToks, or Stories that demonstrate your shooting and editing skills. Be ready to discuss your creative process and how you ensure quality and consistency in your work.
✨Engage with the Community
Think about ways you've successfully engaged with online communities in the past. Be prepared to share specific examples of how you've fostered conversation and loyalty. This will show your understanding of community engagement and its importance for Sips.
✨Stay Culturally Tuned-In
Keep up with current social trends and platform shifts relevant to lifestyle and fashion. During the interview, mention any recent trends you've noticed and how they could be applied to Sips' content strategy. This demonstrates your proactive approach and cultural awareness.
