At a Glance
- Tasks: Drive brand awareness, build partnerships, and unlock growth opportunities in a dynamic startup environment.
- Company: GLOAT, a vibrant beauty and lifestyle accessories brand on a mission to enhance everyday rituals.
- Benefits: Competitive salary, performance bonus, flexible hybrid working, and significant ownership of your role.
- Other info: Opportunity for career growth in a high-energy, innovative setting.
- Why this job: Join a fast-paced team, work directly with founders, and shape the future of an exciting brand.
- Qualifications: 3-6 years in brand marketing or business development, with a strong understanding of influencer marketing.
The predicted salary is between 50000 - 50000 £ per year.
Salary: In Region of £50,000 (DOE) + Performance Bonus
About GLOAT
GLOAT is a beauty and lifestyle accessories brand on a mission to bring more joy to everyday rituals. From cosmetic bags and beauty accessories to self-care essentials, we create products that are stylish, functional and thoughtfully designed for modern life. We're entering an exciting phase of growth and are looking for a Brand & Growth Manager to help build awareness, create demand and unlock new commercial opportunities. This is not a corporate brand management role. We're looking for someone with true startup DNA. Someone who doesn't wait to be told what to do, follows through without being chased, spots opportunities before others do, and takes personal responsibility for driving results. You'll thrive in this role if you enjoy moving quickly, wearing multiple hats, and turning ideas into action. You'll work directly with the founders and have a genuine opportunity to influence the future direction of the brand.
The Role
This role sits at the intersection of brand, marketing, partnerships and business development. You will be responsible for increasing brand awareness, building meaningful partnerships, managing influencer and creator activity, developing new commercial opportunities and helping establish GLOAT as a recognised lifestyle accessories brand. We're looking for someone who combines creativity with commercial thinking, brings a strong sense of urgency to their work and is exceptionally organised.
Key Responsibilities
- Brand & Marketing
- Support the development and execution of GLOAT's marketing strategy
- Plan and deliver seasonal campaigns, launches and promotional activity
- Own and manage the marketing calendar
- Ensure consistency across all brand touchpoints
- Monitor performance and identify opportunities to improve results
- Work closely with founders to prioritise high-impact initiatives
- Influencer & Creator Marketing
- Build and manage influencer, creator and ambassador programmes
- Identify, recruit and nurture relationships with creators aligned to the brand
- Manage gifting campaigns, paid partnerships and collaborations
- Oversee content delivery and campaign execution
- Track performance and optimise activity based on results
- Partnerships & Collaborations
- Identify and secure strategic partnerships with complementary brands
- Develop collaboration opportunities that drive awareness and customer acquisition
- Build relationships with communities, events, media and industry contacts
- Manage collaborations from concept through to launch
- Business Development & Commercial Growth
- Identify and pursue new retail, wholesale and distribution opportunities
- Build relationships with buyers and decision-makers across beauty, lifestyle, wellness and gifting sectors
- Explore opportunities within hotels, spas, wellness clubs, corporate gifting and hospitality channels
- Support commercial negotiations and partnership discussions
- Help develop new revenue streams and growth opportunities for the business
- Project & Agency Management
- Manage agencies, freelancers and external partners
- Ensure projects are delivered on time and to a high standard
- Maintain clear reporting and accountability across all marketing activities
- Keep multiple projects moving simultaneously with excellent attention to detail
About You
- 3-6 years' experience in brand marketing, growth marketing, partnerships, business development or related roles
- Experience working within a startup, challenger brand or high-growth consumer business
- Strong understanding of influencer and creator marketing
- Proven ability to build relationships and create opportunities
- Commercially minded with a strong focus on outcomes
- Highly organised and detail-oriented
- Excellent communication and relationship-building skills
- Comfortable working independently and taking ownership
- Able to prioritise effectively in a fast-moving environment
- Naturally proactive, resourceful and resilient
What Success Looks Like
Within your first 12 months, you will:
- Grow awareness and visibility of the GLOAT brand
- Build a network of creators, ambassadors and brand advocates
- Deliver meaningful partnerships and collaborations
- Secure new retail, wholesale or strategic distribution opportunities
- Improve customer acquisition and brand engagement
- Create a consistent pipeline of growth opportunities for the business
Why Join GLOAT?
- Work directly with the founders and shape the future of the brand
- Significant ownership and autonomy
- Fast-moving environment where good ideas become reality quickly
- Flexible hybrid working
- Performance bonus linked to business growth
- Opportunity to grow with an ambitious consumer brand
If you're excited by the challenge of building a brand, creating opportunities and making a measurable impact, we'd love to hear from you.
Brand & Growth Manager in London employer: Curated Sourcing
GLOAT is an exceptional employer that offers a dynamic and fast-paced work environment where creativity and initiative are highly valued. As a Brand & Growth Manager, you'll have the unique opportunity to work directly with the founders, influencing the brand's future while enjoying significant autonomy and flexibility in your role. With a focus on personal growth and a performance bonus linked to business success, GLOAT fosters a culture of innovation and collaboration, making it an ideal place for those looking to make a meaningful impact in the beauty and lifestyle accessories industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Growth Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and lifestyle industry. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on how to boost brand awareness or create engaging campaigns. This is your moment to shine and demonstrate that startup DNA they’re looking for!
✨Tip Number 3
Be proactive! If you see a gap in the market or a way to improve a brand’s presence, don’t wait for someone to ask. Prepare a pitch or a proposal and reach out directly. This shows initiative and can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We love seeing applications come through directly. It shows you’re genuinely interested in being part of our team. Plus, it gives us a chance to see your personality shine through in your application!
We think you need these skills to ace Brand & Growth Manager in London
Some tips for your application 🫡
Show Your Startup Spirit:When writing your application, let your personality shine through! We want to see that startup DNA in you. Share examples of how you've taken initiative and driven results in previous roles.
Be Creative and Commercial:This role is all about blending creativity with commercial thinking. In your application, highlight any campaigns or projects where you’ve successfully combined these two elements. Show us how you can think outside the box while keeping an eye on the bottom line!
Tailor Your Application:Make sure to tailor your application specifically for GLOAT. Mention our products and values, and explain why you're excited about joining our mission. This shows us that you’ve done your homework and are genuinely interested in being part of our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Curated Sourcing
✨Know the Brand Inside Out
Before your interview, dive deep into GLOAT's products and mission. Understand their aesthetic and values, and think about how you can contribute to their growth. This will show your genuine interest and help you connect your experience with their needs.
✨Showcase Your Startup Spirit
GLOAT is looking for someone with startup DNA, so be ready to share examples of how you've taken initiative in previous roles. Highlight times when you've spotted opportunities or driven results without being prompted. This will demonstrate that you thrive in fast-paced environments.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and commercial thinking. Think of specific instances where you've developed innovative marketing strategies or partnerships. Be prepared to discuss how you can apply these skills to enhance GLOAT's brand awareness and growth.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current challenges in brand growth or how they envision the role evolving. This shows your enthusiasm and strategic thinking, making you stand out as a candidate who is genuinely invested in their success.
