At a Glance
- Tasks: Drive brand awareness, manage partnerships, and unlock new commercial opportunities.
- Company: GLOAT, a vibrant beauty and lifestyle accessories brand.
- Benefits: Competitive salary, performance bonus, flexible working, and growth opportunities.
- Other info: Work closely with founders and enjoy significant ownership of your projects.
- Why this job: Shape the future of a brand and make a real impact in a fast-paced environment.
- Qualifications: 3-6 years in brand marketing or business development, startup experience preferred.
The predicted salary is between 50000 - 50000 £ per year.
Salary: In Region of £50,000 (DOE) + Performance Bonus
About GLOAT
GLOAT is a beauty and lifestyle accessories brand on a mission to bring more joy to everyday rituals. From cosmetic bags and beauty accessories to self-care essentials, we create products that are stylish, functional and thoughtfully designed for modern life. We’re entering an exciting phase of growth and are looking for a Brand & Growth Manager to help build awareness, create demand and unlock new commercial opportunities. This is not a corporate brand management role. We’re looking for someone with true startup DNA. Someone who doesn’t wait to be told what to do, follows through without being chased, spots opportunities before others do, and takes personal responsibility for driving results. You’ll thrive in this role if you enjoy moving quickly, wearing multiple hats, and turning ideas into action. You’ll work directly with the founders and have a genuine opportunity to influence the future direction of the brand.
The Role
This role sits at the intersection of brand, marketing, partnerships and business development. You will be responsible for increasing brand awareness, building meaningful partnerships, managing influencer and creator activity, developing new commercial opportunities and helping establish GLOAT as a recognised lifestyle accessories brand. We’re looking for someone who combines creativity with commercial thinking, brings a strong sense of urgency to their work and is exceptionally organised.
Key Responsibilities
- Brand & Marketing
- Support the development and execution of GLOAT’s marketing strategy
- Plan and deliver seasonal campaigns, launches and promotional activity
- Own and manage the marketing calendar
- Ensure consistency across all brand touchpoints
- Monitor performance and identify opportunities to improve results
- Work closely with founders to prioritise high-impact initiatives
- Influencer & Creator Marketing
- Build and manage influencer, creator and ambassador programmes
- Identify, recruit and nurture relationships with creators aligned to the brand
- Manage gifting campaigns, paid partnerships and collaborations
- Oversee content delivery and campaign execution
- Track performance and optimise activity based on results
- Partnerships & Collaborations
- Identify and secure strategic partnerships with complementary brands
- Develop collaboration opportunities that drive awareness and customer acquisition
- Build relationships with communities, events, media and industry contacts
- Manage collaborations from concept through to launch
- Business Development & Commercial Growth
- Identify and pursue new retail, wholesale and distribution opportunities
- Build relationships with buyers and decision-makers across beauty, lifestyle, wellness and gifting sectors
- Explore opportunities within hotels, spas, wellness clubs, corporate gifting and hospitality channels
- Support commercial negotiations and partnership discussions
- Help develop new revenue streams and growth opportunities for the business
- Project & Agency Management
- Manage agencies, freelancers and external partners
- Ensure projects are delivered on time and to a high standard
- Maintain clear reporting and accountability across all marketing activities
- Keep multiple projects moving simultaneously with excellent attention to detail
About You
- 3-6 years’ experience in brand marketing, growth marketing, partnerships, business development or related roles
- Experience working within a startup, challenger brand or high-growth consumer business
- Strong understanding of influencer and creator marketing
- Proven ability to build relationships and create opportunities
- Commercially minded with a strong focus on outcomes
- Highly organised and detail-oriented
- Excellent communication and relationship-building skills
- Comfortable working independently and taking ownership
- Able to prioritise effectively in a fast-moving environment
- Naturally proactive, resourceful and resilient
What Success Looks Like
Within your first 12 months, you will:
- Grow awareness and visibility of the GLOAT brand
- Build a network of creators, ambassadors and brand advocates
- Deliver meaningful partnerships and collaborations
- Secure new retail, wholesale or strategic distribution opportunities
- Improve customer acquisition and brand engagement
- Create a consistent pipeline of growth opportunities for the business
Why Join GLOAT?
- Work directly with the founders and shape the future of the brand
- Significant ownership and autonomy
- Fast-moving environment where good ideas become reality quickly
- Flexible hybrid working
- Performance bonus linked to business growth
- Opportunity to grow with an ambitious consumer brand
If you’re excited by the challenge of building a brand, creating opportunities and making a measurable impact, we’d love to hear from you.
Brand & Growth Manager (GLOATCO.COM) employer: Curated Sourcing
GLOAT is an exceptional employer that offers a dynamic and fast-paced work environment where creativity and initiative are highly valued. As a Brand & Growth Manager, you'll have the unique opportunity to work directly with the founders, influencing the brand's future while enjoying significant autonomy and flexible hybrid working arrangements. With a focus on personal growth and a performance bonus linked to business success, GLOAT is committed to fostering a culture of innovation and collaboration, making it an ideal place for those looking to make a meaningful impact in the beauty and lifestyle sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Growth Manager (GLOATCO.COM)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and lifestyle industry. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on how you could elevate their brand. Bring examples of past projects or campaigns you've worked on that demonstrate your ability to think outside the box.
✨Tip Number 3
Be proactive! If you see an opportunity to improve a brand’s presence or marketing strategy, don’t wait for them to ask. Prepare a mini pitch and reach out directly. This shows initiative and aligns perfectly with the startup vibe they’re after.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your skills match the role and express your enthusiasm for being part of a growing brand like GLOAT.
We think you need these skills to ace Brand & Growth Manager (GLOATCO.COM)
Some tips for your application 🫡
Show Your Startup Spirit:When you’re writing your application, let your startup DNA shine through! We want to see your proactive attitude and how you take ownership of projects. Share examples of how you've spotted opportunities and driven results in previous roles.
Be Creative and Commercial:This role is all about blending creativity with commercial thinking. In your application, highlight any campaigns or projects where you’ve successfully combined these two elements. Show us how you can think outside the box while keeping an eye on the bottom line!
Tailor Your Application:Make sure your application speaks directly to what we’re looking for. Use the job description as a guide and align your skills and experiences with our key responsibilities. This shows us that you understand the role and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to be part of the GLOAT family!
How to prepare for a job interview at Curated Sourcing
✨Know the Brand Inside Out
Before your interview, dive deep into GLOAT's products and mission. Understand their aesthetic and values, and think about how you can contribute to their growth. This will show your genuine interest and help you connect your experience with their needs.
✨Showcase Your Startup Spirit
GLOAT is looking for someone with true startup DNA. Be ready to share examples of how you've taken initiative in previous roles, spotted opportunities, and driven results without waiting for direction. Highlight your adaptability and willingness to wear multiple hats.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and commercial thinking. Think of specific instances where you've developed innovative marketing strategies or partnerships. Be prepared to discuss how you would approach building brand awareness and engaging with influencers.
✨Demonstrate Your Organisational Skills
With multiple projects on the go, GLOAT needs someone who is exceptionally organised. Bring examples of how you've managed complex projects or campaigns in the past. Discuss your methods for prioritising tasks and ensuring timely delivery while maintaining high standards.
