At a Glance
- Tasks: Lead social media strategy, create engaging content, and manage community interactions.
- Company: Curaleaf International, a pioneering cannabis company focused on quality and patient support.
- Benefits: Competitive salary, 27 days holiday, private medical insurance, and life insurance.
- Other info: Full training provided on industry regulations and a collaborative work environment.
- Why this job: Join a fast-growing team and shape how patients access vital information.
- Qualifications: Degree in Marketing or equivalent experience, strong social media skills, and excellent communication.
The predicted salary is between 30000 - 40000 £ per year.
Location: Sunderland
Type: Full-time
About The Role
Curaleaf is looking for a motivated and creative Social Media Specialist to lead the coordination, delivery, and performance tracking of our social media communications. You will manage our channels day‑to‑day, create compelling content, and ensure consistent brand identity across all Curaleaf UK brands. Working within a heavily regulated environment, you will help build trust, support patients, and grow our presence in a competitive market.
About Us
Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting‑edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.
Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU‑GMP processing facilities in Portugal; an EU‑GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU‑GMP producer Northern Green Canada. Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.
Our Values
- Lead & Inspire
- Commit to Win
- Driven to Deliver Excellence
- Customer Obsession
- One Curaleaf
Key Responsibilities
- Brand & Compliance – Maintain consistent brand values, tone of voice, and messaging across all platforms; follow strict regulatory guidelines for communications in the medical cannabis sector.
- Content Creation – Develop engaging, platform‑appropriate content aligned with trends, audience insights, and customer feedback.
- Community Management – Proactively interact with patients, respond to queries, and foster constructive, positive conversations; identify opportunities to collaborate with patient groups and sector organisations.
- Strategy & Insights – Use social listening tools and analytics to track performance, identify trends, and report against KPIs and ROI.
- Cross‑Team Working – Partner with clinic and pharmacy marketing assistants to deliver the agreed social media strategy.
- Continuous Learning – Stay updated on industry regulations, social media developments, and best practice.
What We're Looking For
Essential
- Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word).
- Degree in Marketing / Social Media / Communications or equivalent hands‑on experience.
- Deep knowledge of major social platforms, current trends, and a proven record of growing engagement and reach.
- Proficiency in scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Canva) and Microsoft Office suite.
- Excellent written and verbal communication skills.
- Strong organisation, ability to prioritise workload, and meet deadlines independently.
Desirable
- Previous experience in healthcare, pharmaceuticals, or a highly regulated industry.
- Understanding of budget planning and cost control.
- Knowledge of medical cannabis or unlicensed medicines regulations.
What We Offer
- Competitive salary.
- 27 days annual holiday + 8 bank holidays.
- Private medical insurance.
- Free on‑site parking.
- Life insurance.
Why Join Curaleaf?
- Work within a fast‑growing, purpose‑driven organisation.
- Play a key role in shaping how patients access information and support.
- Full training provided on regulatory requirements.
- Be part of a collaborative team supporting accessible medical care.
Social Media Coordinator in Sunderland employer: Curaleaf International
Curaleaf International is an exceptional employer, offering a dynamic work environment in Sunderland where creativity and compliance go hand in hand. With a strong commitment to employee growth, you will receive full training on regulatory requirements while enjoying competitive benefits such as private medical insurance and generous holiday allowances. Join a purpose-driven team that values collaboration and innovation, making a meaningful impact in the medical cannabis sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Coordinator in Sunderland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Curaleaf International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Curaleaf International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Curaleaf International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Curaleaf International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Coordinator in Sunderland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Curaleaf International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Curaleaf International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Curaleaf International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Curaleaf International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Curaleaf International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Curaleaf International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
