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- Tasks: Drive product strategy and lead marketing plans for the EU Aftermarket Department.
- Company: Join Cummins, a leader in the automotive industry with a commitment to inclusivity.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real impact by shaping product strategies and enhancing customer satisfaction.
- Qualifications: Bachelor's degree in Marketing or related field; experience in product management preferred.
- Other info: Collaborative culture with a focus on mentorship and career development.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a talented Business Line Manager to join our team specializing in Product Marketing for the EU Aftermarket Department in Redditch, Worcestershire, United Kingdom.
In this role, you will make an impact in the following ways:
- Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
- Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
- Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
- Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
- Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
- Strengthen the brand's presence through effective communication strategies and by maintaining a consistent, customer-focused message.
- Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
- Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.
To be successful in this role you will need the following:
- Strong business and market acumen with the ability to connect strategic objectives to operational execution.
- Proven decision-making and analytical skills to evaluate market data and identify value-driven opportunities.
- Excellent communication and collaboration abilities to influence across functions and global teams.
- A proactive, results-oriented mindset with a focus on driving measurable business impact and customer satisfaction.
Qualifications:
- Bachelor's degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
- Intermediate-level experience in product management, marketing, or related business functions.
- Experience leading or participating in cross‐functional project teams.
- Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
- Familiarity with axle, driveline, steering, or suspension products is advantageous.
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
Business Line Manager in Redditch employer: Cummins
Contact Detail:
Cummins Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Line Manager in Redditch
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills align with their goals. This shows you're genuinely interested and can make a real impact.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role of Business Line Manager. Keep it concise but impactful – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Business Line Manager in Redditch
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Line Manager role. Highlight your experience in product management and marketing, especially any relevant achievements that align with the job description. We want to see how your skills connect with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven product strategies or collaborated with cross-functional teams. Let us know what makes you tick!
Showcase Your Analytical Skills: Since this role requires strong decision-making and analytical skills, be sure to include examples of how you've evaluated market data or identified opportunities in your previous roles. We love seeing how you can turn insights into action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Cummins
✨Know Your Product Inside Out
As a Business Line Manager, you'll be expected to drive product strategy. Make sure you research the products you'll be managing, especially in the automotive aftermarket. Understand their features, benefits, and how they stack up against competitors.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to make decisions in past roles. Bring examples of how you've evaluated market trends or customer insights to inform your strategies. This will demonstrate your strong business acumen and decision-making abilities.
✨Emphasise Cross-Functional Collaboration
This role requires working with various teams. Be ready to share experiences where you've successfully collaborated with engineering, sales, or operations. Highlight your communication skills and how you’ve influenced others to achieve common goals.
✨Demonstrate a Results-Oriented Mindset
Employers want to see that you can drive measurable impact. Prepare to discuss specific outcomes from your previous marketing plans or product launches. Use metrics to illustrate your success and show how you focus on customer satisfaction.
