At a Glance
- Tasks: Lead global marketing strategies and execute multi-channel campaigns to drive growth.
- Company: Join Cummins, a leader in generator technologies, fostering innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Dynamic role with opportunities for career advancement in a fast-paced environment.
- Why this job: Make a real impact by shaping brand strategies and leading a high-performing team.
- Qualifications: Experience in strategic marketing communications and digital marketing expertise required.
The predicted salary is between 54450 - 66550 £ per year.
We are looking for a talented Marketing Communications Manager to join our Communications Department at STAMFORD | Av K (Cummins Generator Technologies), part of Cummins, in Peterborough, United Kingdom.
In this role, you will make an impact in the following ways
- Develop and execute global marketing communications and brand strategies that support business objectives and drive measurable growth.
- Lead the planning, delivery, and optimisation of integrated multi-channel marketing campaigns across digital, social media, email, events, and traditional channels.
- Lead brand strategy, proposition and protection, to strengthen brand and resonate with key customer and stakeholder audiences.
- Build strong partnerships with stakeholders across sales, product, communications, and leadership teams to ensure alignment and successful campaign execution.
- Use marketing analytics, performance data, and customer insights to evaluate results, identify opportunities, and support data-driven decision making.
- Lead, coach, and develop a high-performing global team, fostering engagement, capability growth, and continuous improvement.
- Manage budgets, financial controls, risks, and project priorities to ensure marketing initiatives are delivered efficiently, on time, and within budget.
- Support with internal communications planning and execution.
- Drive digital marketing excellence by advancing digital channel activity, exploring AI-enabled marketing solutions, and optimising the marketing technology stack.
To be successful in this role, you will need the following
- Strong strategic marketing communications experience, with the ability to develop and implement successful global marketing campaigns.
- Digital marketing expertise, including experience with marketing technology platforms, digital channels, analytics tools, and emerging technologies such as AI.
- Excellent leadership, stakeholder management, and talent development skills, with experience leading and influencing teams across multiple locations.
- Strong analytical, project management, and problem-solving capabilities, with the ability to manage competing priorities and deliver results in a fast-paced environment.
Education / Experience
- College, university, or equivalent degree in Marketing, Communications, Business, or a related field, or equivalent experience required.
- Significant experience in marketing communications, brand management, or digital marketing, preferably within a B2B and global business environment.
- Experience managing teams, including coaching, performance management, and career development activities.
- Product marketing experience and experience leading geographically distributed teams are highly preferred.
- Demonstrated success managing marketing budgets, agency or supplier relationships, and complex cross-functional projects.
- Global marketing experience and a strong understanding of international markets, customer segments, and go-to-market strategies preferred.
- Job
- Organization
Cummins Inc.
- Role Category
- On-site with Flexibility
- Job Type
- Exempt - Experienced
- Req ID
- 2433734
- Relocation Package
- 100% On-Site
- #J-18808-Ljbffr
Marketing Communications Manager in Peterborough employer: Cummins Europe
Cummins Europe is an excellent employer that fosters a dynamic and inclusive work culture, providing students with the chance to gain hands-on experience in a global finance team. Located in Daventry, this role not only offers competitive benefits but also emphasizes personal and professional growth through mentorship and training opportunities. Join us to be part of a forward-thinking company that values innovation and teamwork, making your summer placement both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cummins Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cummins Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cummins Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cummins Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cummins Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cummins Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cummins Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cummins Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cummins Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cummins Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
