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For Companies At a Glance
- Tasks: Lead product marketing strategies and manage the full product lifecycle for the EU Aftermarket.
- Company: Join Cummins, a leader in the automotive industry with a commitment to diversity.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving market strategies and mentoring future leaders.
- Qualifications: Strong business acumen and experience in product management or marketing required.
- Other info: Ideal for those passionate about the automotive aftermarket and looking for career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Business Line Manager will specialize in Product Marketing for the EU Aftermarket Department. In this role you will lead the product lifecycle, drive market strategy, and mentor associates to drive growth and profitability.
Responsibilities
- Drive the longâterm product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
- Lead the full product lifecycle from concept and development to launch, growth, and endâofâlife to maximize profitability and customer satisfaction.
- Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
- Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
- Collaborate crossâfunctionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
- Strengthen the brand's presence through effective communication strategies and by maintaining a consistent, customerâfocused message.
- Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
- Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.
Qualifications
- Strong business and market acumen with the ability to connect strategic objectives to operational execution.
- Proven decisionâmaking and analytical skills to evaluate market data and identify valueâdriven opportunities.
- Excellent communication and collaboration abilities to influence across functions and global teams.
- Proactive, resultsâoriented mindset with a focus on driving measurable business impact and customer satisfaction.
- Bachelor's degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field.
- Intermediateâlevel experience in product management, marketing, or related business functions.
- Experience leading or participating in crossâfunctional project teams.
- Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
- Familiarity with axle, driveline, steering, or suspension products is advantageous.
Employment Details
- Role Category: Hybrid
- Job Type: Exempt â Experienced
- Seniority Level: MidâSenior level
- Employment Type: Fullâtime
Exercising EEO and diversity commitments is a cornerstone of Cummins' culture. Candidates from all backgrounds are encouraged to apply.
Business Line Manager in London employer: Cummins Europe
Contact Detail:
Cummins Europe Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Business Line Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Cummins or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
â¨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market strategy and think about how your skills can contribute to their goals. We want you to shine when itâs your turn to impress!
â¨Tip Number 3
Showcase your experience with product management and marketing in a way that aligns with the job description. Use specific examples from your past roles to demonstrate how youâve driven growth and profitability.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Business Line Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the Business Line Manager role. Highlight your experience in product marketing and any relevant achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills can drive growth and profitability in our EU Aftermarket Department.
Showcase Your Analytical Skills: Since decision-making and analytical skills are key for this position, include examples of how you've evaluated market data or identified opportunities in your previous roles. We love seeing those numbers!
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, we want to make it as easy as possible for you!
How to prepare for a job interview at Cummins Europe
â¨Know Your Product Lifecycle
Make sure you understand the full product lifecycle, especially in relation to the automotive aftermarket. Be ready to discuss how you would drive a product from concept to end-of-life, and share examples of your past experiences in this area.
â¨Market Strategy Mastery
Brush up on market strategies relevant to the EU Aftermarket. Prepare to talk about how you would align market opportunities with customer needs and organisational goals. Having specific examples of successful marketing plans you've executed will really impress.
â¨Collaboration is Key
This role requires strong collaboration across various teams. Think of instances where you've worked cross-functionally and be prepared to discuss how you influenced outcomes. Highlight your communication skills and how they helped in achieving team goals.
â¨Mentorship Mindset
As a Business Line Manager, mentoring is part of the job. Reflect on your experiences guiding others and be ready to share your approach to developing talent. Discuss how youâve fostered professional growth in your previous roles.
