Social Media & Digital Executive

• Grasmere, Lake District National Park (on-site role)
• £30,000 - £35,000 (dependent on skills, experience and relevant qualification)
• Hours
• 40 hours a week

Status of role

An exciting, creative and demanding role pivotal to the marketing strategy.

Incredible opportunity for a highly motivated dynamic individual who embracesthe evolving digital world and appreciates all things food and Lake District.

Main purpose of role

The Social Media & Digital Executive plays a pivotal role in developing thesocial media presence of Sarah Nelson’s Grasmere Gingerbread® throughplanning, creating, scheduling, and posting effective social media content.

Combining creativity with strategy, the Social Media & Digital Executiveworks to achieve two core objectives; firstly, to build brand awareness via allrelevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread® website and outlets.

Main tasks of role

Social Media

• Manage, maintain and grow all company social media accounts -Facebook, Instagram, X, Linked In, Tik Tok, You Tube;
• Build and implement an exciting content calendar plan for Grasmere Gingerbread® social media channels;
• Develop creative, innovative and engaging content (photography, videography, copy);
• Ensure consistency of ‘tone’ and ‘voice’ (written and visual) withincompelling narratives that reflect the traditional values of the Grasmere Gingerbread® brand;
• Community management by actively listening and reacting appropriatelyacross different platforms to sustain and engage the audience;
• Respond reactively & positively to all customer service enquiries;
• Initiate and implement collaborations & competitions that raise awarenessand generate a positive buzz for Grasmere Gingerbread®;
• Source, liaise, communicate and coordinate micro-influencer/influenceropportunities;
• Monitor, track, analyse, interpret and report on social media platformperformance to effectively enhance and tailor future content to drivegrowth using tools/software such as Google Analytics, Hootsuite, Link Tree and Meta insights.

Digital Marketing

• Execute digital advertising campaigns on Meta Business Suite and adjustschedules based on performance data;
• Understand and coordinate with external agencies for PPC/Google Adcampaigns and monitor using GA4;
• Work closely with Head of Marketing & Sales to progress the overallmarketing objectives of the business;
• Where appropriate manage and administer budgets;
• Stay up to date with the latest digital marketing trends and innovationswithin the industry.

Photography

• Product and setting photography;
• Use of Adobe Lightroom/Photoshop and photography editing software;
• In-house and PR photography requirements;
• Liaise and coordinate photography shoots with external photographers;
• Operate and amplify Grasmere Gingerbread® Pinterest account.

Video

• Manage and utilise Grasmere Gingerbread® You Tube Channel;
• Film, edit and upload, reels, videos of Tik Tok, Instagram and Vimeo.

Design

• Support the team with creation of graphics for marketing and sales assets

Other responsibilities and duties

• Photo library management to ensure content is named and categorisedproperly and accessible for the team;
• Budget management for digital advertising campaigns;
• Responsible for Grasmere Gingerbread® account on Eventbrite;
• Create and coordinate Grasmere Gingerbread® email footers using Wise Stamp software;
• Other relevant activities out with immediate job description that maypositively impact upon sales and marketing activity.
• Skill Requirements

Role requirements

• 1. Significant experience managing social media and content creation;
• 3. Meticulous attention to detail is paramount;
• 4. Ability to self-manage and work as part of a close-knit team;
• 5. The professional authority and ability to ensure that the Grasmere Gingerbread® brand and ethos areupheld at all times;
• 6. Understanding food industry and appreciation of the unique Lake District landscape.

Essential skills

• 1. Exceptional copywriting skills and a passion for creating content;
• 2. Effective communicator at all levels both verbal and written;
• 3. Excellent organisational skills, time management and ability to multi-task;
• 4. Proficient in IT skills (Microsoft) and software;
• 5. Creative, innovative and highly motivated;
• 6. Demonstrate the ability to understand engagement metrics and KPIs.
• 1. Experience of working within the food industry;
• 2.

Knowledge of how to use a DSLR camera and photography experience, although candidates withrelevant qualifications but without photography experience will still be considered for the role;

• 3. Understand PPC campaigns;
• 4. Degree in digital marketing or equivalent high-level qualifications relevant in this field.

We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park.

As part of a successful, friendly family business that prides itself on its social responsibility and commitmentto the charitable sector.

The role includes a six‑month probationary period.

The following benefits (points 1,4, 5 & 7) after 6 months’ probationary period, point 2 after one year’s service:

• 1. Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;
• 2. A day’s pay on your birthday;
• 3. Free parking in Grasmere for non-residents;
• 4. ‘My Cumbria Card’, offering discounts on regional attractions and facilities;
• 6. Paid external courses that support the role;
• 7. £50 worth of goodies of your choice;
• 8. Free refreshments and unlimited Grasmere Gingerbread® while at work.
• Paid external courses that support the role;
• £50 worth of goodies of your choice;

Free refreshments and unlimited Grasmere Gingerbread® while at work.

• Company phone, laptop and camera are provided with this position.
• A special confidentiality agreement must be signed as part of the appointment process.
• This on-site position is located with the marketing office in Grasmere and is not offered hybrid orremote.
• UK Driving License is required for this role.
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