At a Glance
- Tasks: Drive marketing strategies across digital platforms, content creation, and brand engagement.
- Company: Dynamic marketing team in a fast-paced scale-up environment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with a focus on creativity and strategic thinking.
- Why this job: Join us to shape impactful marketing campaigns and elevate our brand presence.
- Qualifications: 4+ years in marketing, strong writing skills, and experience with WordPress.
The predicted salary is between 36000 - 44000 £ per year.
We’re looking for a confident, hands-on Senior Marketing Executive to support our marketing activity across the full mix – from website and SEO, to social, events, content and visual assets. This is a broad, varied role suited to a marketing generalist who enjoys switching between planning and execution, and who takes pride in keeping lots of moving parts progressing at once. You’ll work closely with the Head of Marketing to help turn ideas into action, strengthen our brand presence, and ensure our marketing activity is consistent, purposeful and effective.
What you’ll be responsible for:
- Managing and updating our website via WordPress, ensuring content is accurate, up to date and aligned to our brand and messaging, while implementing SEO recommendations to improve visibility and performance across search and emerging AI-driven discovery.
- Planning, creating and publishing a range of marketing content, including blogs, website pages, newsletters, customer communications and case studies, with a clear understanding of audience and purpose.
- Managing and growing our LinkedIn presence, creating a consistent flow of written, visual and short-form content to strengthen brand presence and engagement.
- Producing visual and multimedia assets to support marketing activity, including graphics, GIFs or short video snippets for social, campaigns and events, and repurposing content across formats and channels to maximise reach and impact.
- Supporting webinars, online events and customer engagement initiatives, including creating supporting assets and communications, and helping to showcase customer advocacy and success stories.
- Maintaining content and activity calendars, balancing priorities, and ensuring a consistent and strategic flow of marketing output.
- Staying informed on relevant industry trends, news and conversations, and feeding insights into content and marketing planning.
- Reviewing performance across channels, identifying opportunities for improvement, and adjusting approach accordingly.
What we’re looking for:
- Manchester or North West based.
- Minimum of 4 years’ experience in a marketing role.
- Strong written communication and storytelling skills.
- Confidence using WordPress (or a similar CMS) to publish and manage content.
- Experience using email platforms or marketing automation tools such as HubSpot.
- Ability to think strategically about content, audience and impact, not just output.
- Strong organisational and time-management skills.
- Highly creative, proactive and comfortable working independently.
- Comfortable working in a fast-paced, evolving scale-up environment.
- Experience working with SEO agencies and implementing technical/on-page recommendations.
- Understanding of how content performs across both traditional search and LLM-based discovery.
- Experience in SaaS, tech, HR, DEI, wellbeing or culture-focused organisations.
Location: Manchester City Centre (Hybrid: 3 days in the office)
Reporting to: Head of Marketing
Contract: Full time, permanent
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Senior Marketing Executive in Manchester employer: Culture Shift
Join a dynamic and innovative team in the heart of Manchester City Centre, where your creativity and strategic thinking will thrive. As a Senior Marketing Executive, you'll benefit from a collaborative work culture that values growth and development, offering opportunities to enhance your skills while making a tangible impact on our brand presence. With a hybrid working model and a focus on employee well-being, this role provides the perfect balance of flexibility and engagement in a fast-paced scale-up environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Culture Shift and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Culture Shift are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Culture Shift on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Culture Shift. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Culture Shift. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Culture Shift:Show us that you’ve done your homework! In your application, briefly mention what you admire about Culture Shift’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Culture Shift
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Culture Shift will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Culture Shift, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
