Senior Marketing Manager (EMEA)

Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.

As the Senior Marketing Manager for EMEA Regional Marketing, you will be instrumental in developing and executing our marketing and events strategy across our high-potential Growth Markets. You will play a vital role in driving pipeline and revenue by translating the global campaign strategy into impactful regional events and campaigns.

What you will do:

• Establish and own the plan that translates GTM goals into events and regionalised campaigns which leverage and extend global marketing programs.
• Event Management: planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads and account engagement.
• Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative events and regionalised campaigns.
• Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and customer success teams to synchronize marketing efforts with overarching business goals.
• Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans.
• Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives.
• Manage the budget, demonstrating ROI and making trade-offs that maximize impact across programs and channels.

Success in this role means:

• Pipeline and revenue targets are met with conversion improving quarter over quarter.
• Regionalisation of global campaigns lands effectively with our ICP; insights from the region systematically inform global messaging and content.
• The budget is proactively managed with clear ROI narratives and a test-and-learn roadmap tied to pipeline impact.

You have:

• Ideally 7+ years of B2B SaaS marketing experience with part of this focused on regional or field marketing.
• Demonstrated ability to create and execute regional marketing strategies tailored to drive new customer acquisition.
• A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks.
• Strong analytical skills; familiarity with typical MarTech tools.
• Exceptional collaboration and communication skills; ability to influence cross-functional teams without direct authority.
• A working understanding of what it takes to scale across new logo and expansion.
• You speak German or another European language or have working experience in the DACH/BLX/European markets.
• Willingness to travel as required to support regional events and initiatives.

Nice to have:

• Familiarity with HR tech and the HR buyer.
• Experience working with regional partners and third-party events.

Benefits and commitments:

• Employee Share Options Program.
• Programs, coaching, and budgets to help you thrive personally and professionally.
• Access to external providers for mental wellbeing and coaching support.
• Monthly Camper Life Allowance.
• Team budgets dedicated to team building activities.
• Intentional quarterly wellbeing pauses.
• Extended year-end breaks.
• Excellent parental leave and in-work support program.
• 5 Social Impact Days a year.
• MacBooks and a work from home office budget.
• Medical insurance coverage for you and your family (Available for US & UK only).

We believe in creating a better world of work for all. We are committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com.