At a Glance
- Tasks: Lead and execute innovative events strategy across EMEA to drive pipeline and revenue.
- Company: Dynamic international organisation focused on creativity and collaboration.
- Benefits: Employee share options, mental wellbeing support, and generous parental leave.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact through exciting events while growing your career.
- Qualifications: 7+ years in B2B events with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 € per year.
As the Senior Events Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our events strategy across EMEA. Working with EMEA Sales, plus the EMEA Marketing & global teams, you’ll ideate, plan and deliver industry leading events that directly drive pipeline and revenue.
Responsibilities
- Plan and manage regional events including flagship annual customer events, owned events, trade shows, webinars, and other related activities, creating impactful experiences and generating high-quality leads.
- Position yourself and your work as a strategic lever for scale, diagnose and solve scaling opportunities, lead and influence behaviours and processes beyond the event itself.
- Drive a robust pipeline of new logos and expansion opportunities through targeted and innovative events.
- Collaborate closely with Sales, SDR, People Science, and Customer Experience teams to synchronize marketing efforts, run retrospectives, continuous improvement measures, and ensure follow‑through lead management and opportunity conversion.
- Apply a strong, data‑driven understanding of sales priorities and regional competitive landscape to shape plans, provide feedback on messaging, and ensure alignment with global strategies.
- Leverage local partners to run joint events and webinars that influence pipeline and accelerate deals.
- Track key performance indicators (KPIs) to measure effectiveness, use data‑driven insights to drive continuous improvement and achieve measurable results.
Success in this Role Means
- Pipeline and revenue targets are met with conversion improving quarter over quarter.
- Outstanding sales & marketing partnership that is strong and visible – shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
- The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.
Qualifications
- 7+ years of B2B events experience, with demonstrated ability to create and execute event marketing strategies tailored to customer acquisition and brand presence.
- Experience working in an international organisation and an openness to diverse viewpoints.
- Mindset geared towards innovation and creativity, willing to experiment and take calculated risks.
- Strong analytical skills; familiarity with typical MarTech (Salesforce, HubSpot, webinar and ABM tools such as Splash, 6Sense) to prioritize, measure and optimize programs.
- Exceptional collaboration and communication skills; able to influence cross‑functional teams (Sales, SDR, CX, Global Marketing) without direct authority and operate with rigor.
- Understanding of scaling across new logos and expansion, balancing high‑touch field activity with global digital plays.
- Willingness to travel as required to support regional events and initiatives.
Nice to Have
- Fluency in German or another European language or experience working in the DACH/BLX/Europe market.
- Familiarity with HR tech and HR buyer, aligning programs to engagement, performance, and development use cases common to People teams.
- Experience working with regional partners and third‑party events to extend reach within the EMEA ecosystem.
Benefits
- Employee Share Options Program.
- Programs, coaching, and budgets to help you thrive personally and professionally.
- Access to external providers for mental wellbeing and coaching support.
- Monthly Camper Life Allowance.
- Team budgets dedicated to team building activities and connection.
- Intentional quarterly wellbeing pauses: a company‑wide shutdown day in each region.
- Extended year‑end breaks.
- Excellent parental leave and in‑work support program available from day 1.
- 5 Social Impact Days a year to make a positive impact on the community.
- MacBooks and a work‑from‑home office budget.
- Medical insurance coverage for you and your family (US & UK only).
Commitment to Diversity, Equity, and Inclusion
We are committed to fostering a diverse, equitable, and inclusive workplace and to leading by example in anti‑racism efforts.
Senior Events Manager employer: Culture Amp
As a Senior Events Manager at our company, you will thrive in a dynamic and inclusive work culture that prioritises employee growth and well-being. With access to innovative resources, generous benefits like the Employee Share Options Program, and a commitment to diversity, you will be empowered to create impactful events that drive success across the EMEA region. Join us in a role where your creativity and strategic thinking will not only shape our events strategy but also contribute to a positive community impact through our Social Impact Days.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Events Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with potential employers and fellow professionals. Don’t be shy; introduce yourself and share your passion for event management!
✨Tip Number 2
Showcase your skills! Create a portfolio of your past events, highlighting your role in planning and execution. Use visuals and data to demonstrate the impact of your work – numbers speak volumes!
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share insights about the events you’ve managed and engage with industry leaders. This not only boosts your visibility but also positions you as a thought leader in the events space.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect how your experience aligns with our goals in EMEA Regional Marketing.
We think you need these skills to ace Senior Events Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B events and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique flair to the Senior Events Manager role!
Showcase Your Data Skills:Since we love a data-driven approach, don’t forget to include examples of how you've used analytics to measure event success in your previous roles. This will show us that you understand the importance of KPIs and continuous improvement.
Highlight Collaboration Experience:We value teamwork here at StudySmarter, so be sure to mention any cross-functional projects you've worked on. Share how you’ve influenced teams without direct authority – it’s all about those strong partnerships!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Culture Amp
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the company has hosted in the past. Familiarise yourself with their flagship events and any innovative strategies they've employed. This will not only show your enthusiasm but also help you discuss how your experience aligns with their needs.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific KPIs you've tracked in previous roles. Highlight how you've used data to drive decisions and improve event outcomes. This will demonstrate your analytical skills and your ability to contribute to their goal of achieving measurable results.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, come ready with examples of how you've successfully collaborated across departments. Share stories that illustrate your communication skills and how you've influenced others without direct authority.
✨Bring Innovative Ideas to the Table
Think about creative event concepts or strategies that could benefit the company. Presenting fresh ideas during your interview can set you apart and show that you're not just a fit for the role, but also someone who can drive innovation and growth.
