Regional Marketing Director, EMEA

Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.

We are seeking an experienced and strategic Regional Marketing Director for EMEA to join our Demand Generation and Regional Marketing Team. The successful candidate will provide visionary leadership in developing and executing comprehensive regional marketing strategies focused on driving new customer acquisition, expanding our existing customer base, and elevating our brand presence across the region. This role demands exceptional cross-functional leadership capabilities and the ability to manage and mentor a dedicated team of marketing professionals.

• Develop and Execute Advanced Marketing Strategies: Formulate and implement sophisticated regional marketing strategies and plans that align with corporate objectives to drive new business growth and deepen customer relationships.
• Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative marketing campaigns and initiatives.
• Thought Leadership: Provide thought leadership in identifying market opportunities and crafting innovative marketing programs that differentiate the company from competitors.
• Team Leadership and Development: Lead, mentor, and develop a high-performing team of local events and marketing managers, ensuring the successful execution of regional marketing initiatives and fostering a culture of collaboration, innovation, and excellence.
• Cross-Functional Collaboration: Collaborate closely with sales, SDR (Sales Development Representatives), product, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market.
• Global and Regional Alignment: Drive strong collaboration between regional marketing and global teams (ABM, demand generation, customer marketing, lifecycle marketing, brand, events), advocating for regional needs and priorities and ensuring alignment with global strategies.
• Event Management: Oversee the strategic planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads.
• Budget Optimization: Strategically manage the regional marketing budget, ensuring the optimal allocation of resources to achieve maximum ROI on marketing investments.
• Performance Metrics and Analysis: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results.
• Customer-Centric Approach: Develop and implement marketing strategies that prioritize customer needs and behaviours, ensuring that all initiatives are customer-centric and designed to enhance the customer experience.
• Innovation and Creativity in Marketing Campaigns: Foster a mindset of innovation and creativity in marketing campaigns, encouraging the team to experiment and take calculated risks to achieve breakthrough results.

• 10+ years of experience in B2B marketing, predominantly in the enterprise software/SaaS sector, with a strong track record in regional marketing and team leadership.
• Demonstrated ability to create and execute advanced regional marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.
• Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments.
• Ability to drive strong collaboration between regional marketing and global teams (demand generation, customer marketing, lifecycle marketing, brand, events) and advocate for regional needs and priorities.
• Proven experience in strategically managing regional marketing budgets, ensuring the optimal allocation of resources and maximum return on investment (ROI).
• A mindset geared towards innovation and creativity in marketing campaigns, with a willingness to experiment and take calculated risks to achieve breakthrough results.
• Superior verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders at all organizational levels.
• Ability to review and interpret key business and marketing reports, draw insights, and implement data-driven actions.
• Expertise in using advanced analytics tools to measure performance and optimize strategies.
• Bachelor’s degree in Marketing, Business, or a related field. An MBA or other advanced degree is highly desirable.
• Willingness to travel as required to support regional events and initiatives.

We believe that our employees are the heartbeat of our success. We’re committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
• Programs, coaching, and budgets to help you thrive personally and professionally.
• Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people.
• Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
• Team budgets dedicated to team building activities and connection.
• Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time.
• Extended year-end breaks: An extended refresh period at the end of year.
• Excellent parental leave and in work support program available from day 1 of joining Culture Amp.
• 5 Social Impact Days a year to make a positive impact on the community outside of work.
• MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
• Medical insurance coverage for you and your family (Available for US & UK only).

Additionally, we don’t just focus on our internal community; we believe in creating a better world of work for all. We’re committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti-Racism, and endeavour to lead by example.

Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested: we’d love to know how you can amplify our team with your unique experience!

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact (email protected) and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email.