At a Glance
- Tasks: Lead marketing strategy in DACH, driving pipeline and revenue through localised campaigns.
- Company: Join Culture Amp, the leading employee experience platform transforming workplaces globally.
- Benefits: Competitive pay, equity options, learning programs, and flexible work arrangements.
- Other info: Diverse and inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on employee engagement while collaborating with innovative teams.
- Qualifications: 7+ years in B2B SaaS marketing, fluent in German and English.
The predicted salary is between 45000 - 55000 £ per year.
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together. Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
As the Senior Regional Marketing Manager, you will lead our marketing strategy in the DACH in addition to building our Benelux and Nordics regions. Your goal is to drive pipeline and revenue by adapting global campaigns for local impact. You will collaborate closely with the EMEA marketing team, global demand generation and customer marketing groups, and key internal partners like Sales, SDR, Customer Experience, and People Science.
- Establish regional plans that translate GTM goals into local events and campaigns.
- Partner with the Snr Events Manager plus global Lifecycle and Demand Gen teams to localise messaging and content for local buyers, driving pipeline and revenue growth across new logo and expansion efforts.
- Pipeline Management: Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities, ensuring all KPIs are met.
- Cross-Functional Collaboration: Represent the markets across global marketing forums, acting as the local champion for various disciplines.
- Content creation and translation development utilising AI to establish scalable ways to create and localise content.
- Business acumen and influence: Leverage market, customer, and competitor insights to shape regional strategy, providing feedback to global teams to align messaging with local needs.
- Leveraging local partners to run joint events and webinars that generate pipeline and accelerate deals.
- Nurturing and building out the local Community Chapters programme - developing it as a flywheel for growth, managing local chapter leads and supporting programming where necessary.
- Performance Tracking: Measure the success of your marketing efforts and use data to refine and improve your results.
- Manage the ROI, demonstrating performance and making trade‑offs that maximise impact across programs and channels.
- Manage local vendor relationships to deliver high‑quality executions on time and within budget.
Success in this role means:
- Pipeline and revenue targets are met with conversion improving quarter over quarter.
- Regionalisation of global campaigns land effectively within our ICP; insights from the region systematically inform global messaging and content.
- Outstanding sales partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
- The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.
You have:
- Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience where you've driven measurable pipeline and revenue in the UK market.
- Confidence in building a market from the ground up to drive new business acquisition (ARR), expand from the existing customer base (NRR), and elevate the brand presence within the UK.
- Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them.
- A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
- You’re confident with using AI and have examples of where you’ve experimented to improve processes and/or created content to drive results.
- Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
- Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigour.
- A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
- Experience working with C Suite ICP and the concept of the buying committee.
- Speak native-level German and fluent English.
Nice to have:
- Customer/Community Marketing experience.
- HRTech background.
- Familiarity with partnership programs and co-marketing initiatives.
- Additional European languages.
At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:
- Equity through our Employee Share Option Program, so you can share in our long-term success.
- Learning programs and coaching to help you thrive and grow.
- Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle.
- Inclusive parental leave from day one.
- A MacBook and budget to set up your home workspace, enabling flexibility.
- Five annual social impact days to give back to causes that matter to you.
- Medical insurance coverage for you and your family (Available for US & UK only).
Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.
Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion.
Senior Regional Marketing Manager (DACH) in London employer: Culture Amp
Culture Amp is an exceptional employer that prioritises employee well-being and growth, offering competitive pay, equity options, and a comprehensive rewards package tailored to individual needs. With a vibrant work culture that encourages collaboration and innovation, employees benefit from flexible working arrangements, extensive learning opportunities, and a commitment to social impact through dedicated days for community service. Located in the DACH region, this role provides a unique chance to shape marketing strategies while being part of a mission-driven team that values diverse perspectives and fosters a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager (DACH) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Culture Amp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Culture Amp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Culture Amp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Culture Amp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Regional Marketing Manager (DACH) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Culture Amp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Culture Amp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Culture Amp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Culture Amp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Culture Amp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Culture Amp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
