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- Tasks: Shape PR strategy and manage social media for a dynamic multimedia group.
- Company: Join RAD Media, a leading voice in Gen-Z culture and creativity.
- Benefits: Fast-paced environment with growth potential and creative freedom.
- Why this job: Make an impact in the media industry while engaging with a vibrant audience.
- Qualifications: Experience in PR and social media, with strong writing and strategic skills.
- Other info: Opportunity to turn a 3-month contract into a permanent role.
The predicted salary is between 36000 - 60000 £ per year.
About RAD Media: Rad Media is a Gen-Z multimedia group and creative agency, housing Culted, CultedXO, and Rad Studio. Since our launch in 2019, we’ve been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media. Our work spans fashion, beauty, art, sport, music, and youth culture - always with a forward-thinking perspective that resonates with young audiences.
Through our omni-channel approach and captivating content, we’ve built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z. We are now looking for a skilled and talented London-based PR & Social Media Manager to elevate our profile across the media industry, strengthen our positioning, and grow our owned and earned audiences to support B2B growth.
The role: This is a group-level role responsible for shaping and executing PR strategy, managing social media output, and building owned audiences across Rad Media and Rad Studio. You’ll work closely with senior stakeholders and internal teams to turn insight, data, and case studies into compelling stories that drive relevance, credibility, and commercial impact. This role will be an initial 3-month contract with potential to join on a permanent basis.
Core tasks and duties:
- PR & Communications
- Grow Rad Media’s presence across relevant press and industry media titles
- Build, manage, and leverage strong press relationships within the media, marketing, culture, and B2B space
- Propose and execute PR strategies that enhance brand image, relevance, and market positioning
- Support PR across Rad Studio, Culted, XO, and Group-level announcements, ensuring clarity and consistency
- Identify opportunities for thought leadership, commentary, features, and partnerships
- Write and distribute press releases, pitches, and media responses
- Social Media Management
- Own and manage social media output for Rad Media and Rad Studio
- Develop and execute social strategies across platforms including Instagram, LinkedIn, and other relevant channels
- Ensure content aligns with brand voice, business objectives, and audience growth
- Monitor performance, engagement, and audience trends to inform future content
- Newsletter & Audience Growth
- Create and own a bi-weekly Rad Studio newsletter focused on insights, learnings, and cultural intelligence
- Develop a clear newsletter strategy to grow subscribers, build authority, and nurture a B2B audience
- Work with internal teams to extract data, case studies, and learnings from ongoing projects
- Translate insights into clear, engaging editorial that supports B2B sales and commercial conversations
- Use social and PR channels to drive newsletter sign-ups and engagement
- Track performance and optimise content based on open rates, engagement, and commercial impact
- Collaboration & Content
- Work closely with internal teams (commercial, editorial, creative, strategy) to source data, insights, and case studies
- Translate internal work into compelling external narratives across press, social, and owned channels
- Support launches, announcements, and campaigns with integrated PR, social, and newsletter activity
The successful candidate:
- Proven experience in PR, ideally within media, culture, creative, or B2B environments
- Existing press relationships with relevant media titles
- Strong strategic thinker with the ability to spot and create media opportunities
- Excellent writing and editing skills, with confidence across press, social, and long-form editorial
- Strong understanding of social media and owned audience growth, including newsletters
- Commercially minded, with an understanding of how content supports B2B sales
- Highly organised, proactive, and comfortable working across multiple brands
- Collaborative and confident working with senior stakeholders
Why Join Rad Media:
- Work at group level across a culturally relevant media portfolio
- Play a key role in building owned audiences alongside earned media
- Shape brand positioning and visibility with real commercial impact
- Fast-paced, creative environment with scope to grow the role
- Potential for the role to become permanent
RAD Media is an equal opportunities media and entertainment brand.
PR & Social Media Manager in London employer: Culted
Contact Detail:
Culted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Social Media Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in PR and social media. This is your chance to shine and demonstrate how you can elevate a brand's presence, just like Rad Media does!
✨Tip Number 3
Stay updated on trends! Follow the latest in Gen-Z culture, social media strategies, and PR tactics. Being in the know will help you speak the language of the industry and impress potential employers with your insights.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Rad Media. Tailor your application to reflect your understanding of our brand and how you can contribute to our mission.
We think you need these skills to ace PR & Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Gen-Z Culture: When you're writing your application, let your love for Gen-Z culture shine through! We want to see how you connect with the trends and topics that matter to young audiences. Share examples of your work that resonate with this demographic.
Tailor Your Experience: Make sure to highlight your relevant experience in PR and social media management. We’re looking for someone who can demonstrate their strategic thinking and ability to create media opportunities, so don’t hold back on those achievements!
Be Authentic and Engaging: Your application should reflect your unique voice and style. We value authenticity, so write in a way that feels true to you while still aligning with our brand's tone. Show us how you can engage audiences through your writing!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Culted
✨Know Your Audience
Before the interview, dive deep into Rad Media's content and their target audience. Understand what resonates with Gen-Z and be ready to discuss how your PR strategies can enhance their brand image and relevance.
✨Showcase Your Relationships
Highlight your existing press relationships and how they can benefit Rad Media. Be prepared to share examples of how you've leveraged these connections in past roles to create media opportunities.
✨Be Data-Driven
Rad Media values insights and data. Come equipped with examples of how you've used analytics to inform your social media strategies or PR campaigns. This will show that you can drive commercial impact through informed decision-making.
✨Craft Compelling Narratives
Prepare to discuss how you can translate internal insights into engaging external narratives. Bring examples of your writing, whether it's press releases or social media posts, to demonstrate your excellent writing and editing skills.
