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For Companies At a Glance
- Tasks: Lead audience strategy and content development for Rad Media's dynamic brands.
- Company: Join Rad Media, a cutting-edge multimedia group shaping Gen-Z culture.
- Benefits: Be part of a fast-growing team with opportunities for creative collaboration.
- Why this job: Make a real impact on the evolution of modern media for young audiences.
- Qualifications: Senior experience in audience leadership and a passion for youth culture.
- Other info: Work in a vibrant environment with a focus on innovation and growth.
The predicted salary is between 48000 - 72000 £ per year.
Rad Media is a Gen-Z multimedia group and creative agency, housing Culted, CultedXO, and Rad Studio. Since our launch in 2019, we have been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media. Our work spans fashion, beauty, art, sport, music, and youth culture - always with a forward-thinking perspective that resonates with young audiences. Through our omni-channel approach and captivating content, we have built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z.
We are now looking for a skilled and talented London-based Audience Director to join our team on a full-time basis. The successful candidate will play a key role in shaping Rad Media's next chapter of growth!
The role
The Group Audience Director is a senior leadership role responsible for audience strategy, growth and performance across Rad Media's portfolio of brands. Working across content, insight and commercial teams, this role ensures our brands continue to grow meaningful, engaged audiences while maintaining strong cultural authority. You'll oversee the content department, guide audience development at a group level, and support the evaluation and onboarding of new media brands as the portfolio grows. This is a hands-on, strategic role suited to someone who understands how modern media brands scale - creatively, commercially and culturally.
Core tasks and duties
- Audience & Content Leadership
- Own audience strategy across all Rad Media brands
- Oversee the content department to ensure clear positioning, quality and consistency
- Set and track audience KPIs focused on engagement, retention and growth
- Develop and scale standout content formats and recurring franchises
- Ensure content works across platforms while protecting brand identity
- Collaborate with partnerships and studio teams on commercially relevant ideas
- Support research and evaluation of new media brands and audience opportunities
- Help onboard and integrate new brands into Rad Media's ecosystem
- Guide audience growth plans for new and existing brands
- Use audience data and insight to inform editorial and commercial decisions
- Translate performance insights into clear actions for teams
- Lead and develop a high-performing, multi-brand content and audience team
- Create clear structures, ownership and sustainable ways of working
The successful candidate
- Senior experience in audience, editorial or content leadership
- Background in youth, culture or premium media
- Strong understanding of platform-native growth and audience behaviour
- Experience working across multiple brands or content streams
- Commercial awareness, with exposure to partnerships or branded content
- Confident decision-maker with strong communication and relationship-building skills
- You are strategic but execution-focused
- Culturally fluent and audience-led
- Comfortable operating in a fast-moving environment
- Proactive, collaborative and solutions-oriented
Why Join Rad Media
- Work across a growing portfolio of influential Gen-Z and Gen-A brands
- Shape audience strategy at group level, not just for one title
- Collaborate with creative, commercial and studio teams
- Play a meaningful role in the evolution of a modern media company
RAD Media is an equal opportunities media and entertainment brand.
Audience Director in London employer: Culted
Contact Detail:
Culted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for roles like Audience Director where creativity and strategy go hand in hand. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Prepare for interviews by researching the company and its audience. Understand Rad Media's brands and their unique voices. Be ready to discuss how you can contribute to their growth and engage Gen-Z audiences effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to join our dynamic team!
We think you need these skills to ace Audience Director in London
Some tips for your application 🫡
Show Your Passion for Gen-Z Culture: When writing your application, let your enthusiasm for Gen-Z culture shine through! We want to see how you connect with the trends and topics that resonate with young audiences. Share examples of your experiences or projects that reflect this passion.
Tailor Your Application: Make sure to customise your application for the Audience Director role. Highlight your relevant experience in audience strategy and content leadership, and explain how your skills align with our mission at Rad Media. We love seeing candidates who take the time to understand our brands!
Be Data-Driven: Since this role involves using audience data to inform decisions, include any relevant metrics or insights from your past work. Show us how you've used data to drive growth or engagement in previous roles. Numbers can really make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at Rad Media!
How to prepare for a job interview at Culted
✨Know Your Audience
Before the interview, dive deep into Rad Media's brands and their target audience. Understand what resonates with Gen-Z and how each brand communicates. This will help you demonstrate your knowledge of audience engagement strategies during the interview.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed audience strategies in previous roles. Highlight your experience with content leadership and how you've successfully scaled brands. Be ready to share insights on audience behaviour and platform-native growth.
✨Be Data-Driven
Rad Media values insight-driven decisions. Bring examples of how you've used audience data to inform content strategies or commercial decisions. Show that you can translate performance metrics into actionable plans for growth and engagement.
✨Emphasise Collaboration Skills
This role requires working across various teams. Prepare to discuss how you've collaborated with content, commercial, and creative teams in the past. Highlight your relationship-building skills and how they contributed to successful projects.
