At a Glance
- Tasks: Lead creative strategy and inspire a talented team to deliver innovative solutions for clients.
- Company: Join Rad Media, a dynamic multimedia group at the forefront of Gen-Z culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a fast-paced, collaborative team that values creativity and innovation.
- Why this job: Make an impact in youth culture while working with top brands and creative minds.
- Qualifications: 10+ years in creative strategy with strong leadership and analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Rad Media is a Gen-Z multimedia group and creative agency, housing; Culted, Culted XO, and Rad Studio.
Since our launch in 2019, we’ve been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media.
Our work spans fashion, beauty, art, sport, music, and youth culture - always with a forward-thinking perspective that resonates with young audiences.
Through our omni-channel approach and captivating content, we’ve built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z.
We are now looking for a skilled and talented London based Creative Strategist to join our team on a full-time basis.
- Core tasks and duties : Creative & Strategic Leadership
- Own the creative strategy of the studio, ensuring it aligns with and reinforce the solutions required to solve our clients' business challenges
- Own quality control across all deliverables, maintaining a high standard before work reaches clients
- Be client facing: holding relationships, pitching ideas, checking in with them.
- Lead the development of proactive IP, formats, and materials that keep our offering fresh and differentiated
- Identify and develop activation opportunities that translate ideas into tangible client-facing products
- Work closely with our media brands’ teams to ensure all audience insights are current and embedded in creative development
- Oversee the creatives across the business, providing clear direction and creative leadership
- Lead, mentor, and inspire team members, fostering an environment of going above and beyond
- Delegate tasks as appropriate while ensuring quality meets Rad Media's standards
- Provide clear direction and establish expectations for internal and external stakeholders
- Manage team efficiency, innovation and AI use.
- Manage a network of freelance strategists and creatives, briefing, reviewing, and ensuring consistency of output
- Client & Brand Management
- Challenge strategies, creative, and client direction that does not support solving our clients' business challenges & develop strategies to grow existing accounts and identify upsell opportunities
- Act as an expert on the client's business, competitors, and industry, actively participating in the strategic development of our work
- Manage relationships across major brand partners to create meaningful, impactful, and original activations
- Demonstrate strong ownership of the client's brand, keeping the focus on their success and retention
- Ensure all internal teams are briefed on projects and oversee delivery of work to a high standard, on time and within budget
- Manage client expectations versus budget
- Analysis & Business Growth
- Apply strong analytical and problem-solving skills to interpret data, identify trends, and optimise creative and campaign performance accordingly
- Review key accounts quarterly, inputting on annual strategy for revenue growth and budget allocation for new hires
- Identify and pursue new revenue opportunities within the client relationship
- Understand the capabilities of our verticals and how each team and the global network can contribute to client success and retention
- Apply solid project management skills to effectively manage many campaigns and deadlines simultaneously
The successful candidate
- Experience managing and leading a creative team, providing guidance and mentorship
- Entrepreneurial spirit, ambitious, passionate, with a solid work ethic
- At least 10 years of experience in creative strategy, agency, or brand marketing, preferably within an agency or corporate marketing department
- Proven track record of successful creative campaigns, demonstrating the ability to drive results and achieve business objectives
- Experience managing budgets, analysing performance metrics, and providing actionable insights for optimisation
- A passion for business, marketing, and all things media
- Solid understanding of social media platforms, particularly in relation to advertising, branding, and audience engagement
- Culturally aware and genuinely interested in pop culture and passion points
- Strong understanding of marketing principles and consumer behaviour to develop effective creative strategies
- Ability to understand the importance of brand and visual identity
- Logical, solutions-oriented thinker with a positive, solution-first attitude
- Resolves issues in a positive, constructive manner
Skills
- Proficient in using spreadsheet software, such as Microsoft Excel or Google Sheets, to analyse and present data
- A communicator, in person and writing - excellent written and verbal communication skills
- Ability to lead, mentor, and inspire younger team members
- Strong interpersonal skills and ability to multitask in a fast-paced environment
- Able to liaise with clients and build strong relationships and influence decision making
- Outstanding skills in Microsoft (Word, Excel, Power Point), Adobe, Keynote, etc
- Project and campaign management skills
- Rad Mediais an equal opportunities media and entertainment brand
- #J-18808-Ljbffr
Director of Creative & Strategy (Rad Studio) employer: Culted
Rad Media is an exceptional employer for those looking to thrive in a dynamic and innovative environment. With a strong focus on Gen-Z culture, we offer a vibrant work culture that encourages creativity and collaboration, alongside ample opportunities for professional growth and mentorship. Located in London, our team enjoys the unique advantage of being at the heart of a bustling creative hub, where we continuously push boundaries and engage with a diverse audience, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Creative & Strategy (Rad Studio)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Culted and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Culted are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Culted on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Culted. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Creative & Strategy (Rad Studio)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Culted. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Culted:Show us that you’ve done your homework! In your application, briefly mention what you admire about Culted’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Culted
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Culted will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Culted, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
