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- Tasks: Shape PR strategy and manage social media for a dynamic multimedia group.
- Company: Join RAD Media, a leading voice in Gen-Z culture and creativity.
- Benefits: Fast-paced environment with growth potential and creative freedom.
- Why this job: Make an impact on brand visibility and audience engagement in youth culture.
- Qualifications: Experience in PR and social media, with strong writing skills.
- Other info: Opportunity for permanent role after initial 3-month contract.
The predicted salary is between 36000 - 60000 £ per year.
About RAD Media: Rad Media is a Gen-Z multimedia group and creative agency, housing Culted, CultedXO, and Rad Studio. Since our launch in 2019, we’ve been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media. Our work spans fashion, beauty, art, sport, music, and youth culture - always with a forward-thinking perspective that resonates with young audiences.
Through our omni-channel approach and captivating content, we’ve built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z. We are now looking for a skilled and talented London-based PR & Social Media Manager to elevate our profile across the media industry, strengthen our positioning, and grow our owned and earned audiences to support B2B growth.
The role: This is a group-level role responsible for shaping and executing PR strategy, managing social media output, and building owned audiences across Rad Media and Rad Studio. You’ll work closely with senior stakeholders and internal teams to turn insight, data, and case studies into compelling stories that drive relevance, credibility, and commercial impact. This role will be an initial 3-month contract with potential to join on a permanent basis.
Core tasks and duties:
- PR & Communications
- Grow Rad Media’s presence across relevant press and industry media titles
- Build, manage, and leverage strong press relationships within the media, marketing, culture, and B2B space
- Propose and execute PR strategies that enhance brand image, relevance, and market positioning
- Support PR across Rad Studio, Culted, XO, and Group-level announcements, ensuring clarity and consistency
- Identify opportunities for thought leadership, commentary, features, and partnerships
- Write and distribute press releases, pitches, and media responses
- Social Media Management
- Own and manage social media output for Rad Media and Rad Studio
- Develop and execute social strategies across platforms including Instagram, LinkedIn, and other relevant channels
- Ensure content aligns with brand voice, business objectives, and audience growth
- Monitor performance, engagement, and audience trends to inform future content
- Newsletter & Audience Growth
- Create and own a bi-weekly Rad Studio newsletter focused on insights, learnings, and cultural intelligence
- Develop a clear newsletter strategy to grow subscribers, build authority, and nurture a B2B audience
- Work with internal teams to extract data, case studies, and learnings from ongoing projects
- Translate insights into clear, engaging editorial that supports B2B sales and commercial conversations
- Use social and PR channels to drive newsletter sign-ups and engagement
- Track performance and optimise content based on open rates, engagement, and commercial impact
- Collaboration & Content
- Work closely with internal teams (commercial, editorial, creative, strategy) to source data, insights, and case studies
- Translate internal work into compelling external narratives across press, social, and owned channels
- Support launches, announcements, and campaigns with integrated PR, social, and newsletter activity
The successful candidate:
- Proven experience in PR, ideally within media, culture, creative, or B2B environments
- Existing press relationships with relevant media titles
- Strong strategic thinker with the ability to spot and create media opportunities
- Excellent writing and editing skills, with confidence across press, social, and long-form editorial
- Strong understanding of social media and owned audience growth, including newsletters
- Commercially minded, with an understanding of how content supports B2B sales
- Highly organised, proactive, and comfortable working across multiple brands
- Collaborative and confident working with senior stakeholders
Why Join Rad Media:
- Work at group level across a culturally relevant media portfolio
- Play a key role in building owned audiences alongside earned media
- Shape brand positioning and visibility with real commercial impact
- Fast-paced, creative environment with scope to grow the role
- Potential for the role to become permanent
RAD Media is an equal opportunities media and entertainment brand.
PR & Social Media Manager in City of London employer: Culted
Contact Detail:
Culted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Social Media Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in PR and social media. This is your chance to shine and demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like RAD Media, and express your interest. A well-crafted email can make a lasting impression.
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your knowledge fresh. This will not only help you in interviews but also show potential employers that you're passionate and engaged.
We think you need these skills to ace PR & Social Media Manager in City of London
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about PR and social media, make sure your application showcases your writing prowess. Use clear, engaging language that reflects the brand voice you’d be working with. Remember, we want to see how you can craft compelling narratives!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in media, culture, and B2B environments. We love seeing how your background aligns with our mission at Rad Media, so make it personal!
Highlight Your Relationships: If you’ve got existing press relationships, shout about them! Mention specific media titles you’ve worked with and how you’ve leveraged those connections. This will show us you’re ready to hit the ground running in building our media presence.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the Rad Media family!
How to prepare for a job interview at Culted
✨Know Your Audience
Before the interview, dive deep into Rad Media's content and understand their target audience. Familiarise yourself with their recent campaigns and how they engage with Gen-Z. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your PR Skills
Prepare specific examples of your past PR successes, especially those that relate to media, culture, or B2B environments. Be ready to discuss how you've built press relationships and executed successful strategies that enhanced brand visibility.
✨Social Media Savvy
Since this role involves managing social media output, come prepared with ideas for social strategies that align with Rad Media's brand voice. Think about how you would approach platforms like Instagram and LinkedIn to grow their audience and engagement.
✨Collaborative Mindset
Rad Media values collaboration, so be ready to discuss how you've worked with different teams in the past. Highlight your ability to translate insights into compelling narratives and how you can contribute to integrated PR and social campaigns.
