Audience Director

Rad Media is a Gen-Z multimedia group and creative agency, housing; Culted, CultedXO, and Rad Studio. Since our launch in 2019, we’ve been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media. Our work spans fashion, beauty, art, sport, music, and youth culture – always with a forward-thinking perspective that resonates with young audiences.

Through our omni-channel approach and captivating content, we’ve built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z. We are now looking for a skilled and talented London based Audience Director to join our team on a full-time basis. The successful candidate will play a key role in shaping Rad Media’s next chapter of growth!

The role

• The Group Audience Director is a senior leadership role responsible for audience strategy, growth and performance across Rad Media’s portfolio of brands.
• Working across content, insight and commercial teams, this role ensures our brands continue to grow meaningful, engaged audiences while maintaining strong cultural authority. You’ll oversee the content department, guide audience development at a group level, and support the evaluation and onboarding of new media brands as the portfolio grows.
• This is a hands-on, strategic role suited to someone who understands how modern media brands scale – creatively, commercially and culturally.

Core tasks and duties

Audience & Content Leadership

• Own audience strategy across all Rad Media brands
• Oversee the content department to ensure clear positioning, quality and consistency
• Set and track audience KPIs focused on engagement, retention and growth
• Develop and scale standout content formats and recurring franchises
• Ensure content works across platforms while protecting brand identity
• Collaborate with partnerships and studio teams on commercially relevant ideas

Brand Growth & Expansion

• Support research and evaluation of new media brands and audience opportunities
• Help onboard and integrate new brands into Rad Media’s ecosystem
• Guide audience growth plans for new and existing brands

Insight & Performance

• Use audience data and insight to inform editorial and commercial decisions
• Translate performance insights into clear actions for teams
• Lead and develop a high-performing, multi-brand content and audience team
• Create clear structures, ownership and sustainable ways of working

The successful candidate

• Senior experience in audience, editorial or content leadership
• Background in youth, culture or premium media
• Strong understanding of platform-native growth and audience behaviour
• Experience working across multiple brands or content streams
• Commercial awareness, with exposure to partnerships or branded content
• Confident decision-maker with strong communication and relationship-building skills

You are

• Strategic but execution-focused
• Culturally fluent and audience-led
• Comfortable operating in a fast-moving environment
• Proactive, collaborative and solutions-oriented

Why Join Rad Media

• Work across a growing portfolio of influential Gen-Z and Gen-A brands
• Shape audience strategy at group level, not just for one title
• Collaborate with creative, commercial and studio teams
• Play a meaningful role in the evolution of a modern media company

RAD Media is an equal opportunities media and entertainment brand