At a Glance
- Tasks: Lead our conversion rate optimisation journey to boost customer acquisition and retention.
- Company: Join a dynamic global digital team focused on innovative growth.
- Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training.
- Other info: Fast-paced environment valuing curiosity and initiative for career growth.
- Why this job: Make a real impact by optimising user journeys and driving measurable results.
- Qualifications: 5-8 years in CRO with strong analytical and strategic skills.
The predicted salary is between 55000 - 65000 £ per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers.
As part of our growing global Digital team, you'll help shape best-in‑class personalisation journeys that drive conversion. You'll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing.
Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives. They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from 'go live'. This is a fast‑paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who You Are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must‑Have Experience
- 5-8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi‑disciplinary stakeholders to deliver commercial benefits
- Hands‑on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross‑functional stakeholders
Core Competencies
- Strategic & Commercially Minded - connects marketing activity to revenue and business growth
- Performance‑Driven - relentless focus on ROI, efficiency, and outcomes
- Hands‑On & Accountable - takes ownership from strategy through to execution
- Data‑Led Decision Maker - uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset - understands attribution, incrementality, and forecasting
- AI & Automation Aware - leverages tools and automation to scale performance
- Collaborative & Influential - builds strong relationships across teams
- Agile & Outcome‑Oriented - adapts quickly and focuses on impact
- Responsible & Ethical - applies high standards in privacy, compliance, and brand protection
Requirements
- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets)
- Types of testing (A/B, multivariate, server‑side vs client‑side)
- Governance (QA processes, avoiding test pollution, documentation)
- Personalisation at scale, delivering curated and customised user journeys across B2C and B2B
- Work hand‑in‑glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains
- Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact
- Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences
- Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact
- Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities
- Funnel analysis, ensuring all areas of customer journey is optimised in data‑driven fashion
Benefits
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension - Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
CRO Manager in Manchester employer: Culligan UK
As a CRO Manager at our dynamic global Digital team, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with ample opportunities for professional growth, alongside competitive benefits such as 25 days of holiday, a pension scheme, and ongoing training. Join us to make a meaningful impact on our conversion optimisation journey while enjoying the unique advantages of working in a collaborative and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Manchester
✨Tip Number 1
Get to know the company inside out! Research their current CRO strategies and think about how you can add value. This will help you stand out in interviews and show that you're genuinely interested in helping them achieve their growth targets.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying through our website.
✨Tip Number 3
Prepare for your interview by practising common CRO-related questions. Think about your past experiences and how they relate to the role. Be ready to discuss specific tools like GA4 and VWO, and how you've used data to drive conversion improvements.
✨Tip Number 4
Show off your analytical skills! Bring examples of how you've turned data insights into actionable strategies. This will demonstrate your ability to make data-led decisions and highlight your hands-on approach to CRO.
We think you need these skills to ace CRO Manager in Manchester
Some tips for your application 🫡
Show Us Your Data Skills:Make sure to highlight your experience with data analysis and tools like GA4 and VWO. We want to see how you've used data to drive conversion improvements in your previous roles.
Be Strategic and Commercially Minded:Demonstrate your ability to connect marketing activities to revenue growth. Share examples of how your strategic thinking has led to measurable outcomes in past projects.
Collaboration is Key:We love teamwork! Mention your experience working with cross-functional teams, especially with marketing and development. Show us how you’ve successfully collaborated to achieve common goals.
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with our CRO Manager role. Apply through our website for the best chance!
How to prepare for a job interview at Culligan UK
✨Know Your Data Inside Out
As a CRO Manager, you'll need to live and breathe data. Before your interview, brush up on your knowledge of GA4 and VWO. Be ready to discuss how you've used these tools to drive conversion improvements in the past. Prepare specific examples where your analytical skills led to measurable outcomes.
✨Showcase Your Strategic Thinking
This role requires strong strategic thinking. Think about how you can connect marketing activities to revenue growth. During the interview, share instances where your strategic decisions have positively impacted conversion rates. Highlight your ability to translate insights into actionable recommendations.
✨Demonstrate Collaboration Skills
Collaboration is key in this role. Be prepared to talk about your experience working with cross-functional teams, including marketing and development. Share examples of how you've successfully managed multiple stakeholders to deliver on CRO initiatives, ensuring everyone is aligned towards common goals.
✨Be Ready for Practical Scenarios
Expect to face practical scenarios during your interview. They might ask you to outline how you'd approach a specific CRO challenge or to create a hypothesis for an A/B test. Practice articulating your thought process clearly and confidently, showcasing your hands-on experience with experimentation frameworks.
