At a Glance
- Tasks: Lead multi-channel marketing strategies and drive measurable growth in our B2B business.
- Company: Join a forward-thinking company focused on digital growth and innovation.
- Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training opportunities.
- Other info: Collaborative environment with strong focus on career development and work-life balance.
- Why this job: Make a real impact by shaping our digital strategy and driving commercial success.
- Qualifications: 5-8 years in performance marketing with expertise in PPC, SEO, and multi-channel management.
The predicted salary is between 50000 - 65000 € per year.
Join us as a dynamic Performance Marketing Manager with a strong commercial focus, ready to spearhead and elevate multi-channel lead generation within our B2B business. This role offers you the opportunity to take full ownership—planning, executing, optimising, and driving success across channels such as PPC, Paid Social, SEO, Affiliates, and CRO—all while being hands-on and making a tangible impact.
You will be accountable for delivering measurable pipeline and lead growth, with a keen eye on budget management, accurate forecasting, and maximising ROI. Collaborating closely with agency partners and internal teams, you'll ensure campaigns are not only executed flawlessly but also continually optimised to achieve outstanding commercial results.
In this pivotal role, you'll help shape our digital growth strategy by linking marketing performance directly to sales success, while developing scalable acquisition and conversion frameworks across the full funnel. Serving as the essential connector between marketing, sales, digital teams, and external partners, you will ensure seamless alignment from campaign strategy all the way through to revenue generation.
- Demand generation strategy and execution
- The full paid mix across Google, Meta, LinkedIn, programmatic and affiliates, run as one funnel rather than as channel silos
- Quarterly media planning, in-flight reallocation and incrementality testing measured against pipeline, not vanity metrics
- The creative and messaging brief into agencies, with sharp feedback loops between performance data and campaign iteration
- Commercial accountability
- Budget ownership across channels, with forecasting, pacing and scenario modelling that holds up in front of Finance and the CMO
- The core funnel KPIs: CPL, CAC, MQL to SQL conversion, ROI and contribution to closed-won revenue
- A clear, defensible view on what we are spending, what it is returning and where the next pound should go
- Web, SEO and CRO
- Organic growth strategy in partnership with our SEO lead, focused on commercial intent and AI answer visibility, not just rankings
- A continuous CRO programme across landing pages, forms and key journeys, run with our CRO partner
- Close collaboration on the Culligan mywater portal roadmap, converting acquisition into self-serve adoption and lifetime value
- Measurement and tracking
- Robust tracking across GTM, GA4, ad platforms and our wider data stack, with a working understanding of what attribution can and cannot tell us
- A practical testing and incrementality programme that informs investment decisions, not just dashboards
Requirements:
- Bring 5-8 years of dynamic experience in performance marketing, preferably in B2B or lead generation settings
- Demonstrate your mastery across PPC, Paid Social, SEO, Affiliates, and CRO, driving impactful campaigns that stand out
- Showcase your strong background in managing and optimising multi-channel budgets
- Possess hands-on expertise with analytics, tracking, and attribution tools to measure success and inform strategy
- Prove your ability to deliver tangible commercial results, including pipeline growth, revenue increases, and impressive ROI
- Excel at collaborating with agencies and cross-functional teams to align goals and achieve outstanding outcomes
Benefits:
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension - Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
Performance Marketing Manager in London employer: Culligan UK
Join a forward-thinking company that values innovation and collaboration, where as a Performance Marketing Manager, you will thrive in a dynamic work culture that prioritises employee growth and development. With a comprehensive benefits package including generous holiday allowances, training opportunities, and a supportive environment, you'll be empowered to make a significant impact on our B2B marketing strategies while enjoying the perks of working in a vibrant location. Here, your contributions will directly influence our success, making it an exciting place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss how you've driven lead generation and maximised ROI in previous roles—this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience in PPC, Paid Social, SEO, and other relevant areas. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can drive lead generation for us. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your past roles, focus on measurable results. Share specific examples of how you've driven pipeline growth and maximised ROI. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Culligan UK
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your understanding of key metrics like CPL, CAC, and ROI. Brush up on your past campaigns and be ready to discuss specific numbers that showcase your success in driving lead growth and managing budgets.
✨Showcase Your Multi-Channel Mastery
Prepare to talk about your experience across various channels such as PPC, Paid Social, SEO, and Affiliates. Have examples ready that highlight how you've integrated these channels into a cohesive strategy, and be prepared to discuss the results you achieved.
✨Be Hands-On with Tools
Familiarise yourself with analytics and tracking tools like GTM and GA4. Be ready to explain how you've used these tools to measure success and inform your marketing strategies. Showing that you're hands-on will resonate well with the interviewers.
✨Collaboration is Key
This role requires close collaboration with internal teams and agency partners. Prepare examples of how you've successfully worked with cross-functional teams in the past, focusing on how you aligned goals and achieved outstanding outcomes together.
