At a Glance
- Tasks: Lead our conversion rate optimisation strategy and drive measurable growth.
- Company: Join a dynamic global digital team focused on innovation.
- Benefits: Enjoy 25 days holiday, pension scheme, and ongoing training opportunities.
- Other info: Fast-paced environment valuing curiosity and collaboration.
- Why this job: Make a real impact by optimising user journeys and enhancing customer experiences.
- Qualifications: 5-8 years in CRO with strong analytical and strategic skills.
The predicted salary is between 50000 - 65000 € per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers.
As part of our growing global Digital team, you'll help shape best-in‑class personalisation journeys that drive conversion. You'll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing.
Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives. They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from 'go live'. This is a fast‑paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who You Are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must‑Have Experience
- 5-8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi‑disciplinary stakeholders to deliver commercial benefits
- Hands‑on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross‑functional stakeholders
Core Competencies
- Strategic & Commercially Minded - connects marketing activity to revenue and business growth
- Performance‑Driven - relentless focus on ROI, efficiency, and outcomes
- Hands‑On & Accountable - takes ownership from strategy through to execution
- Data‑Led Decision Maker - uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset - understands attribution, incrementality, and forecasting
- AI & Automation Aware - leverages tools and automation to scale performance
- Collaborative & Influential - builds strong relationships across teams
- Agile & Outcome‑Oriented - adapts quickly and focuses on impact
- Responsible & Ethical - applies high standards in privacy, compliance, and brand protection
Requirements
- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets)
- Types of testing (A/B, multivariate, server‑side vs client‑side)
- Governance (QA processes, avoiding test pollution, documentation)
- Personalisation at scale, delivering curated and customised user journeys across B2C and B2B
- Work hand‑in‑glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains
- Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact
- Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences
- Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact
- Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities
- Funnel analysis, ensuring all areas of customer journey is optimised in data‑driven fashion
Benefits
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension - Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
CRO Manager in Leeds employer: Culligan UK
As a CRO Manager at our dynamic global Digital team, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with ample opportunities for professional growth, alongside competitive benefits such as 25 days of holiday, a pension scheme, and ongoing training. Join us to make a meaningful impact on our conversion optimisation journey while enjoying the unique advantages of working in a collaborative and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Leeds
✨Tip Number 1
Get to know the company inside out! Research their current CRO strategies and think about how you can add value. This will help you stand out in interviews and show that you're genuinely interested in helping them achieve their growth targets.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interviews by practising common CRO-related questions. Think about your past experiences and how they relate to the role. Be ready to discuss specific tools you've used, like GA4 and VWO, and how you've driven measurable outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our ambitious goals.
We think you need these skills to ace CRO Manager in Leeds
Some tips for your application 🫡
Show Us Your Data Skills:Make sure to highlight your experience with data analysis and tools like GA4 and VWO. We want to see how you've used data to drive conversion improvements in your previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match our CRO Manager role. We love seeing how you connect your past work to what we do at StudySmarter.
Be Clear About Your Achievements:When detailing your experience, focus on measurable outcomes. Share specific examples of how your efforts led to increased conversion rates or improved user journeys. We’re all about results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Culligan UK
✨Know Your Data Inside Out
As a CRO Manager, you'll need to live and breathe data. Before the interview, brush up on your knowledge of GA4 and VWO. Be ready to discuss how you've used these tools to drive conversion improvements in past roles. Show them you can translate complex data into actionable insights!
✨Showcase Your Strategic Thinking
Prepare examples that highlight your strategic mindset. Think about times when you've connected marketing activities to revenue growth or improved ROI through data-led decisions. This will demonstrate your ability to think critically and strategically, which is crucial for this role.
✨Collaboration is Key
This role involves working closely with various teams, so be prepared to discuss your experience collaborating with marketing teams and developers. Share specific examples of how you've managed cross-functional projects and ensured everyone is aligned towards common goals.
✨Be Ready to Discuss Experimentation
Familiarise yourself with different types of testing methodologies like A/B and multivariate testing. Be prepared to talk about your experience in creating hypotheses, managing experimentation frameworks, and how you've validated improvements through testing. This will show your hands-on knowledge and commitment to continuous optimisation.
