At a Glance
- Tasks: Lead SEO strategy to boost organic traffic and revenue for Culligan.
- Company: Join a forward-thinking company focused on innovation and growth.
- Benefits: Enjoy 23 days holiday, pension scheme, and employee discounts.
- Other info: Dynamic role with opportunities for ongoing training and development.
- Why this job: Make a real impact in the evolving world of SEO and AI.
- Qualifications: 5+ years in SEO with proven results and technical expertise.
The predicted salary is between 49500 - 60500 £ per year.
We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.
You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.
Requirements
- 5+ years in SEO, with clear ownership of strategy and measurable commercial results
- Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
- Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
- Experience building authority through digital PR, original data or editorial partnerships
- Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
- Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
- Experience managing agencies, freelancers and cross-functional stakeholders
- Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
Benefits
- 23 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
SEO & GEO Manager in Wolverhampton employer: Culligan UK limited
Culligan UK Limited is an exceptional employer, offering a dynamic work environment in Wolverhampton where you can lead a dedicated team in delivering top-notch water solutions. With a strong emphasis on employee growth through ongoing learning opportunities, competitive benefits including holiday and pension, and a culture that values leadership and customer service excellence, Culligan provides a rewarding career path for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & GEO Manager in Wolverhampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Culligan UK limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Culligan UK limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Culligan UK limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Culligan UK limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO & GEO Manager in Wolverhampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Culligan UK limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Culligan UK limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Culligan UK limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Culligan UK limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Culligan UK limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Culligan UK limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
