Sales Enablement Manager — Onboarding, Playbooks & Growth

Sales Enablement Manager — Onboarding, Playbooks & Growth

Full-Time 63000 - 77000 £ / year (est.) No working from home possible
Culligan UK limited

At a Glance

  • Tasks: Lead sales enablement initiatives, design onboarding programmes, and create impactful sales content.
  • Company: Join a leading age-inclusive jobs board focused on empowering sales teams.
  • Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training opportunities.
  • Other info: Be part of a supportive culture that values continuous learning and development.
  • Why this job: Make a real difference in sales productivity and drive success across a dynamic organisation.
  • Qualifications: 5+ years in sales enablement with proven experience in onboarding and content creation.

The predicted salary is between 63000 - 77000 £ per year.

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

The Sales Enablement Manager is a strategic role responsible for building and leading our sales enablement function across the UK sales organisation.

This role will design and deliver comprehensive onboarding programs, develop sales playbooks and methodologies, create compelling sales content, and drive continuous skill development that measurably improves sales productivity, win rates, and time-to-productivity for new hires.

The role requires someone who can design methodologies, create content, facilitate learning, measure impact, and drive adoption of best practices across a complex, multi-brand sales organisation.

The Sales Enablement Manager will be responsible for leading the Incentive Plan and Commission process.

Reporting to senior leaders of the Commercial Org on estimated payouts, targeting and ad hoc incentive/bonus structures, this position will hold a key position in pushing forward holistic Commercial performance.

What You’ll Be Doing Design and deliver onboarding programmes (30/60/90 days) for new sales hires across multiple roles.

Build certification and mentorship programmes to accelerate productivity and create a high-performance culture.

Partner with Sales Operations to support CRM and sales tool training.

Track and improve onboarding success metrics, including time-to-first-deal and quota attainment.

Develop and implement sales methodologies and frameworks (e. g.

MEDDIC) aligned to business objectives.

Create sales playbooks, qualification processes, account planning tools, and opportunity management frameworks.

Capture and scale best practices from top-performing sales teams.

Create and maintain sales enablement content including battle cards, value propositions, demo scripts, and training materials.

Deliver ongoing training programmes focused on sales skills, product knowledge, and leadership development.

Develop engaging learning resources and post-training reinforcement initiatives.

Own and optimise enablement platforms and learning systems.

Build reporting and analytics to measure training effectiveness, content engagement, and certification progress.

Use technology, AI, and automation to improve and scale enablement activities.

Requirements 5+ years experience in sales enablement, revenue operations, or related experience in similar roles 3+ years building enablement programs: from scratch or significantly transforming existing programmes 3+ years experience with sales compensation administration: incentive programme management and oversight Proven track record designing and delivering onboarding programmes that measurably reduce ramp time Experience creating sales playbooks, methodologies, and content in complex sales environments Experience supporting sales teams of 30+ people across multiple segments or geographies Track record of measurable impact on sales productivity, win rates, or revenue growth Understanding of commission structures, incentive design, and compensation principles Knowledge of sales methodologies [MEDDIC, SPICED, Challenger, Sandler, SPIN, etc.] Expertise in content creation and proficient in Learning Management Systems [LMS] and enablement platforms Benefits 25 days holiday plus bank holidays Holiday purchase scheme available Pension - Salary exchange Scheme Life Assurance My Culligan benefits -Discount platform Culligan Product discounts Employee Assistance programme Ongoing Training and Development Enhanced maternity, paternity, and grandparent leave #J-18808-Ljbffr

Sales Enablement Manager — Onboarding, Playbooks & Growth employer: Culligan UK limited

Culligan UK Limited is an exceptional employer, offering a dynamic work environment in Wolverhampton where you can lead a dedicated team in delivering top-notch water solutions. With a strong emphasis on employee growth through ongoing learning opportunities, competitive benefits including holiday and pension, and a culture that values leadership and customer service excellence, Culligan provides a rewarding career path for those looking to make a meaningful impact.

Culligan UK limited

Contact Details:

Culligan UK limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Enablement Manager — Onboarding, Playbooks & Growth

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Enablement Manager — Onboarding, Playbooks & Growth at Culligan UK limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Culligan UK limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Manager — Onboarding, Playbooks & Growth. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Enablement Manager — Onboarding, Playbooks & Growth

Sales Enablement
Onboarding Program Design
Sales Methodologies (e.g. MEDDIC, SPICED, Challenger, Sandler, SPIN)
Content Creation
Learning Management Systems (LMS)
Sales Compensation Administration
Training Programme Development

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Culligan UK limited:When writing your cover letter, make sure to tailor your message specifically for Culligan UK limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Culligan UK limited

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Culligan UK limited that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Culligan UK limited that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Culligan UK limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.