At a Glance
- Tasks: Lead our conversion rate optimisation strategy and drive measurable growth through data-driven insights.
- Company: Join a dynamic global digital team focused on innovation and customer engagement.
- Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training opportunities.
- Other info: Fast-paced environment valuing curiosity, initiative, and collaboration.
- Why this job: Make a real impact by optimising user journeys and enhancing customer experiences.
- Qualifications: 5-8 years in CRO, strong analytical skills, and experience with GA4 and VWO.
The predicted salary is between 50000 - 65000 € per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers.
As part of our growing global Digital team, you’ll help shape best-in-class personalisation journeys that drive conversion. You’ll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing.
Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives. They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from “go live”. This is a fast-paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who you are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must-Have Experience
- 5–8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi-disciplinary stakeholders to deliver commercial benefits
- Hands-on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross-functional stakeholders
Core Competencies
- Strategic & Commercially Minded – connects marketing activity to revenue and business growth
- Performance-Driven – relentless focus on ROI, efficiency, and outcomes
- Hands-On & Accountable – takes ownership from strategy through to execution
- Data-Led Decision Maker – uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset – understands attribution, incrementality, and forecasting
- AI & Automation Aware – leverages tools and automation to scale performance
- Collaborative & Influential – builds strong relationships across teams
- Agile & Outcome-Oriented – adapts quickly and focuses on impact
- Responsible & Ethical – applies high standards in privacy, compliance, and brand protection
Requirements
- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate.
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets)
- Types of testing (A/B, multivariate, server-side vs client-side)
- Governance (QA processes, avoiding test pollution, documentation)
- Personalisation at scale, delivering curated and customised user journeys across B2C and B2B
- Work hand-in-glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains.
- Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact.
- Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences.
- Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact.
- Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities.
- Funnel analysis, ensuring all areas of customer journey is optimised in data-driven fashion.
Benefits
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
CRO Manager in Manchester employer: Culligan UK limited
As a CRO Manager at our dynamic and innovative company, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with ample opportunities for professional growth, including ongoing training and development, while our comprehensive benefits package ensures a healthy work-life balance. Join us to be part of a global digital team dedicated to driving conversion through data-led insights and collaborative efforts across multiple domains.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that CRO Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRO projects and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like GA4 and VWO. Be ready to discuss how you've used data to drive conversion improvements in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRO Manager in Manchester
Some tips for your application 🫡
Show Your Passion for CRO:When writing your application, let your enthusiasm for conversion rate optimisation shine through. We want to see how you live and breathe data, so share examples of how you've used insights to drive results in previous roles.
Tailor Your Experience:Make sure to highlight your relevant experience in CRO and experimentation. We’re looking for someone with a solid track record, so don’t be shy about showcasing your achievements and the tools you’ve mastered, like GA4 and VWO.
Be Data-Driven:Since we value data-led decision making, include specific metrics or outcomes from your past projects. This will help us understand how you translate insights into commercial recommendations and measurable results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing global Digital team!
How to prepare for a job interview at Culligan UK limited
✨Know Your Data Inside Out
As a CRO Manager, you'll need to demonstrate your deep understanding of user behaviour and digital performance metrics. Brush up on your knowledge of GA4 and VWO, and be ready to discuss how you've used data to drive conversion improvements in past roles.
✨Showcase Your Strategic Thinking
Prepare to talk about your strategic approach to CRO. Think of specific examples where your insights led to measurable outcomes. Highlight how you connect marketing activities to revenue growth and how you've prioritised initiatives based on funnel analysis.
✨Collaboration is Key
This role involves working closely with various teams, so be ready to share experiences where you've successfully collaborated with marketing teams and developers. Discuss how you’ve managed cross-functional stakeholders to deliver impactful campaigns and landing pages.
✨Be Ready for Testing Talk
Familiarise yourself with different types of testing methodologies like A/B and multivariate testing. Be prepared to explain your process for hypothesis creation and how you manage the experimentation framework to ensure effective results.
