At a Glance
- Tasks: Lead our conversion rate optimisation journey and drive impactful user experiences.
- Company: Join a dynamic global digital team focused on growth and innovation.
- Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training.
- Other info: Fast-paced environment valuing curiosity, initiative, and collaboration.
- Why this job: Make a real impact by optimising customer journeys and driving measurable results.
- Qualifications: 5-8 years in CRO, strong analytical skills, and experience with GA4 and VWO.
The predicted salary is between 50000 - 65000 € per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers.
As part of our growing global Digital team, you’ll help shape best‑in‑class personalisation journeys that drive conversion. You’ll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing.
Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives. They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from “go live”. This is a fast‑paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who you are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development.
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must‑Have Experience
- 5–8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi‑disciplinary stakeholders to deliver commercial benefits
- Hands‑on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross‑functional stakeholders
Core Competencies
- Strategic & Commercially Minded – connects marketing activity to revenue and business growth
- Performance-Driven – relentless focus on ROI, efficiency, and outcomes
- Hands‑On & Accountable – takes ownership from strategy through to execution
- Data‑Led Decision Maker – uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset – understands attribution, incrementality, and forecasting
- AI & Automation Aware – leverages tools and automation to scale performance
- Collaborative & Influential – builds strong relationships across teams
- Agile & Outcome-Oriented – adapts quickly and focuses on impact
- Responsible & Ethical – applies high standards in privacy, compliance, and brand protection
Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate. Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets). Types of testing (A/B, multivariate, server‑side vs client‑side). Governance (QA processes, avoiding test pollution, documentation). Personalisation at scale, delivering curated and customised user journeys across B2C and B2B.
Work hand‑in‑glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains. Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact.
Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences. Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact.
Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities. Funnel analysis, ensuring all areas of customer journey is optimised in data‑driven fashion.
25 days holiday plus bank holidays. Holiday purchase scheme available. Pension – Salary exchange Scheme. Life Assurance. My Culligan benefits - Discount platform. Culligan Product discounts. Employee Assistance programme. Ongoing Training and Development. Enhanced maternity, paternity, and grandparent leave.
CRO Manager in Coventry employer: Culligan UK limited
As a CRO Manager at our dynamic global Digital team, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with a strong focus on employee growth through ongoing training and development, alongside competitive benefits such as 25 days holiday, a pension scheme, and product discounts. Join us to make a meaningful impact on our conversion optimisation journey while collaborating with diverse teams to drive commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Coventry
✨Tip Number 1
Get your networking game on! Connect with professionals in the CRO space on LinkedIn or at industry events. We can’t underestimate the power of a good chat; sometimes, it’s all about who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRO projects and results. We want to see how you’ve driven conversion rates up and what tools you’ve used. This is your chance to shine and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s current CRO strategies and think of ways you could improve them. We love candidates who come in with fresh ideas and a solid understanding of our goals. Be ready to discuss your analytical thinking and data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are eager to dive into the world of conversion optimisation with us.
We think you need these skills to ace CRO Manager in Coventry
Some tips for your application 🫡
Show Us Your Data Skills:Make sure to highlight your experience with data analysis and tools like GA4 and VWO. We want to see how you’ve used data to drive conversion improvements in your previous roles.
Be Specific About Your Experience:When detailing your past roles, focus on specific projects where you’ve optimised conversion rates. Share measurable outcomes and the strategies you employed to achieve them.
Demonstrate Your Collaborative Spirit:We love teamwork! Mention instances where you’ve worked closely with marketing teams or developers. Show us how you’ve contributed to successful campaigns through collaboration.
Tailor Your Application:Don’t just send a generic CV. Tailor your application to reflect the skills and experiences that align with our CRO Manager role. We appreciate when candidates take the time to connect their background with our needs.
How to prepare for a job interview at Culligan UK limited
✨Know Your Data Inside Out
As a CRO Manager, you'll need to demonstrate your deep understanding of data and analytics. Brush up on your knowledge of GA4 and VWO, and be ready to discuss how you've used these tools to drive conversion improvements in past roles.
✨Showcase Your Strategic Thinking
Prepare to talk about your strategic approach to conversion rate optimisation. Think of specific examples where your insights led to measurable outcomes. Highlight how you connect marketing activities to revenue growth and how you've collaborated with cross-functional teams.
✨Be Ready for Testing Scenarios
Expect questions around A/B testing and experimentation frameworks. Be prepared to explain your process for hypothesis creation and how you manage testing backlogs. Share any experiences where your testing led to significant conversion uplifts.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams, so be ready to discuss how you've built strong relationships in previous positions. Share examples of how you've collaborated with marketing and development teams to deliver successful campaigns and landing pages.
