At a Glance
- Tasks: Lead our conversion rate optimisation journey and drive measurable growth through data-driven insights.
- Company: Join a dynamic global digital team focused on innovation and customer engagement.
- Benefits: Enjoy 25 days holiday, pension scheme, discounts, and ongoing training opportunities.
- Other info: Fast-paced environment valuing curiosity, initiative, and collaboration.
- Why this job: Make a real impact by optimising user journeys and enhancing customer experiences.
- Qualifications: 5-8 years in CRO, strong analytical skills, and experience with GA4 and VWO.
The predicted salary is between 50000 - 65000 € per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers.
As part of our growing global Digital team, you’ll help shape best‑in‑class personalisation journeys that drive conversion. You’ll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing.
Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives. They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from “go live”. This is a fast‑paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who you are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development.
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must‑Have Experience
- 5–8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi‑disciplinary stakeholders to deliver commercial benefits
- Hands‑on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross‑functional stakeholders
Core Competencies
- Strategic & Commercially Minded – connects marketing activity to revenue and business growth
- Performance-Driven – relentless focus on ROI, efficiency, and outcomes
- Hands‑On & Accountable – takes ownership from strategy through to execution
- Data‑Led Decision Maker – uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset – understands attribution, incrementality, and forecasting
- AI & Automation Aware – leverages tools and automation to scale performance
- Collaborative & Influential – builds strong relationships across teams
- Agile & Outcome-Oriented – adapts quickly and focuses on impact
- Responsible & Ethical – applies high standards in privacy, compliance, and brand protection
Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate. Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets). Types of testing (A/B, multivariate, server‑side vs client‑side). Governance (QA processes, avoiding test pollution, documentation). Personalisation at scale, delivering curated and customised user journeys across B2C and B2B.
Work hand‑in‑glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains. Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact.
Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences. Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact.
Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities. Funnel analysis, ensuring all areas of customer journey is optimised in data‑driven fashion.
25 days holiday plus bank holidays. Holiday purchase scheme available. Pension – Salary exchange Scheme. Life Assurance. My Culligan benefits - Discount platform. Culligan Product discounts. Employee Assistance programme. Ongoing Training and Development. Enhanced maternity, paternity, and grandparent leave.
CRO Manager in Birmingham employer: Culligan UK limited
As a CRO Manager at our dynamic global Digital team, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with a strong focus on employee growth through ongoing training and development, alongside competitive benefits such as 25 days holiday, a pension scheme, and product discounts. Join us to make a meaningful impact on our conversion optimisation journey while collaborating with diverse teams to drive commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Birmingham
✨Tip Number 1
Get your networking game on! Connect with professionals in the CRO space on LinkedIn or at industry events. We can’t underestimate the power of a good chat; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRO projects and results. We love seeing real-life examples of how you've driven conversion rates up – it’s a great way to stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you’ve used tools like GA4 and VWO in your previous roles. We want to hear about your thought process and how you translate insights into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are eager to dive into the world of CRO with us.
We think you need these skills to ace CRO Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for CRO:When writing your application, let your enthusiasm for conversion rate optimisation shine through. We want to see how you live and breathe data, so share examples of how you've used insights to drive results in previous roles.
Tailor Your Experience:Make sure to highlight your relevant experience in CRO and experimentation. We’re looking for someone with a solid track record, so don’t be shy about showcasing your successes and the tools you’ve mastered, like GA4 and VWO.
Be Data-Driven:Since we value analytical thinking, include specific metrics or outcomes from your past projects. Show us how your decisions were backed by data and how you translated insights into actionable recommendations.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing global Digital team!
How to prepare for a job interview at Culligan UK limited
✨Know Your Data Inside Out
As a CRO Manager, you'll need to live and breathe data. Make sure you come prepared with examples of how you've used analytics tools like GA4 and VWO in your previous roles. Be ready to discuss specific metrics you've improved and the impact they had on conversion rates.
✨Showcase Your Strategic Thinking
Demonstrate your ability to connect marketing activities to revenue growth. Prepare to discuss how you've developed and executed CRO strategies in the past, including any frameworks or methodologies you've used to prioritise testing and measure success.
✨Collaboration is Key
This role involves working closely with various teams, so be ready to share examples of how you've collaborated with marketing, development, and other stakeholders. Highlight any successful campaigns where your input made a significant difference to the outcome.
✨Be Ready for Hypothesis Testing
Since experimentation is at the heart of CRO, prepare to talk about your experience with different types of testing, such as A/B and multivariate tests. Bring examples of hypotheses you've created, how you managed the testing process, and what insights you gained from the results.
