At a Glance
- Tasks: Lead our conversion rate optimisation strategy and drive measurable growth through data-driven insights.
- Company: Join a dynamic global digital team focused on innovation and customer engagement.
- Benefits: Enjoy 25 days holiday, pension scheme, product discounts, and ongoing training opportunities.
- Other info: Fast-paced environment valuing curiosity, initiative, and collaboration across teams.
- Why this job: Make a real impact by optimising user journeys and enhancing customer experiences.
- Qualifications: 5-8 years in CRO, strong analytical skills, and experience with GA4 and VWO.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a commercially driven CRO Manager to own our conversion rate optimisation journey. Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers. As part of our growing global Digital team, you'll help shape best-in‑class personalisation journeys that drive conversion.
You'll support our Performance Marketing Manager and eCommerce Manager in embedding CRO principles across our multiple domains ensuring that every decision is backed by insight, and every improvement is validated through testing. Our CRO manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives.
They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from 'go live'. This is a fast‑paced environment where curiosity, initiative and a willingness to get stuck in are valued.
Who You Are
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
- Experience working with marketing teams and developers to support campaigns through website and landing page development
- Solid experience in CRO / experimentation roles
- Strong knowledge of tools like VWO
- Advanced experience with GA4 (essential) and ideally Piwik Pro
- Strong analytical thinking - confident with data, testing logic and statistical significance
- Ability to translate insight into commercial recommendations
- Basic understanding of HTML / CSS / JavaScript
Must‑Have Experience
- 5-8 years of experience in CRO of optimising journeys
- Proven expertise across tools like GA4 and VWO
- Experience collaborating on campaigns with multi‑disciplinary stakeholders to deliver commercial benefits
- Hands‑on knowledge of analytics, tracking, and attribution tools
- Track record of delivering measurable commercial outcomes
- Experience managing agencies and cross‑functional stakeholders
Core Competencies
- Strategic & Commercially Minded - connects marketing activity to revenue and business growth
- Performance‑Driven - relentless focus on ROI, efficiency, and outcomes
- Hands‑On & Accountable - takes ownership from strategy through to execution
- Data‑Led Decision Maker - uses insight, testing, and analytics to guide actions
- Advanced Measurement Mindset - understands attribution, incrementality, and forecasting
- AI & Automation Aware - leverages tools and automation to scale performance
- Collaborative & Influential - builds strong relationships across teams
- Agile & Outcome‑Oriented - adapts quickly and focuses on impact
- Responsible & Ethical - applies high standards in privacy, compliance, and brand protection
Requirements
- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets)
- Types of testing (A/B, multivariate, server‑side vs client‑side)
- Governance (QA processes, avoiding test pollution, documentation)
- Personalisation at scale, delivering curated and customised user journeys across B2C and B2B
- Work hand‑in‑glove with our eCommerce and Performance Marketing Managers to drive improved paid media and website performance across our numerous domains
- Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact
- Immerse yourself in the strategic thinking and decision making of our paid team and agencies, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences
- Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact
- Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities
- Funnel analysis, ensuring all areas of customer journey is optimised in data‑driven fashion
Benefits
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension - Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
CRO Manager in Coventry employer: Culligan International
As a CRO Manager at our dynamic global Digital team, you'll thrive in a fast-paced environment that values curiosity and initiative. We offer a supportive work culture with ample opportunities for professional growth, alongside competitive benefits such as 25 days of holiday, a pension scheme, and ongoing training. Join us to make a meaningful impact on our conversion optimisation journey while enjoying the unique advantages of working in a collaborative and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Culligan International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Culligan International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Culligan International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Culligan International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Culligan International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Culligan International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Culligan International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Culligan International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Culligan International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Culligan International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
