At a Glance
- Tasks: Lead offline marketing strategies and analyse performance to drive customer growth.
- Company: Join a dynamic marketing team in a fast-paced environment.
- Benefits: Enjoy 25 days holiday, flexible leave, discounts, and wellbeing programs.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact with data-driven insights and innovative marketing strategies.
- Qualifications: Experience in offline marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Join our dynamic Marketing team as an experienced Performance and Insight Manager, where you'll play a pivotal dual role. You'll spearhead customer growth through data-driven offline marketing initiatives while delivering the insights, measurements, and reporting that enhance our overall marketing effectiveness. This exciting new position blends analytical prowess with direct channel management across offline acquisition, allowing for thorough planning, accurate targeting, and ongoing performance enhancement.
Offline Acquisition Strategy and Delivery
- Design and oversee a robust offline acquisition strategy that spans across various channels such as direct mail, print, inserts, door drops, partnerships, radio, and OOH.
- Craft annual and quarterly channel plans that align with customer growth objectives and budget targets.
- Take the lead in briefing, creative development, production, and execution of campaigns, ensuring all assets adhere to brand and compliance standards.
- Foster and manage relationships with agencies and suppliers to guarantee cost-effective delivery and high-quality output.
Performance Measurement & Marketing Reporting
- Own reporting of all offline and wider marketing performance, including response rates, CPA, ROI and attribution.
- Build weekly, monthly and quarterly dashboards and circulate insight-led commentary to stakeholders.
- Ensure all reporting is accurate, timely and aligned with agreed KPIs and measurement frameworks.
- Provide post-campaign analysis with clear recommendations to improve future delivery.
Customer Insight & Data-Driven Targeting
- Analyse customer behaviour, segmentation, audience performance and purchasing patterns to inform targeting and channel planning.
- Partner with Data & Insight teams to select the right audiences and segments for campaigns, ensuring efficient use of data.
- Analyse customer journeys and funnels to uncover the key factors influencing acquisition, both positively and negatively.
- Translate these insights into compelling, actionable narratives that resonate with our marketing and commercial teams.
Test-and-Learn, Optimisation & Marketing Effectiveness
- Lead structured test-and-learn programmes across offline channels (creative, formats, offers, targeting, frequency).
- Analyse uplift, attribution, and incremental impact to accurately measure the contribution of each channel.
- Refine the channel mix, allocate spending wisely, and innovate creative strategies to enhance ROI.
- Support the development of marketing measurement methodologies, including attribution models and response forecasting.
Cross functional Collaboration & Stakeholder Influence
- Work closely with Brand, Digital Acquisition, CRM, and the Sales team to ensure integrated marketing execution.
- Partner with Finance on budgeting, forecasting and performance reconciliation.
- Present insights, recommendations and performance updates to senior stakeholders in a clear, compelling way.
- Champion data literacy and evidence-based decision-making across the marketing function.
Requirements
- Demonstrated expertise in offline marketing, campaign management, and/or direct response strategies.
- Exceptional analytical abilities and insight generation, along with a solid background in performance reporting.
- Thorough knowledge of attribution, ROI assessment, and marketing effectiveness.
- Skilled in utilising analytics and reporting tools like Power BI, Google Analytics, Excel, and more.
- Proven experience in managing agencies and supplier relationships.
- Self-motivated and adept at driving projects from inception to completion.
- Background in dynamic, entrepreneurial settings.
- Outstanding communication skills.
Benefits
- 25 Days Holiday + Bank Holidays.
- Flexible Holiday Scheme (buy or sell up to 5 days of your annual leave).
- Substantial employee discount on water softeners plus 30% discount for friends and family.
- Perks at Work retail/leisure/travel discounts and more.
- Cycle to work program.
- Wellbeing programs - Your wellbeing is important to us.
- Free eye test plus contribution towards prescription glasses.
- Enhanced maternity & paternity leave.
- Free fruits daily and free coffee on Fridays.
- Social events: Summer Family BBQ and Annual Awards + activities and fundraisers throughout the year.
- Paid volunteering day.
- Relaxed Dress Code.
- Access to ongoing learning and development through our online learning platforms.
Performance & Insight Manager in Woking employer: Culligan Harvey
Join a forward-thinking company that values innovation and employee well-being, where as a Performance & Insight Manager, you will thrive in a collaborative environment that encourages professional growth. With generous benefits such as flexible holiday schemes, substantial discounts, and a focus on work-life balance, you'll be part of a dynamic team dedicated to driving customer growth through insightful marketing strategies. Our commitment to ongoing learning and a relaxed dress code fosters a culture of creativity and inclusivity, making this an exceptional place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Performance & Insight Manager in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your analytical skills can drive customer growth and improve performance. Show them you’re not just another candidate, but someone who can make a real impact!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience in offline marketing and performance reporting. Make it engaging and relevant to the role of Performance & Insight Manager – this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance & Insight Manager in Woking
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in offline marketing and performance reporting. We want to see how your skills align with the role of Performance & Insight Manager, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills:Since this role is all about data-driven insights, be sure to include examples of how you've used analytics tools like Power BI or Google Analytics in your previous roles. We love seeing candidates who can turn numbers into actionable strategies!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your key achievements stand out. We appreciate clarity and want to quickly grasp your qualifications!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Culligan Harvey
✨Know Your Numbers
As a Performance & Insight Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROI, and response rates. Be ready to discuss how you've used these metrics in past roles to drive customer growth and improve campaign performance.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in designing offline acquisition strategies. Think of specific campaigns you've led, the channels you used, and how you measured their success. Highlight your ability to align these strategies with customer growth objectives and budget targets.
✨Bring Data to Life
You’ll need to translate complex data into actionable insights. Practice explaining how you've analysed customer behaviour and segmentation in a way that resonates with non-technical stakeholders. Use examples where your insights led to significant marketing improvements.
✨Collaboration is Key
This role requires cross-functional collaboration, so be prepared to discuss how you've worked with different teams in the past. Share examples of how you’ve partnered with finance, brand, or digital teams to ensure integrated marketing execution and effective performance reporting.
