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- Tasks: Lead and evolve marketing strategies to enhance brand presence and drive engagement.
- Company: Dynamic company focused on innovative marketing and communications.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of our brand and make a real impact in the industry.
- Qualifications: Proven experience in marketing strategy and team leadership.
- Other info: Join a collaborative environment with exciting career advancement opportunities.
The predicted salary is between 43200 - 72000 £ per year.
We have an exciting new role, Group Marketing & Communications Director. This role will lead and evolve our marketing and external communications function across the group, responsible for the strategic direction and execution of the group's marketing and external communications needs. This role is pivotal in shaping our brand(s), driving market engagement and demand generation, whilst also enhancing our market presence within the sector.
What you'll be doing:
- Developing and implementing a Group Marketing & External Communications strategy aligned with business growth objectives.
- Partnering closely with Business Unit CEOs and the Group Management Team to embed marketing as a core business function.
- Providing strategic counsel on market positioning, customer engagement, and brand development.
- Developing an annual marketing roadmap that outlines key campaigns, initiatives, and milestones.
- Ensuring the plan supports both central and business unit-level objectives.
- Setting and managing the annual budget, ensuring efficient allocation of resources across digital, brand, content, and external communications.
- Monitoring spend and ROI to support continuous improvement.
- Leading the evolution of the company's brand identity, ensuring consistency, relevance, and differentiation across all touchpoints.
- Driving digital transformation across marketing platforms including website, SEO/SEM, social media, and automation tools increasing visibility and engagement.
- Owning the tone, quality, and consistency of all external communications.
- Overseeing the creation of thought leadership, case studies, and digital content that reflects the company's strategic narrative.
- Building and leading a lean central marketing team and establishing a marketing & communications community across business units.
- Providing hands-on leadership in developing high-impact campaigns and strategic content.
- Collaborating with internal teams and external partners to ensure timely and effective delivery.
- Establishing reporting and measurement of marketing performance to demonstrate impact on sales, lead generation, and brand visibility.
Group Marketing & Communications Director in Lutterworth employer: Culina
Contact Detail:
Culina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing & Communications Director in Lutterworth
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their marketing strategies and be ready to discuss how you can enhance their brand presence. We want you to show them you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You need to communicate your value clearly and confidently. We suggest rehearsing with friends or in front of a mirror to nail that first impression during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Group Marketing & Communications Director in Lutterworth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Group Marketing & Communications Director role. Highlight your experience in developing marketing strategies and leading teams, as this will show us you’re the right fit for our needs.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of campaigns you've led or strategies you've implemented that drove engagement and growth. Numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We value creativity and a unique voice, especially in marketing. Share your passion for brand development and external communications to help us get to know you better.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Culina
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategies and campaigns. Be prepared to discuss how you would evolve their marketing and communications function, aligning it with business growth objectives. This shows that you’re not just interested in the role but also invested in the company’s success.
✨Showcase Your Leadership Skills
As a Group Marketing & Communications Director, you'll need to lead a team effectively. Prepare examples of how you've built and led teams in the past, focusing on collaboration and driving results. Highlight your experience in developing high-impact campaigns and how you’ve managed resources efficiently.
✨Demonstrate Digital Savvy
With digital transformation being a key part of the role, be ready to discuss your experience with digital marketing platforms, SEO/SEM, and social media strategies. Share specific examples of how you've increased visibility and engagement through these channels, as this will resonate well with the interviewers.
✨Prepare for Strategic Conversations
Expect to engage in discussions about market positioning and brand development. Brush up on your knowledge of the industry and competitors, and come armed with insights on how you can enhance the company's market presence. This will demonstrate your strategic thinking and ability to provide valuable counsel.
