At a Glance
- Tasks: Lead marketing strategy and drive growth for a fast-growing SaaS company.
- Company: Cue, a dynamic SaaS company redefining customer service.
- Benefits: Choose your own equipment, unlimited leave, and flexible working hours.
- Other info: Join an ambitious team focused on meaningful growth and innovation.
- Why this job: Make a real impact in a rapidly expanding market with full ownership of marketing.
- Qualifications: Proven experience in B2B SaaS marketing and strong analytical skills.
The predicted salary is between 70000 - 90000 £ per year.
Cue is a fast-growing SaaS company redefining how businesses connect with their customers through modern, conversational customer service. We have built a strong foundation and seen real success in the South African market and now we are entering an exciting new phase of growth as we continue our growth and expansion into the UK. We are also continuing to evolve our platform with new products and features, creating a huge opportunity to shape how we go to market.
We are looking for a Head of Marketing who wants to take full ownership of the function, someone who is excited by the opportunity to define strategy, get into the detail, and drive real commercial impact. You will have the autonomy to shape how marketing works at Cue, from positioning and brand through to demand generation, pipeline, and growth.
You’ll be joining a team that is ambitious, moving quickly, and focused on building something meaningful with the opportunity to make a visible impact on the business as we scale into new markets. If you’re someone who enjoys operating both strategically and hands-on, and you want to play a key role in taking a SaaS business to its next stage of growth, this is that opportunity.
Experience:
- Proven experience driving pipeline growth and customer acquisition in a B2B SaaS or scale-up environment
- A track record of owning and delivering against demand generation targets (MQLs, pipeline, revenue contribution)
- Deep expertise in at least one core growth channel (e.g. paid media, SEO, or demand generation) with a strong understanding of how the full funnel connects
- Hands-on experience managing and optimising paid acquisition channels (Google Ads, LinkedIn, etc.) and/or scaling organic growth through SEO and content
- Strong analytical capability, with experience using data to drive decisions across CAC, CPL, conversion rates, and ROAS
- Experience owning and managing a marketing budget, with a focus on efficiency and return on investment
- Experience working closely with Sales teams (SDRs/AEs) to align on pipeline targets, lead quality, and conversion
- Experience leading and developing a marketing team or function, ideally in a high-growth environment
- Experience in product marketing within SaaS, including positioning, messaging, and go-to-market execution
- Exposure to international markets (UK preferred) and operating in competitive environments
Key Responsibilities:
As Head of Marketing, you will take full ownership of the marketing function, with a clear focus on driving pipeline and revenue growth. You will:
- Own and deliver against marketing pipeline and MQL targets, ensuring consistent, high-quality lead generation
- Define and execute Cue’s go-to-market strategy, aligning brand, product marketing, and demand generation
- Build, optimise, and scale paid acquisition channels (Google Ads, LinkedIn, etc.) to drive efficient customer growth
- Own and improve organic growth (SEO, content, website performance) to increase inbound demand and conversion
- Work closely with Sales to ensure strong alignment on ICP, lead quality, conversion rates, and pipeline performance
- Establish clear attribution and reporting frameworks, linking marketing activity to pipeline and revenue outcomes
- Continuously test and optimise the funnel through A/B testing, experimentation, and performance analysis
- Identify and scale new customer acquisition channels and growth opportunities
- Own and manage the marketing budget, ensuring effective allocation of spend across channels
- Lead and develop the marketing function, building a team and operating model that can scale with the business
- Oversee website and conversion optimisation, ensuring a high-performing and user-friendly digital experience
- Collaborate cross-functionally to strengthen positioning, messaging, and product marketing
- Regularly report on performance, providing clear insights and actionable recommendations to leadership
The perks:
- Choose your own equipment - Choose your laptop and other equipment with our starter kit budget.
- Remote work Unlimited leave - Take leave when you need with our unlimited leave policy.
- Flexi-time – Choose when to do your best work and collaborate with the team.
Head of Marketing employer: Cue
Cue is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the SaaS industry. With a focus on employee autonomy, unlimited leave, and flexible working hours, Cue empowers its team members to thrive both personally and professionally. As we expand into the UK market, employees will have unique opportunities for growth and development, making it an exciting time to join our ambitious team.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can drive pipeline growth and customer acquisition, just like Cue is looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand Cue’s products and how they fit into the competitive landscape. Be ready to discuss how you can contribute to their growth strategy and make a real impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Cue. Don’t miss out on this opportunity to shape the future of marketing with us!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in driving pipeline growth and customer acquisition, especially in a B2B SaaS environment. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can take ownership of the function at Cue. Don’t forget to mention specific strategies you've implemented that led to real commercial impact.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise marketing efforts. Whether it’s improving CAC or boosting conversion rates, we want to know how you’ve made an impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cue
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, CPL, and ROAS. Be ready to discuss how you've used data to drive decisions in previous roles, especially in B2B SaaS environments.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in defining go-to-market strategies. Think about specific examples where you aligned brand, product marketing, and demand generation. Highlight how your strategic thinking has led to pipeline growth and revenue impact.
✨Be Hands-On with Examples
Since the role requires both strategic and hands-on involvement, come prepared with examples of how you've managed and optimised paid acquisition channels or scaled organic growth. Discuss specific campaigns and their outcomes to illustrate your expertise.
✨Align with Sales
Collaboration with sales teams is crucial. Be ready to explain how you've worked closely with sales to ensure alignment on lead quality and conversion rates. Share any experiences where this collaboration led to improved pipeline performance.
