Store Manager

40 million people wear spectacles in the UK alone, but the optical industry hasn’t changed enough in three centuries. Products are tired, standards are mediocre, and the experience is dull. We’re going to change that, and build the world’s most customer‑centric spectacles company. We are proud to be a Living Wage Employer and a B Corp Certified. The most important characteristic for anyone joining us is an alignment to our core values.

You will be the type of person that always looks to improve things by finding a way that is simpler or simply better (Pioneer). You will be someone that takes pride in their work, always doing it properly even when you’re exhausted (Proud). And you will do all of this without ego, staying humble, accessible and empathetic (For All).

• Pioneer: Leads by example with courage and positivity, inspiring their team to think innovatively, take risks, and continuously grow both personally and professionally.
• Proud: Leads with dedication to excellence, inspiring and supporting their team to uphold high standards, pay attention to detail, and go the extra mile to achieve the best outcomes.
• For All: Humble and empathetic, they foster inclusivity, encourage teamwork through shared challenges, communicate openly, and celebrate individual and team strengths.

• Passionate about leading and developing a high performing team both through recruitment and performance management aligned with objective setting.
• Ensure the seamless running of the store by working closely with our HQ departments.
• Manage all dispensing activities and be responsible for your team’s optical learning and progression.
• Act as an ambassador for Cubitts, helping to educate and excite others about our mission.
• Clearly communicate daily focuses to the team underpinned by our brand values.
• Comfortably explain eye health, eyewear and prescription terminology to patients.
• Exceptional product knowledge, explaining features and benefits of lenses and Cubitts frames.
• Ensure the team provides impeccable lens and frame selection, delivering perfect fitting frames.
• Lead and train on Cubitts Bespoke services, supported by our marketing leading technology.
• Ensure company procedures are followed to protect inventory and assets.
• Oversee the timely execution of product launches and all displays in line with company direction.
• Plan events and develop outreach to build relationships with the local community in order to drive revenue and create brand awareness.

• You have 2+ years of store management experience within a strong customer focused brand.
• Your experience does not have to be within optical retail, however, a passion for Cubitts products, service and ethos is essential.
• A natural people leader with experience of delivering an exemplary customer experience through your team is essential.
• You’re looking to grow your career with an exciting, purpose‑led company where you can make a meaningful impact.
• You demonstrate initiative, positivity, and patience in your approach to leadership and day‑to‑day operations.
• A strong business leader with proven commercial acumen.
• A stickler for store standards and store presentation, creating the best environment for our customers and teams.
• A brand ambassador, who is naturally curious and keen to develop within our growing company.
• You’re an excellent communicator – confident in both written and verbal communication.
• You thrive in fast‑paced environments, enjoy taking on responsibility, and take genuine pride in your work.
• You’re highly organised, with great attention to detail and a strong appreciation for aesthetics and presentation.
• You’re aligned with our brand values — Pioneers, Proud, and For All — and are inspired to bring them to life in everything you do.

• Complimentary spectacles, eye examinations and generous discounts.
• Option to buy and sell holiday.
• Paid time away for the important moments in life.
• Annual season ticket loan.
• Cycle to work scheme.
• Life assurance.
• Subscription to Champion Health.
• Unlimited You Can Now Business Skills Training.

At Cubitts we are committed to fostering a diverse, inclusive, and welcoming community where employees, customers, and partners all feel respected, valued, and empowered to be their authentic selves. We celebrate diversity in all its forms and recognise that different perspectives, backgrounds, and experiences enrich our community. Inclusion is at the heart of our operations, we work actively to remove barriers, ensure equitable opportunities, and create a space where everyone belongs.

• Type: Permanent – 40 hours Monday‑Sunday.
• Salary: £40,341.
• Job grade: Store Manager Lvl 2.
• Working location: Cubitts Covent Garden, 41 Monmouth Street, London, WC2H 9DD.

Referrals increase your chances of interviewing at Cubitts by 2x.