Assistant Store Manager

40 million people wear spectacles in the UK alone, but the optical industry hasn’t changed enough in three centuries. Products are tired, standards are mediocre, and the experience is dull. We’re going to change that, and build the world’s most innovative and customer‑centric spectacles company. We are proud to be a Living Wage Employer and to be B Corp Certified.

As an Assistant Store Manager at Cubitts, you will play a key role in your store’s success by leading, motivating, and developing a high‑performing team. Working closely with the Store Manager, you will inspire your team to consistently deliver exceptional customer experiences while driving business performance through a clear focus on KPIs and operational excellence. You will lead by example and provide ongoing support to cultivate a positive, collaborative environment that empowers every team member to grow, thrive, and succeed.

Responsibilities

• Lead by example to embed and uphold our customer non‑negotiables, ensuring every team member delivers outstanding service, with success measured through NPS and mystery shop results.
• Be an expert in product and optical knowledge, taking the lead on complex dispenses and sharing your knowledge to build your team’s capability.
• Champion the Cubitts Academy training program, both online and in‑person, to boost team confidence and support ongoing development.
• Demonstrate expertise and promote excellence across Cubitts Bespoke services, championing Made to Measure in‑store to drive both team engagement and sales.
• Maintain and oversee a clean, organised store environment, ensuring displays effectively showcase products to drive sales, aligned with our visual merchandising guidelines.
• Act as an ambassador for Cubitts, communicating our brand and supporting activities that attract and engage new customers.
• Actively contribute to achieving store financial targets by driving operational efficiency and business performance.
• Together with the Store Manager, lead collaboration within your team and across departments to cultivate a supportive, team‑oriented culture that enhances performance and engagement.
• Ensure team compliance with Cubitts’ policies and standards, promoting integrity and professionalism at all times.

Who you are

• A passionate and people‑first leader with management experience in an optical environment.
• Customer‑focused, inspiring others and leading by example.
• Clear and authentic communicator who builds trust with both customers and colleagues.
• Proactive and growth‑minded, embracing continuous improvement while encouraging development in others.
• Someone who takes initiative and ownership of their work, and can be a pace‑setter for others.
• A collaborative team player who fosters a positive, inclusive culture rooted in integrity and professionalism.
• Resilient under pressure, adapting quickly to unexpected setbacks or changes, maintaining composure and high standards.

Our Values

• Pioneers: Leads by example with courage and positivity, inspiring their team to think innovatively, take risks, and continuously grow both personally and professionally.
• Proud: Leads with dedication to excellence, inspiring and supporting their team to uphold high standards, pay attention to detail, and go the extra mile to achieve the best outcomes.
• For All: Humble and empathetic, they foster inclusivity, encourage teamwork through shared challenges, communicate openly, and celebrate individual and team strengths.

Benefits

• Complimentary spectacles, eye examinations and generous discounts
• Option to buy and sell holiday
• Paid time away for the important moments in life
• Annual season ticket loan
• Cycle to work scheme
• Life assurance
• Subscription to Champion Health
• Unlimited You Can Now Business Skills Training

At Cubitts we are committed to fostering a diverse, inclusive, and welcoming community where employees, customers, and partners all feel respected, valued, and empowered to be their authentic selves. We celebrate diversity in all its forms and recognise that different perspectives, backgrounds, and experiences enrich our community. Inclusion is at the heart of our operations, we work actively to remove barriers, ensure equitable opportunities, and create a space where everyone belongs.

Contract

• Type: Permanent - 40 hours, Monday-Sunday
• Salary: £31,309.45
• Job grade: Assistant Store Manager Level 1
• Working location: Cubitts London