At a Glance
- Tasks: Develop and execute B2B digital marketing strategies to boost brand awareness and customer engagement.
- Company: Join an innovative leader with a fun, high-energy culture and exceptional leadership.
- Benefits: Enjoy a salary of £30k, 33 days leave, health cash plan, private medical insurance, and a bonus.
- Other info: Hybrid working options available; minimum 3 days in the office near Skipton.
- Why this job: This role offers creative freedom and the chance to make a real impact in a dynamic environment.
- Qualifications: Proven experience in B2B marketing, strong digital marketing skills, and familiarity with SEO and analytics tools.
The predicted salary is between 21600 - 36000 £ per year.
Responsible for developing and executing B2B digital marketing strategies to increase presence, brand awareness and drive customer engagement. This is an outstanding opportunity to join an innovative and creative leader in their field. Led by an exceptional CEO and executive team, this business has fostered an aspirational culture characterised by high energy and collegiate people, a winning mentality and a sense of fun and togetherness. This will be a varied role, with a focus on developing the business' digital presence via website and social media channels. Market research and competitor analysis are also key elements of the role to support the identification of growth opportunities.
Responsibilities include:
- Develop and manage end-to-end digital marketing campaigns (SEO, PPC, email marketing, content, and display advertising).
- Maintain and update the company website (CMS experience required).
- Collaborate with external agencies for SEO and paid media efforts.
- Monitor and report on website analytics and performance (Google Analytics, etc.).
- Create, schedule, and manage engaging content across LinkedIn, Instagram, YouTube, and Facebook.
- Monitor performance metrics (reach, engagement, follower growth) and adjust strategies accordingly.
- Work closely with project clients and suppliers to highlight case studies, behind-the-scenes, and completed projects.
- Engage with industry partners and stakeholders to build community and visibility.
- Write and curate content for blogs, newsletters, social media, and digital ads.
- Support the development of marketing collateral, including brochures, project decks, and branded templates.
- Organise and coordinate content production activities such as webinars, podcast recordings, and video shoots.
- Ensure all content aligns with brand guidelines and tone of voice.
This is a full-time position with options for a hybrid working arrangement (minimum 3 days in the office), based near Skipton. On offer is a salary of circa £30k plus benefits including 33 days leave (rising with service), health cash plan, private medical insurance, and a discretionary annual bonus. The ideal candidate will have proven experience in a similar B2B marketing role and have a strong understanding of digital marketing and social media; including SEO, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and email marketing software. The creative ability to produce professional and engaging marketing collateral is an advantage but not essential. The ability to manage multiple projects at a time would be a great advantage in this role. Opportunities like this are rare; don't miss this one! Apply online or get in touch with Jess at Cubed Talent.
Digital Marketing Executive in Skipton employer: Cubed Resourcing
Join a dynamic and innovative team as a Digital Marketing Executive, where you'll thrive in a high-energy, collaborative environment that values creativity and fun. With a strong focus on employee growth, the company offers a competitive salary, generous leave, and comprehensive health benefits, all while being located near the picturesque town of Skipton. This role not only allows you to develop impactful digital marketing strategies but also provides opportunities to engage with industry leaders and enhance your professional skills.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Skipton
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing. Understanding current strategies, tools, and platforms will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in B2B. Engaging with industry partners and stakeholders can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss your experience with Google Analytics and performance metrics will set you apart.
✨Tip Number 4
Prepare to discuss your experience with content creation across various platforms. Highlight any successful campaigns you've managed, particularly those that involved social media engagement or email marketing.
We think you need these skills to ace Digital Marketing Executive in Skipton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, especially in B2B contexts. Emphasise your skills in SEO, PPC, and social media management, as these are crucial for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the company's culture. Mention specific campaigns or projects you've worked on that align with their needs.
Showcase Your Creativity:If you have examples of engaging content you've created, such as social media posts or marketing collateral, include links or attachments. This will demonstrate your ability to produce professional and engaging materials.
Highlight Analytical Skills:Since the role involves monitoring website analytics and performance, mention any experience you have with tools like Google Analytics. Provide examples of how you've used data to inform marketing strategies.
How to prepare for a job interview at Cubed Resourcing
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially B2B strategies. Be prepared to discuss your experience with SEO, PPC, and social media management, as these are crucial for the role.
✨Demonstrate Analytical Skills
Since monitoring website analytics is a key responsibility, be ready to talk about your experience with tools like Google Analytics. Share specific examples of how you've used data to inform your marketing strategies.
✨Prepare Engaging Content Ideas
Think of creative content ideas that align with the company's brand voice. You might want to prepare a few examples of campaigns or content pieces you've worked on that drove engagement and visibility.
✨Emphasise Team Collaboration
This role involves working closely with various stakeholders and external agencies. Highlight your teamwork skills and provide examples of successful collaborations from your previous roles.
